If a seismograph were installed in Leipzig, it would probably swing to its limits for four days non-stop in August. This is when the GC - Games Convention shakes the foundations of the Leipziger Messe exhibition halls. Spread over four halls, the industry shows the public the games and products it now offers or is planning to bring onto the market soon after, and usually does so with enormous presentational effort, big shows, loads of celebrities and all sorts of gimmicks to entertain its visitors.

Many exhibitors use the GC – Games Convention as a launch pad for the earth-shattering market introduction of their new products, because the fair gives them the ideal platform for the strategic positioning of their own games and equipment in full view of the media, the public and industry. So if it seems a bit noisy around Leipzig in August, no need to worry - it’s just the GC  - Games Convention making waves again.