According to Jim Bottoms, director of Understanding & Solutions research firm, the recent Paramount and Dreamworks switch will not change the outcome of the format war, but prolong it. He believes that since Blu-ray still has the largest industry backing, it will still come out on top.
“The weight of industry support is still very much behind Blu-ray...studios representing 58% market share overall, based on first quarter video shipments, back Blu-ray," he stated.
"We have gone on record before that BD format is most likely to succeed, and we don’t believe [the Paramount/DreamWorks decision] will change that outcome.”
Also, outside of stand-alone players, Bottoms also predicted that the PlayStation 3 would be a main driver behind Blu-ray sales, selling a total of 15 - 20 million consoles over the next few years.
Bottoms ended his comments on how the current consumer sees hi-def video formats.
“There is a lot of confusion with consumers over high-def in general," he said. "I heard from a consumer, ‘I was going to buy an HDTV screen, but now I’m going to buy a Blu-ray screen. That is quite typical of the confusion that exists. But the important take away is that there is great opportunity [with high-def], but there still needs to be some work done to turn this all into a reality."
With Sony forecasting a total of 11 million PlayStation 3's sold by next March, Blu-ray's install base will only grow, bringing it closer to its goal as hi-def format winner.
Source: Bluraydisc.com

wow im kind of sick of this format war. neither is prolly gonna go away
His name really is Bottoms?
I don't know what better news, this article or the news that someone is called Bottoms :P
Ha ha... Mr Bottoms... His parents should have called him Pat.
I cant wait for this to be over, For here in Australia blu ray holds 87% of the HD market, for every 1 hd dvd sold, 7 blu ray are sold.
Everyone knows Blu-Ray is best and HD-DVD is cheap. That is telling the consumers are now moving in the way of "more bang for your buck" But that can only be proved if the PS3 wins.
Justin - Thats what I thought, but you might not have heard the news today mate:
http://www.smarthouse.com.au/HD/HD_DVD/C6X4A7H5
JB who signed an exclusive with Sony on Bluray have just pulled out and are now supporting HD-DVD. Bit of a shock but there has to be a reason as they will incure a cost to JB doing this... They know something else Toshiba are really splashing the cash around. I know Harvey Normans are planning to run a promo on HD-DVD over Christmas - maybe JB are just planning the same.
Lol...wow that's funny. "I was going to buy an HDTV, but now I'm going to buy a blu-ray screen."....CLASSIC. Anyhow, great news and I agree.
"now I’m going to buy a Blu-ray screen"! Wow, that is bad.
i have a bad felling about how backers are starting to fade away mabye they belive if they start backing hd dvd then the sales in result will become larger then they would have with blu ray beacuse of the blueray accesablity reasonson some peoepl jsut arnt willingt o buy a gaming console to watch bluerays
I's will trades my DLP hdtv for a fully charged blu-ray screen!
That's great, people actually think that. In about 1 year when Paramount's deal is up the "war" will be finished. I am kind of tired of hearing about it, though.
Who isn't tired of hearing this format war? Its been beaten to death as it is. Still wondering how HD-DVD camp takes this news.
We all lose if Bluray loses... >_<
Sooner or later, HD-DVD's will not be enough. And if Bluray lost, then when people realize HD-DVD's aren't enough... they'll be like "oh shoot, now no one's making Bluray, now its gonna take so much money to bring Bluray back..."
psn id: gingo... lol "i'm going to buy a blu ray screen" i would love to shake that persons hand for giving me such a good laugh