Sony launches new advertising campaign in Japan

  • Posted November 19th, 2008 at 10:34 EDT by
  • 1,764 views
  • 8 Comments

While Sony has gained a reputation for its bizarre, off-the-wall advertisement campaigns in recent times, the platform holder has opted to take a decidedly more subtle approach with its most recent efforts in the Land of the Rising Sun.

The company’s latest onslaught takes the form of various posters hung up throughout subways across Japan, depicting numerous PlayStation 3 titles, both new and old. In addition, the firm has also included a series of advertisements showcasing individuals posing with various PS3-related products.

We've included all of the advertisements below.

According to Andria Sang, some of the posters translate to the following:

"The PS3 ad says "Everyone awakens here."

The MGS4 ad says something like "Finish the MISSION to completion."

The Sackboy ad says "IMAGINATION that's learned from play."

The one with the girl holding a disc says "Beauty like a DREAM."

The one with the guy doing a mind meld with the controller might say "The PRIDE of exceeding super realism."

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Comments

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What are your thoughts?

  1. richkaos | richkaos

    • 10:40am GMT - November 19th, 2008

    have seen lots of tabloid ads for PS3 here in the UK but not seen a thing on the telly, they need to do more

  2. daevv

    • 10:41am GMT - November 19th, 2008

    Mind meld guy is creepy...so is Snake :P

  3. dukelord | KillZone3000

    • 11:13am GMT - November 19th, 2008

    were is the Final Fantasy Versus XIII poster???

     

  4. NJShadow

    • 11:31am GMT - November 19th, 2008

    If only they showed that kind of zeal here in the US. I think if Sony would get their advetising act together, it really WOULD make a difference.

  5. HazdoTT | Tazmyster

    • 12:01pm GMT - November 19th, 2008

    i think they should take hint of their bravia adverts and cybershots...they have brilliant tv adverts... but how many scheme's in europe have thier been...this is living...what happened to that now? they should just show raw footage of games and multimedia stuff on ps3!!!

    but the japanese adverts just shown are pretty effective :)

  6. ryuken

    • 12:28pm GMT - November 19th, 2008

    more more more...... buuut not too much.  hehe  I hate that the sh itbox has soooo many ads, it's very annoying. try too hard much??

  7. DAVERAGE

    • 12:06am GMT - November 20th, 2008

    White Knight should be in one of those....Who cares about a game never comming out

  8. NoMercy666 | Ask me...

    • 10:08am GMT - November 20th, 2008

    These ads are getting really wierd.

Related information

  • Related game: PlayStation 3

    Release date (US):
    November 17th, 2006
    Developer:
    SCE
    Genre:
    Misc - Hardware
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