Xbox 360 will beat PS3 this holiday, says analyst

  • Posted September 5th, 2008 at 05:31 EDT by
  • 8,186 views
  • 97 Comments

Jesse Divnich of Electronic Entertainment Design and Research has claimed that Xbox 360 will pull ahead of PlayStation 3 this holiday, in a controversy-courting conversation with Edge magazine. The analyst said Sony should "heavily consider" cutting hardware prices before Christmas.

"[Between Sony and Nintendo,] Sony should be the most concerned [about the 360's price cut]," Divnich declared. "...Going into this holiday season, the PS3 will not only have the highest price point, but also the smallest software library, weaker line-up of exclusive titles (compared to Xbox 360’s Gears of War 2 and Fable 2), and a less popular online network."

Scandalous. We don't know about you guys, but we think Resistance 2, LittleBigPlanet, WipEout HD and PlayStation Home might have something to say about all that.

Divnich claimed that manufacturing costs underlay Sony's refusal to shave a few figures off the PS3 price tag. "I suspect that the reason why Sony has been so adamant about maintaining its current price point is because it has not reached a more efficient scale in its manufacturing of the PS3."

"Long-term, I don't think anyone doubts the success of the PS3," he went on. "However it is currently looking like the Xbox 360 will win another holiday season against the PS3 in North America."

Advertisement

Comments

Comment

What are your thoughts?

  1. dangalsd

    • 5:45am BST - September 5th, 2008

    Resistance 2, LittleBigPlanet, WipEout HD and PlayStation Home might have something to say about all that.
     

  2. Hyourinmaru | DAT1AZNPAN

    • 5:46am BST - September 5th, 2008

    crap price cut didnt help last time....200 dollar arcade system is good but not good enough no HDD=nt being able to play alot of games cant download n e thing so arcade being 200 isnt gonna help....60GB 360 @ 300bucks? extra 100 u get free online blu ray n wi fi just to get wifi along will cost u 100 bucks n online is 40 so a 60GB 360 with online n wifi will cost ya 440$ n if u count blu ray thats a different story i think 400 bucks for a ps3 is a bargain i unfortunately couldnt get the bargain >.> paid 600 for mine plus like 200 bucks for circuitcity warrenty which is the dumbest thing i ever done cuz my ps3 wont break >.> so i end paying the amount whihc coulda got me 2 ps3s at this times but ah well i think it's money worth spent

  3. n0na90 | nona90

    • 5:47am BST - September 5th, 2008

    I'm no expert... *Shrugs*   But hey, don't forget the new Motorstorm!

  4. princevegeta1980

    • 5:50am BST - September 5th, 2008

    Well that's only in north america whilst every where else things are different and they should add that motorstorm 2 is also coming out exclusuif to ps3!

  5. Guzzie78

    • 5:54am BST - September 5th, 2008

    IMO this guy is completely wrong. I think even with price cutt premium X360 couldn't beat PS3 last month, when Microsoft was fasing out the 20 gb versions. furthermore he misses the target with his argument regarding the exclusives!! LBP, HOME, Motorstorm 2, Naruto, WipeOut HD, Socom, Resistance2 and more bright future Heavy Rain, Killzone 2, MAG, GOW3, GT5 will surely make the consumer consider PS3.

  6. dj_sup3r1or | sup3r1or

    • 5:54am BST - September 5th, 2008

     Sony will come out with something if they have to.  NA is not the only continent for PS3. I think they will do some price cut at some point around christmas

  7. NeOne303 | FKUR

    • 5:55am BST - September 5th, 2008

    Im presuming this guy hasnt got a clue lol

  8. zarajoe

    • 5:59am BST - September 5th, 2008

    I don't know, the ps3 actually has a list of highly anticipated games coming out in time for the holiday season, plus the MGS4 bundle, plus Killzone 2 early next year.  In terms of a higher price, well shouldn't that be expected by now, the ps3 is always going to cost more.  i can see the ps3 just beating the 360 this holiday season.

  9. LastJohn34

    • 6:06am BST - September 5th, 2008

    Hmm... M$ announces price cut becaue there scared knowing they have nothing after GeOW2 for atleast a year. Sony sits nad laughs. We now have WKC along with all the bave people have mentioned. Are killer lineup over the course of the next 6 months will no doudt make consumers stop and think about long term outcomes. get a crapbox now and 6 months have no exclusivs... no High Def player. No or expensive wifi. or pay a extra couple hundred and get PS3 to last 7 years. This guy is wrong. PS3 will take the holiday season.

  10. Den_UK | Den_UK

    • 6:09am BST - September 5th, 2008

    I believe that the intelligent gamer will invest slightly more for superior hardware, but lets face it there are alot of idiots out there.

  11. Guzzie78

    • 6:22am BST - September 5th, 2008

    Den_UK.. even those poeple will go for PS3 as the Playstation brand is more vivid. Everybody knows Playstation 2 and their favo games of playstation 2 are coming to PS3.

  12. smallvillefreak

    • 6:28am BST - September 5th, 2008

    Let's just put it this way, the HOLIDAY SEASON covers two-three months.  Even if it does beat the PS3 what exactly is that going to do for the 360.  It's already starting to lose worldwide and the M$ lead is already down to less than 4.5 million even with the one year headstart.  M$ wasted their year and now are doing anything they can to try and just hold their ground.  They're not going to win, they're already losing to sony in sales and have been trounced by wii.  Sony may not take first place position for a while, but they will pull ahead of M$ is the next 2.5 years, but that figure make actually drop lower with another price cut.  M$ doesn't have enough to offer with their system.  You don't move consoles with XBOX Live, it takes games.  They don't offer a high-definition format but you can download HD movies over live, but the incredible price drop leaves you with a system that doesn't have the ability to store those movies.  A bunch of idiots are gonna bite this price drop for the arcade that can barely do anything cause you can't even save.  But it won't affect the overall 360 sales enough for them to pull ahead.  M$ has put too much emphasis on making money and not enough on bringing value to their customer.  they want all this money, but what will stockholders say in 3 years when you realize that you lost a war with a 1-year headstart.  If the 3 systems would have come out at the same time, 360 wouldn't be where it is now and it would be a horrible failure.  M$ can monopolize computers (which they can't really do anymore cause they're losing people to apple) but when it comes to consoles they've made wrong turns at every corner.

  13. Infernoz0 | Oblivian_92

    • 6:38am BST - September 5th, 2008

     weaker line-up of exclusive titles

    this dude is drunk or something ?!

    we have great exclusives and that arcade 360 is meh

  14. The_Sorrow_Gamer | The_Sorrow_Gamer

    • 6:41am BST - September 5th, 2008

    hmm hard to believe

  15. Rauland | PPp_Killer

    • 6:44am BST - September 5th, 2008

    omg i predict over than 100 mabyee over than 200 people will comment this + who cares you picked to buy a ps3 u should be happy what you got everybody stop just stop and think about the future not now not yesterday the future the ps2 was pretty expensive back when it was first released but now it's really cheap and lots have been sold, people buy a ps3 because they bought a ps2 and liked it and trust the ps brand so they buy a ps3 like I did to nintendo 64 i liked the nintendo 64 so i got a game cube anyway i reckon everybody here is a ps3fanboy!! who probably checks this site everyday (i'm talking about the people who comment and say the most stuipes things) to comfort themselfs of getting a ps3 other a 360. And i have to agree with this guy WAIT!!! did u see what he said "However it is currently looking like the Xbox 360 will win another holiday season against the PS3 in >North America<." he said in north America meaning the USA have you ever just ever wounded why North America allways gets cool as phones 6 months later than japan because you like to get stuff cheap so around the world ps3 will outsell 360 (btw 360 arcades are cheaper than wii months ago in Aus) were as ps3 in North America will be outsold by 360 once again.

  16. bilbo_bobbins | bilbo_bobbins

    • 6:45am BST - September 5th, 2008

     Nice one Jesse !    What a way to come out and talk absolute b*llocks without backing up your comment.

    Sony will wipe the floor with them on software sales to start with. This bloke needs to get a reality check.  Cutting the price of their system again will only make people think that it's not that good compared to Sony and that no one is buying them.

  17. Halcyon

    • 6:53am BST - September 5th, 2008

    "...weaker line-up of exclusive titles (compared to Xbox 360’s Gears of War 2 and Fable 2)...."

     

    Damn, Xbox360 has 2 good exclusives this year. How can PS3 beat that?! LOL

  18. keller | Kellster

    • 6:57am BST - September 5th, 2008

    I don't find this surprising, disappointing yes, but there was a post somewhere here recently detailing somebody from Sony saying that they can't actually make enough ps3's to satisfy demand.. Sony needs to further ramp up production / farm out to other companies to rectify this problem.  More produced = less costs % and then maybe they will be able to drop the price a bit, which in turn might make them beat the 360 sales in NA.

  19. BlueDragoon0 | Lionheart0

    • 7:00am BST - September 5th, 2008

    Way to sound like a total biased mother ****** there moron. Not only did you just speak a whole of bull ****, but you never proved or backed up your claims. And weak exclusives? Yup I want to know the **** this c*** is smoking.

  20. keller | Kellster

    • 7:00am BST - September 5th, 2008

    weaker line-up of exclusive titles (compared to Xbox 360’s Gears of War 2 and Fable 2) !!! What! 

    Is this guy on drugs!  Where does he live ? under a rock maybe !

    Now I am looking forward to gears 2 as I also have a 360, and gears 1 was a good game, but gears one lasted about 6 hours from strart to finish, what else are 360 fans supposed to do? Oh yeah, fable 2 (yawn :(   ).

  21. terminator12259 | tacitassassin25

    • 7:01am BST - September 5th, 2008

    xbox fanboys never give up do they, face it PS3 is better, PS3 has twice the exclusives this holiday system.

  22. Large_Tonberry | Jon_Bright

    • 7:05am BST - September 5th, 2008

    So what, they're only referring to America anyway. PS3 is winning everywhere else, especially Europe.

  23. Fijiandoce | Fijiandoce

    • 7:09am BST - September 5th, 2008

    "weaker line-up of exclusive titles (compared to Xbox 360’s Gears of War 2 and Fable 2)"
    DID this guy smoke some crack!!! thats TWO!!!! two exclusives. i dont want to start with the sony exclusives.imagine, this guy gets paid millions of dollars to produce information such as that. but in anycase i dont think this will affect sales to much. the ps3 has blu-ray and is the cheapest and best quality blu-ray player out there(i think) i wonder if this guy took that into account whilst he was puffing away. but still has anyone buying an xbox ever thought about all the extra's you have to pay. not to mention getting a crap service,(isn't xbox live supposed to be the best?) the 300MB file limit seems to be a bit on the small side.

    go psn infinite file sizes- just hope my hard drive is big enough >.>

  24. djduke316 | DJDuke316

    • 7:14am BST - September 5th, 2008

    They both will have great exclusives, but really the only reason why it'll sell better is because of the price cut. BTW, last time I was at Best Buy, PS3s were completely sold out and 360s were starting to collect dust...

  25. PS3-The Ultimate Machine

    • 7:16am BST - September 5th, 2008

    And this guy is reliable why?Yeah that's right he's NOT!!

  26. rexdeath | rexdeath

    • 7:20am BST - September 5th, 2008

    The only reason when an items price falls is when nobody will buy it and I seem to recall the X360 sales decreasing every year since release. I also noticed that at the end they added the word NORTH AMERICA... so I take it this person isn't taking Europe and Japan into his estimates... probably because then the PS3 would mop the floor with the 360.

  27. TestosteRohne | TestosteRohne

    • 7:22am BST - September 5th, 2008

    To be fair of all the exclusives this season, Gears of War 2 is going to be massive.

    Gears of War 2 is practically their second Halo.

    Additionally the orginal Fable was highly acclaimed title.

    A|nd lastly the 360's exclusive Fallout 3 DLC that should be a major contributing factor to some.

     

    But I'm more than happy with my Motorstorm 2 and Resistance thank you very much.

    On  a whole Sony has more seasonal titles and together they may just have a stronger pull, but unfortunately title for title Gears of War 2 (And I'm no fan) is sadly going to trample the competition.

    I don't say that the 360 will top Ps3, but it will be close.

     

    I love my PS3, but I wish they marketed and fought for exclusives like the 360.

  28. wodm | wodm

    • 7:24am BST - September 5th, 2008

    good point about the extras (wireless connector HDDVD/blue ray for example is £65)

    i own both by the way and am in no way a fanboy either way

  29. richkaos | richkaos

    • 7:36am BST - September 5th, 2008

    You get what you pay for, the PS3 is worth every penny

  30. -Zaku- | SlashZaku

    • 7:40am BST - September 5th, 2008

    A weaker lineup of 'exclusives'.  Dude must be high.

    Resistance 2, LittleBigPlanet, Wipeout HD, SOCOM Confrontation, Motorstorm 2, and Valkyria Chronicles vs Gears 2 and Fable 2?  That's a weaker lineup?

    And what the h*ll does 'less popular' online network mean.  What does popularity have to do with it?  Sony has an amazing lineup of titles on the PSN (more diverse and unique IMO than the competition), a newly launched movie service, and it's free to play online.

    So may I ask: What gives?

  31. Y_Dawg | Y-Dawg

    • 7:41am BST - September 5th, 2008

    *!!!! PROFESSIONAL FANBOY ALERT !!!!* That was a ridiculous statement, this guy obviously hasn't done any research. (Sigh*) I guess there's always going to be 1 fanboy somewhere ( Tut Tut*) That analyst should get sacked. Your job is to look on both sides and yet still you only look on one. I bet that is an underpaid representative of Microsoft. (Sigh*) Oh well... PSN ID: Y-Dawg BoW wOw

  32. wyluzuj

    • 7:59am BST - September 5th, 2008

    lol ^^

  33. IndianaJones1936 | IndianaJones1936

    • 8:13am BST - September 5th, 2008

    Companys only give price cuts because they cannot sell their consoles, and xbox cant sell the 360 hence the price cuts, i see the PS3 and Wii are still going without huge price cuts

  34. aajohnny

    • 8:14am BST - September 5th, 2008

    lbp,destroys everything the 360 has out and coming out.

  35. hitman8062 | hitman8062

    • 8:20am BST - September 5th, 2008

    who cares i know for sure that PS3 is better

  36. TaMszz | TaMss

    • 8:28am BST - September 5th, 2008

     "weaker line-up of exclusive titles (compared to Xbox 360’s Gears of War 2 and Fable 2)"
    Yea right. These analyst don't know nothing.Seriously.

  37. Odium_Generis_Humani

    • 8:47am BST - September 5th, 2008

    PRICE IS EVERYTHING AND ALWAYS HAS BEEN.  Look at many of you.  Qore is 3 bucks (TWO if you subscribe) and you still "steal" it.  People are cheap.  Have you noticed that the Wii is no where near as good as the other two but is killing them in units sold?  Sony is foolish not to drop the price.  Foolish.  Again.

  38. Kane | walle

    • 8:57am BST - September 5th, 2008

    HAHA! Yeah, sure, in North America. Who cares about North America? Europe is the mainland of gaming, and of course people in NA will buy 360. The US of A is economically very weak at the moment, so of course they'll go with the cheaper option. And yeah, you got me there for a second with the "weak software lineup". I'd rather have LBP and R2 than Gays of War 2 and Fable 2.

  39. Stoffinator | Stoffinator

    • 8:59am BST - September 5th, 2008

    I don't see it happening. But its possible. But so far PS3 has outsold the 360 every month this year so far and PS3 has a much stronger line up then the 360 this holiday season. But time will tell.

  40. GunTeng

    • 9:44am BST - September 5th, 2008

    Is it just me or does it look like people are trying to stall the PS3 when its reaching a peak? I mean....exclusive titles don't compare? Very scandalous indeed.

    Price point is always a nice thing, but isn't the be-all and end-all as already proven so many times before. The fact is, the PS3 doesn't need a price sut because its doing well to a point. The 360 on the other hand need to push a cheaper price because its stalling in comparison to the PS3 and for the fact that they can't match what the PS3 is offering by the holiday season.

     

    And wasn't Edge magazine heavily involved in some other scandalous statements since the launch of the PS3 that have proven to be utter rubbish? Or am I thinking of one of the other numerous FUD sites out there?

  41. joeyjoejoeshababadoo

    • 9:48am BST - September 5th, 2008

    I don't have a 360, but damn the other day I saw the Pro model getting sold for like $189..99 almost made me want to buy it, then I remembered I was broke..

  42. gta0004_ | gta0004_

    • 9:55am BST - September 5th, 2008

     some idiots writing that article? R2, Motorstorm 2, LBP, SOCOM and HOME will wipe GeOW2 and Fable 2 of the face of the earth

  43. gingo | gingo

    • 10:21am BST - September 5th, 2008

    psn id: gingo.... see, what people are forgetting is that socom is coming out for ps3, think of the legions of socom fans that still play on the ps2s questionable online support so once they see a ps3 version they will no doubt go and get a ps3 to play that will sell a lot of ps3s along with resistance 2, littlebigplanet, motorostorm 2, home... so this guy clearly doesn't have a clue

  44. regissreg | Zapp

    • 10:32am BST - September 5th, 2008

    Lets look at what PS3 has to offer. Free Online, Blu-Ray which won the HD war, Playstation Store, Playstation Eye, Powerful Console, Built for the Future, Does not break down Like the X360 My Co-Worker is on his fifth one and I still have my Original 60gb Launch PS3 and have had no problems. Resistance 2, LittleBigPlanet, Playstation Home, GOW, Socom, Killzone 2, Motorstorm 2, and Heavy Rain. 

     X360  has Gear of War 2 & Fable 2.

    Which list looks better?   One thing to mention, with TV,s going digital in February people are buying new HD TVs and what can be better than watching a Blu-Ray movie on a brand new HD TV. 

  45. Socombaby

    • 10:33am BST - September 5th, 2008

    Just with The dark Knight in Blu ray will be more than enough

    I'll Be in socom 24/7 starting today with the beta

     

  46. Staticneuron | Staticneuron

    • 10:43am BST - September 5th, 2008

    "Jesse Divnich of Electronic Entertainment Design and Research has claimed that Xbox 360 will pull ahead of PlayStation 3 this holiday"............ in nirth america.

     

    When will these anal-yst stop spouting nonsense. It is as if america is the venter of the earth. I predict the not only is the PS3 going to outsell the 360 in america but it will outsell the 360 worldwide this holiday season.  With Naruto: Ultimate Ninja Storm, SOCOM: Confrontation, LittleBigPlanet, Resistance 2, Valkyria Chronicles flower, Lumines Supernova, Jeopardy and Home..... not only does the Playstation 3 has a larger more varied and unique line up for the holidays, they do so by offering a mix of anticipated sequels and new IP.

     

     

    See... I can do it to. Hurray and hire me to become an Anal-yst so I can get paied for talking out my behind.

  47. markwesker

    • 10:50am BST - September 5th, 2008

    Dont agree with the exclusive part or online network part,ps3 online if free n best things r free and we do have the best exclusives but that doesnt matter,just look at the wii,its ripping 360 n ps3, its seems price matters  n even more now so the ps3 will lose this holiday season n the console war if they dont cut prices,this chrimbo i think is vital for sony, beating the 360 in sales for a few months does not mean anything besides they should at least offer a tempory price cut just for run up to xmas.sony must be very agrassive

  48. Sunshine_Killer | SunshineKiller

    • 10:50am BST - September 5th, 2008

    umm dont cost hardware price, leave it alone, xbox 360 isnt gonna do that great, these new games are gonna make everyone buy a ps3 or they arnt going to get a system. and isnt this also a blue ray player, your getting what u pay for and its worth every penny.

  49. angryplaystationdude | sympozium_666

    • 10:53am BST - September 5th, 2008

    Fable 2 sucks

  50. bplewis24

    • 11:14am BST - September 5th, 2008

    Anybody who says that the exclusive content will be lacking this Holiday Season for the PS3 has no idea what they're talking about.  The article didn't even mention Motorstorm 2, SOCOM, and Valkyria Chronicles.

    Resistance 2 can hold it's own with Gears 2.  LBP will possibly hold it's own with Fable 2 and will certainly trounce it worldwide.  That leaves SOCOM, Motorstorm 2 and a few other PSN titles to eat away at market share and push hardware.

    The "analyst" has no credibility.  Having said that, another price cut would be highly beneficial for PS3 sales, even if it's only $50.

Related information

  • Related game: PlayStation 3

    Release date (US):
    November 17th, 2006
    Developer:
    SCE
    Genre:
    Misc - Hardware
    Rank:
    3 of 1,470 Games
    Up 0 places (in last 7 days)

Related images

eXTReMe Tracker