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New PS3 advertising images leaked

Sony has had somewhat of an impressive yet disturbing ad campaign for the PlayStation 3 to say the least. From the hovering PS3 console in an empty room to the infamous (and somewhat creepy) crying baby, the company has delivered commercials that have intrigued, shocked and down right disturbed the minds of many gamers across the globe.

Now they're taking a new direction in advertising with a more refined approach that includes a ridiculous amount of detail.

In our view, these new images below display the PlayStation 3 as the rebuilding process towards a new world of gaming, deservingly so. We've included the two advertisements below and feel free to leave your opinion on them in the comment section.

(Click for full size)

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Comments

  1. killercop

    • 5:36am EDT - April 4th, 2008

    They look awesome!

  2. CentauriX

    • 5:38am EDT - April 4th, 2008

    Oh dear god, not again... I think no advertising is better than any if this is the road they continue going down.

  3. HazdoTT

    • 5:43am EDT - April 4th, 2008

    if i saw a video thn i think it was narrated well bout the revaluation tht the ps3 is thn it wud be gd bt atm.....nothin special

  4. Muzikguy

    • 5:45am EDT - April 4th, 2008

    those are some cool pix! Saved them and I'm putting them on my PS3. I kind of like the advertising ideas for the PS3.

  5. Dave-The-Rave

    • 5:54am EDT - April 4th, 2008

    What wrong with the:

    "Saliva - Ladies and Gentlemen"

    adverts? They seem a lot better and straight to the point

  6. Emo-Mercenary

    • 6:03am EDT - April 4th, 2008

    Woah! They look amazing

  7. darksora

    • 6:12am EDT - April 4th, 2008

    looking forward to them, the detail in those pics are awesome :D

  8. hesmanes

    • 6:28am EDT - April 4th, 2008

    is the first picture related to the game lair by any chance? (i haven't played the game i can see dragons in it)

    and the second picture (without the aliens) reminds me of resistance.

    i love how the artist/designer has implemented the contoller logo's into both of the pictures, but i agree with HazdoTT if it was narrated with the camera slowly moving through moving parts and sounds of metals clanging and shouts from men/creatures working that would be very cool.

  9. DemonOfRazgriz07

    • 6:35am EDT - April 4th, 2008

    haha the nazi-flag remade with a Triangle inside it in the second picture made me laugh.

  10. taurus82

    • 6:37am EDT - April 4th, 2008

    Surreal and brilliant, so I say keep going with it, it is this thinking that have made Sony the success they are now. Call me a fanboy if you like, seeing as all my home entertainment system is Sony.

  11. Wallin

    • 7:01am EDT - April 4th, 2008

    Nice pics, BUT.... how does this relate to the customer? I mean how should these pics make people buy a ps3.

  12. hush404

    • 7:06am EDT - April 4th, 2008

    Heh, those look kinda kewl. I do love the "Ladies and Gentlemen" ads tho. They're the best themed they've come up with yet.

  13. Hemin

    • 7:21am EDT - April 4th, 2008

    so is the ps3 a thicking time bomb that will bring the world to an end? that what i got from the picture!

  14. DeadOnArrival06

    • 7:22am EDT - April 4th, 2008

    @ Dave-the-Rave. I agree 100%. I loved those ads, I thought the visual effects along with that song was just incredible. Stick with that, Sony. Stick with that.

  15. RuiyJR

    • 7:38am EDT - April 4th, 2008

    yup it's some kinda cool ha ha ha

  16. zombieking36

    • 7:39am EDT - April 4th, 2008

    They kind of look like what we would expect as concept art for Fallout 3 in my opinion, and thats saying the pictures are awesome!

  17. Promethius30

    • 7:40am EDT - April 4th, 2008

     looks diffrent

  18. D3v1lwqer23

    • 7:53am EDT - April 4th, 2008

    Very Gears of Warrish...

  19. Zephyr

    • 8:03am EDT - April 4th, 2008

    Nice, I hope that Asia, US and EU get the same.. Because of what I experienced EU still had the This Is Living campain..

  20. Carl

    • 8:31am EDT - April 4th, 2008

    Why cant they have an advert where they show the games? Like the PS3 Universe one...Thats what they need. Not this type of rubbish where the advert means nothing. Potential customers want to see what the console has, not stupid stuff like this which shows nothing to do with the console.

  21. Mattchewie

    • 8:42am EDT - April 4th, 2008

    I like more out of the box ads myself. However, usually those ads come when you have a good grasp on the market and or can really get your point across. Now these are just pics, I'm hoping there is more too it. So until I see the whole story...I will just say the pics do look cool but as stand alone picture there is no clear message.

  22. reccodog

    • 8:51am EDT - April 4th, 2008

    I think these pics show how the ps3 builds a real gamer. Or how emersed you would be in the game with a ps3!

  23. RedDragon7 | Pheonix7

    • 8:55am EDT - April 4th, 2008

    Ok, now I'm really curious to know what these mean exactly, and more importantly what the vids show. For the first image umm... GOW3? Jk.

  24. Galvanise_

    • 8:57am EDT - April 4th, 2008

    Awesome. I love these pictures. I think they need to step up on the TV ads though.

  25. InfernoReaper

    • 9:01am EDT - April 4th, 2008

    I like the setting but bring back the crying baby!  Or make one with an old guy laughing madly as he throws spoons at a window.

  26. Solrac

    • 9:46am EDT - April 4th, 2008

    Its looks fantastic, its weird but it catches the eye

  27. NoMercy666

    • 10:16am EDT - April 4th, 2008

    Cool, what is it though?

  28. Stickemup

    • 10:34am EDT - April 4th, 2008

    They look very interesting. I personally liked every single PS commercial, even the baby ones. But that's only because I'm into stuff like that, and I'm very knowledgable about Sony so abstract stuff doesn't fill my head with ?'s

  29. Alti

    • 10:36am EDT - April 4th, 2008

    I can't wait to see those in motion...

  30. AclayPS3

    • 10:53am EDT - April 4th, 2008

    Those advertisments sure do have TONS of details, lines, and textures.

     

    Even though many thought that the PS3 baby Ad was a little bit creepy, I think that it wasn't all that bad because a commercial like that will definanlty catch your attention and you sure wont forget it.

  31. edward_moffet

    • 11:46am EDT - April 4th, 2008

    i like the commercials they have now thats the best add campaign

  32. TheCharmedGamer

    • 11:47am EDT - April 4th, 2008

    I think it is supposed to represent the real world crumbling away as you immerse yourself into the ps3 world. The people or statues don't seem to be a part of the world they're in or at least paying attention to it.

  33. DarkJ3JB

    • 12:25pm EDT - April 4th, 2008

    That is so freaking cool!

     

    PSN: DarkJ3JB

  34. Hububla

    • 12:56pm EDT - April 4th, 2008

    Wow very impressive... IMO.. its showing wut the article says... a new era in gaming! look at the top pic its old medevil looking world with a old stone statue being torn down! and in the 2nd its a modern metal statue being put up! so basically its saying PLAYSTATION FTW!!!!!!

    seriously if you guys have a hard time understanding something that pretty much speaks for itself then you need to put down the controller and go back to school!! or get some decent teachers that make you think outside the box and use ur immagination instead of just by the boook answers with no insight

  35. Gomersoul

    • 12:57pm EDT - April 4th, 2008

    PS3 Has had the worst advertising i have ever seen for a console. they keep trying and failing to create anonymous hype like GABBO from the simpsons. like that this is living rubbish and those freaky adverts with poodles and vaults. this looks better but still nothing like the Wii

  36. Tim Nunes

    • 1:07pm EDT - April 4th, 2008

    This is a good metaphor for how the advertisement for PS3 has gone thus far (though, for the record, I think that all of the advertisements have been very intriguing and mentally stimulating) with the backdrop being something of a shamble, and the focal point being what they're trying to do now. Nothing says that there can't be beauty built from the raze of something else. So, go Sony, as always, toward what has kept you on top for this long already: individuality.

  37. VEGAZ5

    • 1:20pm EDT - April 4th, 2008

    there cool

  38. mikehunt92

    • 2:25pm EDT - April 4th, 2008

    its obvious sony is leaving it up to u how u see gaming, just like how playstation always has a wide variety of games.

  39. Acid-Hippie2007

    • 2:41pm EDT - April 4th, 2008

    Interesting I like , its pretty different from the other console companies advertisements.

  40. gingo

    • 2:46pm EDT - April 4th, 2008

    psn id: gingo.... they look quite spectacular but will they make more people go out and buy a ps3, only time will tell

  41. oopsadoops

    • 4:32pm EDT - April 4th, 2008

    TV ads are next hopefully.

    the "ladies and gentleman" ad was cool, but havent seen it in a while.

  42. stovich

    • 8:32pm EDT - April 4th, 2008

    WTF are they thinking over there? I really think they should have steered clear of the Nazi-esque reference because I can just see the Anti Defamation League coming down on them for this. Am I the only one foreseeing Sony on the List of Bad Ideas for 2008?

  43. Deusthousand

    • 8:43pm EDT - April 4th, 2008

    I think that the pics are like the video game characters are paying tribute  to the gamers who help them go through sh1t in the game by making "trophies". i think its pretty creative.

  44. Lp47PS3

    • 9:31pm EDT - April 4th, 2008

    Does anyone think these Viral ads have anything to do with upcoming games. Because that last ad like this with sweet tooth the clown pretty much gave away the new Twisted Metal game for PS3.

  45. JayD-1K

    • 6:15am EDT - April 5th, 2008

    i hope they realy fleash this out! no criptic crap!

     

  46. Thechin80

    • 8:41am EDT - April 5th, 2008

    Wow.

  47. ThisIsLivingB3yond

    • 11:08am EDT - April 5th, 2008

    Super cool but i already have one , nice ads tho

  48. samoon

    • 4:14pm EDT - April 5th, 2008

    creepy but awesome!!!!

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