Sony and Microsoft trapped in a box, says Nintendo
- Posted November 7th, 2007 at 07:36 EDT by Mike Harradence
- 44 Comments
Reggie Fils-Aime, President of Nintendo of America, has gone on record to suggest that Sony and Microsoft have chosen to pursue costly strategies for their next-generation consoles; something of which he believes has ultimately put Nintendo’s rivals “in a box.”
Fils-Aime highlighted the differences between Nintendo’s strategy this generation to that of its competitors, noting that rivals Sony and Microsoft have taken the costly route of integrating the latest high-end technology in their latest home consoles, PS3 and Xbox 360, respectively.
"The challenge that our competitors have is significant,” said Fils-Aime, at the recent BMO Capital Markets sponsored conference this week. “They've gone down the path with building expensive machines that they lose money on. They've gone down the path with games that are hard to develop."
They've put themselves in a box. I don't know how they're going to get out of it."
- 2:41am EST - November 7th, 2007
I kinda like boxes.
They're warm and comfortable.
At least we're not jumping in the middle of the room.
I like boxes, as long as they're not X-boxes...
- 2:43am EST - November 7th, 2007
WELL , i think this guy right ! although Sony and microsoft are in box . but lets see who is going to own the box ! nintendo did do this on purpose that is way their console is so cheap and yeahh is gamecube rebuild with new controller .....f*** you nintendo and microsoft , sony system can do what you can do better ... sixaxis kills wiimote and xbox controller. ....
- 2:44am EST - November 7th, 2007
Reggie, if you're giving developers something easy and familiar to work with, how do you expect the boundary to be pushed further? You must face new challenges in order to advance. Someone like you should know that technology is everchanging; complications are bound to arise. Shoudn't you be focusing on your own console instead of worrying about the competitors'? Sure, Sony and Microsoft are losing money right now, and the technology is expensive and "more difficult" to develop for than your Wii's. You're obviously thinking on a short-term scale unlike Sony and Microsoft. Long-term, Reggie - that's what matters. Need help gettin' out of the closet?
- 2:45am EST - November 7th, 2007
lest wait and see what he has to say in a year
- 2:47am EST - November 7th, 2007
Reggie doesn't know because Nintendo has made a cheap system called the Wii. I'd favor Sony's system over Nintendo's even though Sony's system is more expensive for the sheer fact that Sony's system pushes the gaming industry greatly with each generation that passes than Nintendo could ever hope to do.
- 2:47am EST - November 7th, 2007
Is he insane?????? Thats like chevy taking a shot at BMW. My Playstation 3 is all i could have hoped for....WII is a kids toy.Call of Duty 4 looks so real, it is is making the War in Iraq look fake.
- 3:01am EST - November 7th, 2007
This guy annoys me, wasn't he going on as couple of days ago about how little big planet should be on his console. Jus because his console's cheaper and is selling more he thinks its better, ha! lets see how many people still use the wii in a few years time cos ps3'll still b around.
- 3:20am EST - November 7th, 2007
I'd much rather have an exspensive box (not xbox..it sucks..ps3 ftw) anywayz, why would i buy a tiny white thing where i have to jump around the room waving my arms around looking stupid when i can have awsome games with stunning graphics and envioments that get's better with every game...
- 3:22am EST - November 7th, 2007
"in a box"
Is he refferin to a very popular espionage game? :O
- 3:24am EST - November 7th, 2007
Wow, if that was supposed to be an insult Reggie couldnt insut his way OUT of a box. I'm starting to wonder if Reggie is trapped in a closet.
Seriously his comment makes no sense. Nintendo put themselves in a box by not making a system more advanced than a Gamecube with a "wiggle Wand". 89% of their games a rboring unless you have 3 other people over all the time to play with you also every one of those games are BETTER on the DS. Wii = Wiik
- 3:30am EST - November 7th, 2007
That guy should keep his mouth closed and do himself a favour. Basically he is saying that we should never move on and improve ,just keep on dishing out the same crap over and over again(yes Mario and Zelda) if Nintendo had they’re way we would still be on the Snes playing Mario 2D. Nintendo just likes to have it easy and make loads of money selling old tired games. The only reason Wii sold well is because people where on the rebound because they fell out with the PS3 cause it cost more this time round.
- 3:33am EST - November 7th, 2007
Hasn't Nintendo been in their own little box for the past two console generations? They resisted the move to disc media. They still pump out the same immature little kiddie games. They still don't have a decent online service. The Wii can't even play DVDs. Nintendo actually sets back videogames about 10 years.
- 3:35am EST - November 7th, 2007
So this guy basically admitted that nintendo made a low-end,easy to develop for(since all the hardware but the controller is last gen) POS to make a quick buck.
- 4:12am EST - November 7th, 2007
Damn right Wii games are hard to develop. Shows in the (lack of) quality.
- 4:13am EST - November 7th, 2007
Who cares what he thinks. The fact is Nintendo's Wii is not a direct competitor with Sony's Playstation 3, or Xbox360 for that matter. No matter how much Wii's are sold, they won't directly affect the sales of the other high-end consoles, they are just directed to different markets. That's a different case for Microsoft's and Sony's consoles, which are both direct competitors. But the Wii? IF it is competing against anyone it's the PS2. But still most people who are attracted to the Wii are first-time gamers, kids, women, or hardcore gamers looking for a 2nd console.
- 4:14am EST - November 7th, 2007
psn id: gingo... what so does this mean nintendo didn't even make a good enough console to get in the box to start with lol it will come down to who gets the most sales out of ps3 and 360 over the years because the wii will fall away by the end of 2008
- 4:38am EST - November 7th, 2007
Nintendo fans have in the past always slated Sony and MS for going for the 'mass market' of so-called 'casual' gamers, while claiming that they're the only true 'hard core' gamers around. But what have Nintendo done with the Wii? Yup - targeted THE most casual market around - people who otherwise wouldn't touch a videogame system.
Poor old Reggie talks of Sony and MS being in a box, but I would suggest to him that it's Nintendo who are in a box. A nice warm one, where they stick with what is familiar and safe, and they don't need to face up to the challenges posed by the big bad world outside. Basically, they had no idea how to approach the future of gaming, and buried their head in the sand.
At least Sony and MS HAVE a next-gen strategy, and aren't passing off the last generation as 'the next big thing'. All the Wii proves is that people will buy any old crap if it's cheap enough.
- 5:05am EST - November 7th, 2007
They put themselvs in a possition to bring higher quality content to the gamers and we are spending money on this content to thank them. lets advance in this industry.
- 5:09am EST - November 7th, 2007
Haha, Nintendo is on top for a couple of months and they're already talking trash. Everyone I know who's purchased a Wii, has not touched it since the first two weeks.
- 5:11am EST - November 7th, 2007
So the opposite of putting yourself in a box is undermining the industry by holding it back through last gen hardware/experiences/graphics with waggle tacked on, and then spend money on marketing that convinces the masses that they aren't being tricked into thinking this is all new? And that it's okay for them to spend $50 on the same games they've been playing the last 3 years but with waggle?
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