Sony hoping to sell 11 million PS3s by end of fiscal year
Sony has enormous aspirations for their PlayStation 3 global success in both the short and long term. Long term, it is their goal to surpass the Xbox 360 and Wii to take back the #1 position that the PlayStation brand has so long held since the original in the mid 1990s.
In the meanwhile, the PlayStation 3 has outsold the Nintendo’s Wii console in Japan for the month of November. Additionally, the PS3’s sales have tripled in North America during the Thanksgiving holiday week in which the USD 100 price drop played a large role.
All of this, Sony hopes, will contribute to help the system hit the 11 million worldwide sales mark by the end of their current fiscal year. Kazuo Hirai, SCE Chief Executive explained that the PS3 "is starting afresh as a console to play games with. Although pricing strategy is important, now we would like to put our strength in the number of software games," adding that he expects the company’s game division to "escape as soon as possible from the red and return to the black in fiscal year 2008."
The year 2008 is what many is expecting to be the “breakout year” for the PS3 console as many key exclusives like Killzone 2 and Metal Gear Solid 4 are due out. Before 2008 however, Sony still has the 2007 Christmas to hold faith it, which is only right around the corner.
Source: Yahoo! News