PS3 still in early adopter phase, says Koller

Sony Computer Entertainment America (SCEA) director of hardware marketing John Koller has said that he feels the PlayStation 3 is "still in its early adopter phase,” despite the format having been on the market for two years.

Speaking with Gamasutra, Koller observed that those interested in purchasing Sony’s platform are generally “tech-oriented,” and as a result are most interested in the console’s "multi-functionality.”

“The PS3 is still in its early adopter phase, tech-oriented consumer... they're interested in the multi-functionality of the system,” he said.

Touching briefly on PlayStation Portable, Koller said of the Sony handheld, "it's more of a 13-17 year old [demographic], multi-ethnic, a bit lower-income as well (as the PS2)".

The platform holder recently defended its decision not to lower the price of the PS3 over the holiday season, pointing to the machine’s capabilities as a Blu-ray player and technical prowess as a means of offering more bang for your buck.

----
related articles

Related Content

Comments

Share With Your Friends!

The Facebook Platform

Connect to PSU's social reader to share articles and see what your friends are reading. [ More info ]

Related information

  • Related game: PlayStation 3

    Release date (US):
    November 17th, 2006
    Developer:
    SCE
    Genre:
    Misc - Hardware
    Rank:
    3 of 2,669 Games
    Up 0 places (in last 7 days)

Related videos

Related images

RSS feed

Forum discussions

More

6,221,289 Posts | 194,833 members