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PS3 still in early adopter phase, says Koller

  • Posted January 14th, 2009 at 11:45 EDT by Mike Harradence
  • 18 Comments

Sony Computer Entertainment America (SCEA) director of hardware marketing John Koller has said that he feels the PlayStation 3 is "still in its early adopter phase,” despite the format having been on the market for two years.

Speaking with Gamasutra, Koller observed that those interested in purchasing Sony’s platform are generally “tech-oriented,” and as a result are most interested in the console’s "multi-functionality.”

“The PS3 is still in its early adopter phase, tech-oriented consumer... they're interested in the multi-functionality of the system,” he said.

Touching briefly on PlayStation Portable, Koller said of the Sony handheld, "it's more of a 13-17 year old [demographic], multi-ethnic, a bit lower-income as well (as the PS2)".

The platform holder recently defended its decision not to lower the price of the PS3 over the holiday season, pointing to the machine’s capabilities as a Blu-ray player and technical prowess as a means of offering more bang for your buck.

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Comments

  1. MMDs

    • 6:46am EST - January 14th, 2009

     yeah i didn't get my PS2 till 2-3 years after it launched so i'm not surprised by this.

  2. Fijiandoce

    • 6:49am EST - January 14th, 2009

     wasn't the learning curve for PS2 like 2-3 years?? curious, couldn't understand it all at the time(back then). i want to see what rolls out just before the PS3 becomes last-gen, remember GOWII. i got mine a year into its lifetime though, best time :)

  3. AZTwiztidJuggla

    • 6:49am EST - January 14th, 2009

    I dont think I have ever bought any system within the 1st year of it being on the market..  Didnt get the original playstation until PS2 came out and so on.

  4. ryuken

    • 6:53am EST - January 14th, 2009

    agreed, the PS3 is the only system I've purchased within the first 2 years of release.

  5. Acid-Hippie2007

    • 6:53am EST - January 14th, 2009

    The problem with Sony lowering the price of the PS3 is its aready losing money becuase its much cheaper retail than it is to produce it. On the other hand the productions costs have almost been cut in half since 06 when it debuted.

  6. bilbo_bobbins

    • 7:17am EST - January 14th, 2009

     i have bought all consoles within the first month apart from PS3, but I would say there is a steeper admirability curve for the PS3 compared to the other platforms. I loved them all, but this one I think really is good. Like it says, we have plenty more to come from it too.

  7. Raitzi

    • 8:03am EST - January 14th, 2009

    despite that, currently there are 20 Million early adopters.

  8. gingo

    • 9:04am EST - January 14th, 2009

    psn id: gingo.. i would agree with him becasue the ps3 is still at a high price point and the people that only buy it for the games would buy a 360 or a wii as they are cheaper

  9. lordAlucard | sympozium_666

    • 9:48am EST - January 14th, 2009

    Yep that makes sense. I do 150% honestly agree with Koller with the pricepoint of the PS3 it doesn't need a price cut only idiots believe of a PS3 price cut (Pachter, Greenberg) just plain idiots

  10. Yuk-Yuk

    • 10:34am EST - January 14th, 2009

    I bought my PS2 and PS3 at launch. I didn't get any of my PSP's at launch tho. I waited a litle bit for those.

  11. pulga

    • 11:14am EST - January 14th, 2009

    The only system ive bought in the first year was Nintendo64 after i always waited at least one whole year so all the bugs are fixed and there is a wider library. HHmmm well that bug fixing year didnt do anything for MS cause even after 1 whole year out i bought an xbox360 and got the RROD as all my other xbox360 friends.

  12. stovich

    • 11:41am EST - January 14th, 2009

    I bought the PS2 and PS3 inside 4 months of their launches. PS1 I couldn't afford until '98(bachelor w/bills). Haven't regretted it a single moment.

  13. CMac21 | CMac-19

    • 11:57am EST - January 14th, 2009

     i got my ps3 the month of release

  14. bracomadar

    • 12:29pm EST - January 14th, 2009

    I've had mine about a year now.

  15. gameoholic

    • 2:00pm EST - January 14th, 2009

    I bought PS1, PS2, and PS3 on day one, its all good to me. PSN ID- Demented007

  16. Jacksbak

    • 2:37pm EST - January 14th, 2009

    The PS3 was the first console i have bought within the 1st year of releasing....i never done it with PS1, PS2, PSP none of them.

     

    Hopefully people will hurry up and realise the potential of the PS3

  17. kalitos

    • 3:20pm EST - January 14th, 2009

     I do believe the PS3 is joust now starting to blosom. I know Sony can still do alot to realy squeeze the juises out that beauty!

  18. jigglespsu

    • 5:32pm EST - January 14th, 2009

    The moment I realised it was release day I ran to the shops and got the last one they had - phew!

    I'm glad I did - I've certainly had more than my moneys worth out of it.  If I had waited I would have missed out on 500 hrs of Warhawk.  When you think of it that way I've only paid £1/hr gameplay.  That's a pound well spent :D

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  • Related game: PlayStation 3

    Release date (US):
    November 17th, 2006
    Developer:
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    Genre:
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