Killzone 2 SuperBowl advert rocks
- Posted January 30th, 2009 at 23:06 EDT by Eric Blattberg
- 66 Comments
SuperBowl ads, despite their often comedic nature, are serious stuff. A single second of airtime on the most watched television event of the year costs upwards of $100,000. If you're a videogame company with deep pockets, you want those millions of dollars to mean something.
In our humble opinion, Sony marketing could not have crafted a more appropriate, more epic advertisement than the Killzone 2 ad that is set to air this Sunday. It's relevant, it's witty, and it's god damn gorgeous. For a $5,000,000 TV spot, we'd expect nothing less. We've embedded it below, courtesy of GameSpy.
- 7:48am EST - January 31st, 2009
I didnt like the adverti... they could have done a much better job then this since they were ready to spend 5 million on it, why not work harder on the add??
- 7:58am EST - January 31st, 2009
glade to see there being smart finally i was hoping they did this now they have to make one for the NBA All Star Game and let it run till the game come out
- 8:15am EST - January 31st, 2009
I really didn't like the ad either. Football and Killzone have nothing to do with each other. The "4th Down" thing was really stupid but I liked the "Sudden Death" part.
- 9:16am EST - January 31st, 2009
this is a nice ad.
Can't wait to see it during the Superbowl.
- 9:39am EST - January 31st, 2009
Finally sony is actually advertising a game and actually good advertising scheme they came up with.
Now they just need to put commercials all throughout the release of Killzone 2 on every channel all hours of the day, til everybody is just sick of seeing the damn thing and has to look it up
- 9:52am EST - January 31st, 2009
Has anyone confirmed this to be real yet?
- 10:20am EST - January 31st, 2009
I'm going to watch the superbowl just to watchis commercial... I pre-ordered KILLZONE 2 yesterday. WOOT! I CAN'T WAIT!
- 10:43am EST - January 31st, 2009
It's a fake ad, Sony spent nothing on this. This is a fan made trailer. This won't be shown at all during the Superbowl. Sony paid for 2 spots in the first quarter, and their both movies. Put 2 and 2 together. 2 spots + 2 movies = No Killzone 2 ad.
- 10:59am EST - January 31st, 2009
I read that article as well, it's a fake.
- 11:09am EST - January 31st, 2009
gonna love the campaign
- 11:19am EST - January 31st, 2009
yes !! Finally some serious propaganda !!
propaganda = marketing .
- 11:57am EST - January 31st, 2009
Dude that's awesome that they're putting a killzone add for the super bowl! Can't wait to see it on TV tomorrow!
- 12:52pm EST - January 31st, 2009
damn i never knew sony would put that type of money just to promote a single game. well i guess we all did complain about not enough ps3 ads a little 2 much. but i still think they shouldve put that monkey toward tieing down 3rd party exclusives
- 1:02pm EST - January 31st, 2009
Wow, that's a great move for Sony to do! I like the ad as well. It's not totally focused on the intense battles, but not just scenery. The hook into the football game is smart as well. Hopefully the commercial will get good response as the Cards go and make history! :)
- 1:08pm EST - January 31st, 2009
I wanna see more ads 4 this then every add put together 4 the 360
- 1:30pm EST - January 31st, 2009
That is a great commerical...Sony needs more stuff like that for their regular commercials!
- 3:25pm EST - January 31st, 2009
i love this game and i haven´t play it yet !!!
- 3:49pm EST - January 31st, 2009
The animations are so flawless...
- 4:32pm EST - January 31st, 2009
That's an expensive ad, hopefully lots of people buy a PS3 from this ad.
- 1:49am EST - February 1st, 2009
lol gta Iv took 1million while this takes somthing like 500 million
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