Killzone 2 SuperBowl advert rocks
- Posted January 30th, 2009 at 23:06 EDT by Eric Blattberg
- 66 Comments
SuperBowl ads, despite their often comedic nature, are serious stuff. A single second of airtime on the most watched television event of the year costs upwards of $100,000. If you're a videogame company with deep pockets, you want those millions of dollars to mean something.
In our humble opinion, Sony marketing could not have crafted a more appropriate, more epic advertisement than the Killzone 2 ad that is set to air this Sunday. It's relevant, it's witty, and it's god damn gorgeous. For a $5,000,000 TV spot, we'd expect nothing less. We've embedded it below, courtesy of GameSpy.
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JaMDKinG
- 9:39am EST - January 31st, 2009
- 45
Finally sony is actually advertising a game and actually good advertising scheme they came up with.
Now they just need to put commercials all throughout the release of Killzone 2 on every channel all hours of the day, til everybody is just sick of seeing the damn thing and has to look it up
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bigCman123
- 10:20am EST - January 31st, 2009
- 47
I'm going to watch the superbowl just to watchis commercial... I pre-ordered KILLZONE 2 yesterday. WOOT! I CAN'T WAIT!
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SlumsofOhio
- 10:43am EST - January 31st, 2009
- 48
It's a fake ad, Sony spent nothing on this. This is a fan made trailer. This won't be shown at all during the Superbowl. Sony paid for 2 spots in the first quarter, and their both movies. Put 2 and 2 together. 2 spots + 2 movies = No Killzone 2 ad.
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Digitalman08
- 11:19am EST - January 31st, 2009
- 51
yes !! Finally some serious propaganda !!
propaganda = marketing .
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jphuff
- 1:02pm EST - January 31st, 2009
- 54
Wow, that's a great move for Sony to do! I like the ad as well. It's not totally focused on the intense battles, but not just scenery. The hook into the football game is smart as well. Hopefully the commercial will get good response as the Cards go and make history! :)
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byaafacehead
- 1:30pm EST - January 31st, 2009
- 56
That is a great commerical...Sony needs more stuff like that for their regular commercials!
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big-boss262603
- 1:49am EST - February 1st, 2009
- 60
lol gta Iv took 1million while this takes somthing like 500 million
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