PS3 10-year plan isn't 'spin', says Sony's Peter Dille
- Posted April 22nd, 2009 at 15:17 EDT by Mike Harradence
- 55 Comments
Sony America’s senior vice president of marketing Peter Dille has asserted that the firm is ‘serious’ about its commitment to a 10-year lifecycle for PlayStation 3, after conceding some industry folk may pass it off as 'spin.’
“I hope that people know by now that we are serious when we talk about 10-year product lifecycles. I don't know; maybe sometimes guys in your business think that it's spin. If it were spin, you wouldn't have PS1 and PS2 doing it; we're the only company that's ever done it,” Dille told Gamasutra.
The executive went on to state that Sony is confident PS3 will remain viable over the next decade, though cast doubt as to whether it’s competitor’s would follow suite.
"So when we say we take a long-term view, we firmly believe that the PS3 will not only be around in 10 years but it'll be driving the business - driving this industry. I don't know if our competitors' platforms will still be viable in 10 years; I do know that the PlayStation 3 will be."
"... we're off to a strong start, I think; you can look at our PS3 sales versus the 360 after two years, and I think in that measure we're ahead of them," he added.
While admitting the platform holder has become accustomed to being market leader, Dille said that the firm has set its sights on ‘bigger victories’ in the years to come:
"... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough," said Dille.
"We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."
- 12:41pm EDT - April 22nd, 2009
Im with SONY again . Just bought RESISTANCE 2 and it owns.
Sryche22 | Sryche
- 1:12pm EDT - April 22nd, 2009
well...having released in 2006, we're already almost 3 years in...so just 7 years to go until the next big thing...I can handle that =)
- 1:48pm EDT - April 22nd, 2009
"'... we look at our performance last year with PS3 sales up 40 percent, and we're happy with that - and yet we're accustomed to being the leader in the business, so we're not happy enough,' said Dille."
The most honorable thing I've heard someone say all day...it's refreshing, in a way, to hear a Sony exec talk like that, especially if you want them to do well personally...
- 2:56pm EDT - April 22nd, 2009
how could sony support ps3 for 10 years when they abandoned the ps2 at year 6........... you see people that was just a sample of the hot fud i'm selling. fud.....fud....fud for sell....get it while it's hot
- 3:02pm EDT - April 22nd, 2009
@22 its not 7 years till the next big thing. its 7 years till you wont want to play a ps3. ps4 will be out before 7 years are up..... SONY TILL DEATH! the day sony is out of the console game is the day i play video games on a mac. MICROSOFT=FAIL.
- 4:17pm EDT - April 22nd, 2009
who are you and why are you on this site are you one of the new xbot spies coming to terrizoe us news seekers with you garbage you and that radgamer fellow are very supicious <_^
- 4:22pm EDT - April 22nd, 2009
@6 its messed up when people name ps3 exclusives they forget MLB:The Show Inside, The NBA 09 and Hot Shot Gulf.
- 4:26pm EDT - April 22nd, 2009
My Bad. I did forgot to mention those great games!
- 4:43pm EDT - April 22nd, 2009
that was a very down to earth comment basically he said ps3 isn't doing badly but yes we are aiming to be market leader, and also im glad they're being patient and keeping their head in times like this. I absolutely think ps3 will be viable and maybe even continue to push the market for 8 more years simply because the ps3 has the technology to do that and theres so much more growth that could happen on the social networking side with home and psn.
- 5:26pm EDT - April 22nd, 2009
- 5:27pm EDT - April 22nd, 2009
@27 He forgot SOCOM too.
- 5:31pm EDT - April 22nd, 2009
More Sony PR spin. 360 is wiping the floor with PS3 right now so what else can Sony say? Sony has to support a 10 year plan considering the staggering losses they have taken on PS3.
- 5:42pm EDT - April 22nd, 2009
uhhh ps1 10 years... ps2 ten years.... wat made u guys think ps3 wouldnt do the same
- 6:00pm EDT - April 22nd, 2009
- 6:07pm EDT - April 22nd, 2009
LOL @ the Microflop defense force and their stupid damage control comments. Like someone already stated, these idiots have nothing to be brag about apart from sales data. And it's not like those numbers are anything special to write home about.
On topic, I am glad SONY thinks this way. That's how a true market leader speaks! Maybe they know something (*ahem* 360 abortion coming very soon *ahem*) that we don't officially know yet. Many things can happen in the next couple of years but it sure does look like SONY will be once again the market leader in sales when the dust settles this generation. SONY is already the leader when it comes to quality games this generation and it will only improve as developers learn to harness PS3's great power.
- 6:23pm EDT - April 22nd, 2009
what the heck is "spin"? Like it's been said before each PlayStation has lasted 10 years and a slimmer version of each console has been released and as usual I still have the original version of each console in top condition. In 3 years I expect a slim ps3 to be announced and in 5 years there should be announcement of psp 2. in fact I can remember 3 years after the release of ps1 there was speculation of a ps2. So I'm guessing " spin " is supposed to be repeating what they did before?
- 8:47pm EDT - April 22nd, 2009
Trey 4 life, yo
- 10:03pm EDT - April 22nd, 2009
Well... the thing is... Japanese 3rd parties are sided with microsoft... Microsoft is the only company that didnt suffer the world crisis... lol... i think they've created the crisis... :P
Go go go ps3!!! I know japanese 3rd parties will come back regreting!!!
- 10:13pm EDT - April 22nd, 2009
Every one knows that the ps3 will be around for many many years to come. the question is how long will it last as Sony's flagship console?
- 10:57pm EDT - April 22nd, 2009
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