Sony's Yoshida-san says price cut is 'a relief'
- Posted September 1st, 2009 at 10:23 EDT by Mike Harradence
- 15 Comments
Shuhei Yoshida, head of Sony Worldwide Studios, has expressed his relief over the hardware manufacturer’s decision to cut the price of PlayStation 3, noting that sales of key software may not have been as strong had the firm decided not to see it through.
“My honest answer is that we're so excited about the products we're working on for release this year, but if there was one thing that could have prevented the success of our titles we felt that would be the price point - so we're relieved to see it finally happen," Yoshida told GI.biz.
“Games like MAG, or those hardcore games, we have no concerns over. But games like EyePet, or Heavy Rain, or ModNations - they're targeted to grow the audience and it's crucial to make the hardware more approachable to those consumers."
While congratulating Sony’s hardware team on squeezing the PS3’s innards into a sleeker, smaller machine with the Slim model, Yoshida noted that consumers who purchase the revamped console will pay little attention to the hardware and more on what’s happening on their TV screens.
"Well, our hardware design guys will totally talk about design philosophies and differentiation, and all that," he said. "But from a software side, I think once people purchase, the hardware almost falls away from their vision, and all that they see is what's on the TV."
"So it's nicer that it takes up less space - and also less power... it's eco-friendly, so you can be happier about that. But other than that, I like the new design, but as far as the game experience is concerned it'll offer exactly the same functionality."
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FOXFORCEFOUR
- 6:07am EDT - September 1st, 2009
- 3
Slim looks alright, and the dif material attracts less dust i think.
The new update is pretty cool aswell but the friends list isnt that good. Its too bright
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area51employee
- 7:19am EDT - September 1st, 2009
- 6
Tetsu: that's a great point. Why is that? I paid $499 for mine (got the Uncharted bundle pack) with the 160 GB HDD.
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Tha_Last_Romeo
- 9:05am EDT - September 1st, 2009
- 8
Well... we will see how good it really is come this christman season
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gameoholic
- 10:26am EDT - September 1st, 2009
- 9
The slim does look really good, better than what they did with the PS2 slim, that pop top on the disk drive is gay. A lot of people are attracted to the PS3 slim thou, sales should do really good.
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iSHENANIGANS
- 12:17pm EDT - September 1st, 2009
- 13
Sony's Yoshida-san says i'm a big fat 'weener n oh yeah UK ROCK!
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RiseWithTheFall3n
- 1:43pm EDT - September 1st, 2009
- 14
I hope they come out with new Slim peripherals for it soon cuz i wanna pimp out my slim w/Accessories and maybe a skin if decalgirl makes em soon as well.
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princevegeta1980
- 5:08am EDT - September 3rd, 2009
- 15
With good advertising sony is sure to increase ps3 sells!
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