Sony's Yoshida-san says price cut is 'a relief'
- Posted September 1st, 2009 at 10:23 EDT by Mike Harradence
- 15 Comments
Shuhei Yoshida, head of Sony Worldwide Studios, has expressed his relief over the hardware manufacturer’s decision to cut the price of PlayStation 3, noting that sales of key software may not have been as strong had the firm decided not to see it through.
“My honest answer is that we're so excited about the products we're working on for release this year, but if there was one thing that could have prevented the success of our titles we felt that would be the price point - so we're relieved to see it finally happen," Yoshida told GI.biz.
“Games like MAG, or those hardcore games, we have no concerns over. But games like EyePet, or Heavy Rain, or ModNations - they're targeted to grow the audience and it's crucial to make the hardware more approachable to those consumers."
While congratulating Sony’s hardware team on squeezing the PS3’s innards into a sleeker, smaller machine with the Slim model, Yoshida noted that consumers who purchase the revamped console will pay little attention to the hardware and more on what’s happening on their TV screens.
"Well, our hardware design guys will totally talk about design philosophies and differentiation, and all that," he said. "But from a software side, I think once people purchase, the hardware almost falls away from their vision, and all that they see is what's on the TV."
"So it's nicer that it takes up less space - and also less power... it's eco-friendly, so you can be happier about that. But other than that, I like the new design, but as far as the game experience is concerned it'll offer exactly the same functionality."
- 5:26am EDT - September 1st, 2009
- 5:27am EDT - September 1st, 2009
yeh it will now definetly be more apealing to more casual gamers
lets hope those new games which do look good manage to draw a crowd
- 6:07am EDT - September 1st, 2009
Slim looks alright, and the dif material attracts less dust i think.
The new update is pretty cool aswell but the friends list isnt that good. Its too bright
- 6:17am EDT - September 1st, 2009
Sadly, many people will plunk down $1200 to $2000 for a gaming PC, and then cringe at a $400 PS3. But for some reason, millions will suddenly find $299 affordable. Oh well, it finally happened, and sooner than many of us thought.
- 7:14am EDT - September 1st, 2009
The guy sounds like a gamer :)
- 7:19am EDT - September 1st, 2009
Tetsu: that's a great point. Why is that? I paid $499 for mine (got the Uncharted bundle pack) with the 160 GB HDD.
- 7:34am EDT - September 1st, 2009
@ Tetsu, also PC parts are so outdated in wat....6months-1yr? Then they advertise and throw at you all these next gen parts better than your 6month old one.
- 9:05am EDT - September 1st, 2009
Well... we will see how good it really is come this christman season
- 10:26am EDT - September 1st, 2009
The slim does look really good, better than what they did with the PS2 slim, that pop top on the disk drive is gay. A lot of people are attracted to the PS3 slim thou, sales should do really good.
- 11:17am EDT - September 1st, 2009
honestly - £250 is still not a mainstream price point, but it all helps.
they need the rrp to equate to £200 in the shops. which it might do prior to christmas
- 11:47am EDT - September 1st, 2009
I disagree. I love the way my Fat 60GB PS3 looks. It is on display in my living room. Good looking hardware is something most people want. Functionality is mandatory and price point drives sales if the first two are met.
- 11:59am EDT - September 1st, 2009
You damn right!
- 12:17pm EDT - September 1st, 2009
Sony's Yoshida-san says i'm a big fat 'weener n oh yeah UK ROCK!
- 1:43pm EDT - September 1st, 2009
I hope they come out with new Slim peripherals for it soon cuz i wanna pimp out my slim w/Accessories and maybe a skin if decalgirl makes em soon as well.
- 5:08am EDT - September 3rd, 2009
With good advertising sony is sure to increase ps3 sells!
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