Mass Effect 3 sales hit nearly 900k in 24 hours
- Posted March 9th, 2012 at 09:25 EDT by Michael Harradence
Publishing giant Electronic Arts has said that Mass Effect 3 sold nearly 900,000 units in its first 24 hours on sale in North America.
Speaking at the Wedbush Technology, Media and Telecommunications Conference in New York City, EA CEO John Riccitiello estimated sales of 890,000 for the epic sci-fi RPG, which launched in the U.S. on March 6.
Said Riccitiello: “We anticipated it doing well, so we’re happy.”
The figure only includes sales for North American territories, as the game didn’t launch in PAL regions until today.
Elsewhere, the executive noted Mass Effect 3’s day one DLC also proved a hit with consumers. GameStop observed a tie ration of 40 per cent of customers who purchased a code for extra content with the game on day one.
“The tie ratio at the register is the highest in their history,” noted Riccitiello.
Mass Effect 3 is the epic conclusion to Commander Shepard’s story as he rallies the galaxy together for a final stand against a race of sentient machines known as the Reapers.
Stay tuned to PSU.com for our review of Mass Effect 3 in the coming days.