Peter Moore: Gamers still reluctant to buy digital goods after PSN hack
- Posted May 11th, 2012 at 08:25 EDT by Mike Harradence
- 12 Comments
EA Sports’ Chief Operating Officer Peter Moore has said that a large portion of gamers are still hesitant to divulge their credit card details for online purchases in wake of the PlayStation Network hack.
Chatting at the Bank of America Merrill Lynch 2012 Global Technology Conference this week (via Gamasutra), Moore pointed out that traditional retail still remains an important component in EA’s business, as many consumers are still reluctant to take the digital plunge.
"We love what retail does for us. We love its ability to create massive launches and create excitement. GameStop probably sees three million hardcore gamers walk through their doors every day, and that's a marketing opportunity for us," said Moore.
"A lot of our consumers don't own credit cards. A lot of our consumers are still afraid of what happened to the PlayStation Network when 77 million accounts were accessed by Anonymous in 2011.”
He added: “A lot of our consumers prefer to go into retail to buy those Xbox Live or PlayStation Network cards, and retail gets a very strong margin on that. For retail, if they can evolve to be not just a physical media purveyor, but a digital media purveyor, it'll play a very strong role in our business going forward."
Elsewhere, Moore observed that regular retailers offer a great way for publishers to capitalize on the push for DLC on launch day.
“When we sold Mass Effect 3 back in March, we saw a 40 per cent attach rate that first week to DLC at GameStop in the United States. Not only are only selling a $60 game, you’re selling $20 DLC, so the sale becomes $80,” explained Moore.
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Comments
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curtisghall
- 9:46am EDT - May 11th, 2012
- 1
ok this is apparently false, nothing online is safe but that doesn't stop people from online purchases, besides it doesn't stop xboxlive users with all that security issues they have
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SPOTTED
- 10:31am EDT - May 11th, 2012
- 4
I'm one of the reluctant. Since the attack last year, I changed my credit cards. Upon receiving my new credit cards, I have not entered the info into the PSN. Funny too, on 3 occassions, PS has sent me free codes for a month of PS+....In return they want to get my credit card info. I won't do it.
I'm not overly worried about my info getting stolen again. I just want to make my stance that it's unacceptable for a multi-billion dollar corporation to be hacked by some kids and or stay at home dwellers.
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mikeghtmare
- 10:36am EDT - May 11th, 2012
- 5
nah, he's full of it; it's just that EA doesn't make quality games so people avoid them as much as possible.
And when compared to physical copies it has nothing to do with the hack; I prefer to have it on disc in case my PS3 goes bad, or I want to play it with my in-laws, to keep more HDD space available, ... there are lots of reasons why a hard copy is better than digital.
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Alpha2
- 11:40am EDT - May 11th, 2012
- 6
A load of grade AAA BS
The few Digital titles I buy are because it's unreliable and for all I know this stuff wont be available to me in 5 years. It has nothing to do with PSN, in fact his comments ignore the fact that Sony was only ONE of like a DOZEN other buisnesses includein Nintendo, Steam, and a creditcard company that got hacked!
Nothing on the internet is safe, but that's why creditcards have fraud protection and insurance. My creidt card was fine I didnt even bother with the free protection sony offered, my creditcard company itself even decided to change my card number even without my requesting it!
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Nakatomi Uk |
Nakatomi_Uk- 2:29pm EDT - May 11th, 2012
- 9
This is aimed at full retail games on stores...
Nobody buys games from a store thats £50 when it's in a shop for £30 a digital game shouldnt be more that a store disc version there's no case, manual no shipping and no disc. If they stopped ripping people off and maybe met or just a small amout off the digital version then people may buy those type of games.
There pushing for digital download gaming you wont get anywhere charging over the top prices for sure.
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Paranoimia
- 2:53pm EDT - May 11th, 2012
- 10
This is rich coming from the guy heading the company that's just had its FIFA UT software exploited to allow the hacking of many Xbox Live accounts...
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Petra_Kalbrain1
- 6:48am EDT - May 12th, 2012
- 11
This guy doesn't know sh!t, and I'll tell you all why...
EA can't sell a single piece of their "unlock a skill feature for your character for $0.99 instead of earning it with time and skill" DLC. And, because those numbers are so small he assumes that many are afraid to enter CC info. What a nutjob.
I've had my CC info in there since day #1 of owning the PS3. I re-entered it on day #1 of the PSN account management relaunch. I monitor my CC activity every couple of days for any fraudulent charges. NOT A SINGULAR PIECE OF EVIDENCE HAS SHOWN THAT I AM AT ANY RISK!
They said that the hack did not provide the hackers with any useful information. The hackers still required several OTHER pieces of personal info before being able to access our CC accounts or use our identities for anything. Therefore, the hackers were only setup for efficient phishing attempts... which any rational human being can spot a thousand miles away!
DON'T DRINK THE KOOL-AID!!! IT TASTES LIKE F.U.D.!!!
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Beasley2K
- 12:50pm EDT - May 12th, 2012
- 12
Regarding the last couple of lines of this article, launch day DLC is absolute BS. I will never agree with it, and developers that think it's a decent idea are morons. Anything they provide within the first few weeks should have been included on the disc, if not then, then make it free. I agree with charging for online passes or additional content that was provided for free with special editions, but charging for full DLC within a few weeks of release is unacceptable - there should at least be a couple of months between a game's release and the availability of premium DLC.
This will permanently ban this user and delete all associated comments. This action is irreversible, are you SURE you want to do this?!
