NPD: One-third of gamers prefer downloading their games digitally

  • Posted June 29th, 2012 at 10:58 EDT by Don Oliveira

The NPD group has posted its Online Gaming 2012 report and, by doing so, revealed some pretty interesting information about how gamers prefer to consume their content.

According to the NPD, more than one-third (that’s 35% to be exact) of consumers who have purchased video games within the past three months would rather avoid buying a physical copy of their games. This surge of digital-preference is up by 10% since last year.

Even more interesting is the statistic that 40% of gamers have admitted to purchasing both the retail and digital copies of the same game. 

It’s interesting to see this welcomed change to the video game industry. Sony already seems to be onboard with the digital age, having upgraded PSN to support pre-loading functionality.

What do you think? Do you prefer to play digitally, or are you more traditional?

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