Sony UK boss: 'We would love PS Vita to sell more'
- Posted August 2nd, 2012 at 11:29 EDT by Mike Harradence
- 3 Comments
The head of Sony Computer Entertainment UK, Fergal Gara, has said his company would ‘love’ to see PlayStation Vita shift more units at retail, referring to the handheld’ struggling performance since launch.
Speaking with MCV, Gara conceded the hardware giant hasn’t quite hit the sweet spot in regards to must-have titles, but remains confident this will change in the coming months.
“We would love it to be selling more and we intend to make it sell more and help it sell a lot more,” he said. “I think we haven’t quite hit the spot with the killer software just yet and I have every reason to think that will happen in the next few months.”
Gara pointed to a slew of upcoming heavy hitters that are set to change PS Vita’s fortunes at retail, including LittleBigPlanet, Call of Duty and Assassin’s Creed III: Liberation.
“The key thing for the rest of the year is the key software drive for the console so as we look towards September, LittleBigPlanet, that really is taking the concept on another level because of the Vita functionality.”
“And of course the other key big third party IPs – Call of Duty, FIFA, Assassin’s Creed – will do tremendous things for the Vita. So it’s our job now to take that strength of software and give people more reasons to buy.”
PS Vita launched in Japan last December, and turned up in the west in February 2012. Despite a strong start, the handheld has failed to set tills alight since, and has suffered from something of a software drought over the past few months.
Email
Related Content
Comments
-
Nathan James Bell
- 12:44pm EDT - August 2nd, 2012
- 1
The PS3 originally had a high price tag, and rough start similar to the Vita. I expect we'll see it rise to claim glory soon enough, all they need is some hit titles, and possibly a price cut. I suspect we'll see some great games coming soon, or so I'm hoping at least. Still waiting for Persona 4 Golden, and pretty excited for LittleBigPlanet on september 25th.
-
honomaru
- 1:32pm EDT - August 2nd, 2012
- 2
What they need to do for the Vita is get it a triple A exclusive title that hopefully spawns into a memorable series. And I dont mean portable Triple A stuff that we KNOW its capable of. But I mean Triple A as in the game makes the cover page of a magazine like game informer. We NEVER see portable titles do that ever. And to be honest, the Vita really could use that rather than rehashes or polished spinoff titles. If they can get the Vita games to actually turn some heads, it could just be enough to give those people on the fence the push they need to make the choice.
To be honest, so far, nothing original on the Vita comes even remotely close to that. Im afraid to say it but if Sony wouldnt mind the slight blow to their reputation, they could also pull the dooshy move of releasing triple A console titles' sequels exclusively on the Vita. There would certainly be backlash however it'd most assuredly push units as long as the series its done for is worthy. As we all know though, we've seen this happen before and not work as well (*cough* Valkyria Chronicles *cough*) but I think because the Vita is a much more capable piece of technology than the psp, a move like that is more likely to be overlooked. Well, it'd fare better because you'd still have people whining about moving the sequel to another machine BUT at least they wouldn't also whine about an obvious aesthetic downgrade to the game. And again, it WOULD sell units. So yeah...just my two cents. -
XSpikeThis will permanently ban this user and delete all associated comments. This action is irreversible, are you SURE you want to do this?!
