Still life in PS3 and need to promote Vita better, says Sony
- Posted February 8th, 2013 at 10:48 EDT by Steven Williamson
- 8 Comments
The PlayStation 4 announcement may just be around the corner, but Sony believes the PlayStation 3 still has plenty of life in it.
During an earning’s call to investors, Sony Chief Financial Officer Masaru Kato was confident that there’s still a bright future for PS3 and confirmed that it’s no longer losing money on the hardware.
"In its sixth year, I think it still has a long life," said Kato. "And here, we're not in the stage where we are losing money in the hardware anymore. So again, there are discussions about the next platform, I cannot dwell on that at all at the moment. But in any case, we have a lot of business in PS3."
The fact that Sony didn’t use the earning's call to talk about Vita sales speaks volumes for how its worldwide performance hasn’t lived up to expectations, but the Japanese manufacturer has conceded that it needs to do better at marketing and promoting its handheld, and believes that third-party developers can help by making better games.
"Now one thing clear for us that in terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product," said Kato. "How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all - a lot of resources, not just first party, but also asking third parties to put out more attractive software.
During the call, Sony reported that last quarter revenues in its games division were down by 14 percent year-on-year from ¥316.1 billion to ¥268.5 billion. Operating income was hit more heavily, 86 percent down from ¥33.8 billion to ¥4.6 billion.
Sony’s next venture, the PlayStation 4, is expected to be revealed at an event in New York City on February 20, 2013.
Ghost-Rhayne | Ghost-Rhayne
- 10:59am EST - February 8th, 2013
PS3 is still very relevant even at the looming onset of next gen. I think it will be positioned nicely next gen.
1solidsnake | solid1snake67
- 11:04am EST - February 8th, 2013
i dont think im trading in my ps3 or my other platform , cuz there are still good games coming out for this gen. i might wait a month or two for the new ps4
Alex Christian Boehm | SON_OF_KRATOS666
- 11:43am EST - February 8th, 2013
Personally, I feel that Sony is terrible when it comes to marketing. There may be a reason for this (IE, they dont feel the cost of advertisement is profitable), But i am almost positive that if they got some more commercials on air, sales would improve, even if only slightly.
- 11:49am EST - February 8th, 2013
And they're completely right. I could easily go another 2 years without a PS4 (assuming it comes out in that time), especially if there are developers continuing to push the PS3's current hardware. I personally hope the PS4 doesn't come out this year, I think a 2014 release would be perfect. I can easily wait at least another year!
- 1:41pm EST - February 8th, 2013
I wish to hold on to my PS3 for another 4 years. There are so many games that I haven't played, and with DCUO to keep me busy, I will have no problem pushing my current system till about 2017. Also, I really don't like the direction the PS4 may take as far as used games are concerned, and the supposed rumor that games will be locked to a single PSN account. That alone kills the deal for me since we're a multiple gamer family.
- 1:12am EST - February 9th, 2013
There's plenty of life left in THIS generation it's the lame developers that keep pushing for mroe power. Hey if PCs are supposedly so powerful push them and SHOW us how far behind consoles are rather than claiming they need stronger systems. as for the Vita, yes stronger marketing all around sony. and lower the price of the freakign memorycards permanantly!
- 4:37am EST - February 9th, 2013
I have a thought that Sony will discontinue the PSP very soon as they did with the PS2, and then focu on PSVita, PS3 and PS3 to satisfy the three main types of consumers, where PS Vita for the mobile gaming, PS3 for the midrange gaming and PS4 for the high end gaming.
- 5:29am EST - February 9th, 2013
Me too I'm keeping my PS3 for the next few years, still have alot of AAA titles that I didn't get round to playing, plus now I can get most of 'em for less than 20€, so why change? Plus all these rumours about next gen consoles not allowing not allowing you to buy used/second hand games is putting me off to go next gen. This will surley be the first Playstation that I won't get on launch.