PS4 U.K. pre-orders have been 'unprecedented,' says Sony
- Posted September 4th, 2013 at 07:35 EDT by Michael Harradence
Sony has revealed that the U.K. market accounts for a substantial number of all PlayStation 4 pre-orders, and that the overall figure has been ‘unprecedented.’
Speaking with GI.biz, Fergal Gara, head of Sony Computer Entertainment UK, said that the level of pre-orders for the firm’s next-generation system exceed anything seen during Sony’s 20 years in the console business.
Quizzed if he had any idea how many numbers pertained to the U.K., Gara replied, “Yes, but I can’t share it with you I’m afraid.
“The only thing I would say is Andy [House] quoted a number last night for pre-orders, in fact he quoted a low end number, he said ‘in excess of.’ What I will say is that the UK represents a significant proportion of that, we’re talking unprecedented levels of pre-orders that we haven’t seen in 20 years in this business.
“The pre-order phenomenon is a reasonably recent one, or certainly growing in recent years – but it does mean that demand is well ahead of our expectations as they were earlier in the year so our internal conversations are now all about securing volume to maximise the number of gamers we can satisfy on that day one or close to day one. It’s a problem but it’s a good problem to have,” he added.
PS4 is scheduled to ship in North America on November 15 and in Europe on November 29, priced $399/£349, respectively.
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