Sony's most unforgettable PS3-era E3 moments
- Posted February 5th, 2014 at 12:05 EDT by Michael Harradence
Uncharted 2: Among Thieves stage demo (2009)
2009 was a massive year for Sony at E3, and part of that reason was down to the double-whammy that is Uncharted 2 and The Last Guardian. Naughty Dog used its time at Sony’s press briefing to showcase a jaw-dropping real-time demo of Nathan Drake’s seminal PS3 adventure at E3 2009, taking us through the adrenaline-pumping rooftop sequence. The game looked gorgeous - as it still does today, a testament to the developer’s talent - running smoothly as the studio took Drake through his paces, hopping over rooftops, capping bad guys and avoiding being crushed by a falling building. Hearing the crowd gasp and cheer throughout must have been thoroughly rewarding for Naughty Dog -- they knew they had the audience in the palm of their hand, and rightly so. It looked bloody brilliant.
Kevin Butler takes the mic (2010)
Ah, Kevin Butler. Sony’s pretend PR guru may not be with the corporation anymore, but back in the PS3 days, he was the driving force behind some of Sony’s most gripping ad campaigns. Whether it was flogging PlayStation Move, God of War III, or Uncharted 2: Among Thieves, Butler was the coolest thing this side of Reginald Fils-Aime the gaming industry had. However, actor Jerry Lambert’s most prolific portray of Sony’s VP of [insert fictitious department here] came at E3 2010, when Butler swaggered onto the stage to have a quick word with the audience. Here, he would deliver a testosterone-fueled speech about gaming, covering everything from PS Move, PS3, and how ‘the way to a guy’s heart...is through a melee attack.’ Next to Microsoft’s embarrassing Kinect blowout, this was nothing short of magnificent.