Sony Computer Entertainment Europe (SCEE) announced earlier this week that it had officially lowered the price of the PlayStation 4 by £50 in the U.K., following hot on the heels of a price cut for its current-generation console in the U.S. and Japan.
As a result, the PS4 is now available to grab for just £299.99, but if you shop around, you can pick up Sony's latest hardware for a lot cheaper. In addition, retailers are also taking advantage of the price drop by bundling the PS4 with a variety of games, including the critically acclaimed Uncharted: The Nathan Drake Collection. So, if you're a gamer who has yet to make the transition to current-generation gaming, or fancy picking up the console as a present for someone else, we've got some great deals for you to take into consideration.
Whether you're after the standalone PS4 or want to grab the console with a game or two, we've got you covered. Check out our PS4 deals below and get stuck in! We've included a few listings for the 1TB PS4 too, just in case you fancy forking out extra for more hard drive space.
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Looking for a PS4 on its own? Then check these out...
Looking for a PS4 with a game or two? Have a butcher's at these deals...
Sony has enjoyed a fantastic 2015 so far, with worldwide shipments of PS4 reaching 25.3 million as of July, not to mention the fact that its flagship games console has managed to beat Xbox One in monthly U.S. sales for a number of months now. PS4's success isn't just limited to North America either; as of July in the U.K., the system has outsold Xbox One on a monthly basis since the beginning of the year.
In fact, PS4's lead over its rival is so significant that even Microsoft itself has conceded that Xbox One may not be able to catch up to Sony going forward. Furthermore, according to DICE's Alan Kertz, PS4 is winning the console war simply because it's a more powerful machine. With the industry approaching the lucrative Black Friday/Holiday season, it'll be interesting to see how both PS4 and Xbox One manage to perform in the U.S., as no doubt both Sony and Microsoft will be battling it out heavily to win consumers' loyalty.
Stay tuned to PSU for more PS4 deals as we approach Christmas!