Originally Posted by
silvermanor2
Wow...ok. Well I have been reading this thread with frustration and though id chime in. It seems most of you really dont understand the fundamentals under which Sony is operating at the moment, its core issues, and its current product status in the markets in which it competes.
First of all, Sony's biggest long term issue is not its quality (it does have product areas in which it needs to improve) but rather the risk associated with the Japanese Yen's several year long rally. It is making it very difficult to compete with the Koreans and achieve profit. This should be self-explanatory for anyone with even rudimentary economics knowledge. This is the primary reason why Japanese players Sony, Panasonic, Sharp, etc are all struggling and the South Koreans like Samsung, LG, etc are all doing well.
Second, is cost of doing business, operational efficiency, etc. Sony is a bit dysfunctional. Its part cultural and part business cycle related. This has been addressed and will be fixed. As said earlier, it dosent happen overnight. Sony may have used to sell products at a serious premium due to ego and brand strength but this is largely no more. Some Samsung products in my opinion are priced as high or higher than Sony without really any quality advantage. When it comes to Korea vs Japan this is a common theme. Sony is essentially unable to price competitively with the Koreans and achieve the same margins, based on the way the organization currently operates and its geography (which creates increased labour cost, currency challenges and other disadvantages).
Sony still does make certain products that dominate the market with quality. Its Vaio Z has been one of the best Windows notebooks on the planet (number 1 in my opinion) for several years. Its camera segment is absolutely on fire. It produces all the sensors in most mobile superphones, has an amazing NEX line and a recently introduced point and shoot that changed the industry.
Lastly, those who seem to want to bash the Bravia line are seriously ignorant. I will agree, at the lower end, there really is not much difference between a Samsung and a Sony and yes the Sony may be priced ~5% higher (although there are countless accounts of Samsung panels failing prematurely as they are well known to use some of the cheapest components available to keep costs down, but to each their own). At the higher end however, the difference is night and day. This is truly an issue of unnecessarily high expenses which is driving margins down, prices higher and sales down, rather than low quality as many of you have incorrectly indicated. If any of you are seriously interested in the TV market, subscribe to something like AVS forum and read. The best non-plasma panel rated in the world right now is a Sony (XBR 929). This TV takes a sledgehammer to anything Samsung or LG makes. Samsung or LG dont even manufacture a unit that competes anywhere near this level. Hell Samsung DOES NOT even produce a TV that features local dimming. This is your top brand, really? The only problem is that this higher market segment has low sales volume.
Overall, if you were to own a Sony Xperia TL smartphone, a mid to high market Bravia LED TV, a Vaio notebook, an NEX camera, and a PS3, i dont think you would be missing out on much and assume you would be very satisfied.
This dosent even get into the stellar year its Music and Movie divisions have had.
I thought id play devils advocate and provide some food for thought.