Very well deserved, it's truly one of the games that defined and diferentiated the console from the competition.Microsoft has confirmed to GameDaily BIZ that BioWare's critically acclaimed RPG is off to a red hot start with one million copies sold in less than three weeks.
Posted by James Brightman on Monday, December 10, 2007
In a special Ad Watch column on the Xbox 360 marketing strategy this holiday season, Jeff Bell, Corporate Vice President of Global Marketing for the Xbox 360, has revealed to GameDaily BIZ that sales for BioWare's blockbuster role-playing game Mass Effect are better than perhaps many industry watchers were expecting.
Prediction market the simExchange pegged Mass Effect at around 328,000 units for November (the title released on Nov. 20). That said, in less than three weeks on the market, the game has more than tripled the predicted November total. "We've... seen a strong response to both Halo 3 sales with more than 5 million, and Mass Effect which has sold more than a million copies in less than three weeks," noted Bell, highlighting consumers' reaction to Microsoft's holiday push.
Bell did not specify whether the one million figure is a global data point or for the U.S. only (Update: it's a worldwide sales total). Nevertheless, one million sold in under three weeks is a fantastic start and yet another reason for Microsoft to do everything in their power to keep the franchise exclusive to Xbox 360.
While Microsoft holds the exclusive publishing rights to the first Mass Effect, Electronic Arts' purchase of BioWare/Pandemic means that EA now holds the rights to the valuable IP. Microsoft has said multiple times since the acquisition that "we'll be talking to EA and BioWare in the weeks to come." Whether or not an exclusivity deal can be reached is anybody's guess, but with one million sold already Microsoft just got more incentive.
I really hope those affirmations in EMG about Microsoft publishing the sequels are true. They have plenty of reasons to secure this jewel.
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Mass Effect Hits 1 Million in less than 3 weeks!
Lol i was reading last night people saying it bombed, ignorance is bliss though. Can't wait for Xmas day for this baby.
Awesome news. Story telling like this deserves to do this well.
good news, this games deserves it,[SIGPIC][/SIGPIC]
Good news for the 360 corporation. While Ive seen the game and I feel it's WAY to heavy dialog for me I like to play my games not read them, but I digress It shows that marketing works...
I can't wait to play this game next year when I get my new Xbox 360
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Really impressive considering you gotta like RPG's or be a sci-fi nerd to buy it.Forza 5, Fifa 14, Battlefield 4 & Watchdogs - The Perfect Launch Line Up!
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I am a big fan of Bioware. I am pining to get a XBox just to play this game but I have a PS3 already so until the remake this game for the PS I am stumped. Maybe, I have to get a 360 which would also open up Halo,Gears of War,Lost Planet and Mass Effect.
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