Gosen To Lead Xbox 360 EU Push

[Baki]

Gosen to lead 360 mass market push in Europe

Former Nintendo, I-play exec joins Microsoft

Microsoft has announced that former Nintendo and I-play exec David Gosen has joined the company as vice president of strategic marketing in Europe.
Following the recent hardware price drop, Gosen will help drive the manufacturer's determined push to reach the mass-market consumer in the region.
"I'm very excited to be part of Microsoft IEB at this key stage in the gaming industry," offered Gosen. "Xbox 360 is now a mass-market gaming console, and with the recent ERP reduction weâre poised to open the market for Xbox 360 even wider.
"The content portfolio goes from strength to strength and is providing compelling experiences for a broader audience, and the titles we have coming up are massively appealing," he added.
As well as CEO of I-play and MD of Nintendo Europe, he has also held senior positions at B Sky B, Pepsico and Coca-Cola & Schweppes Beverages.
"We're very happy to welcome David to the Microsoft IEB leadership team," said Chris Lewis, VP of Xbox 360 in Europe.
"We recently re-aligned to combine laser-sharp focus with strong industry and consumer marketing experience.

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[bluvi69]

this is good news for MS and especially for XBOX division.

[Nuvian]

good news,MS really needs something to get an upper hand over here.