Sony Is Back On Crack: Weird Playstation Ads Resurface

**bfd_josh** · 09-23-2008

haha, the title made me lol, then so did the picture, kudos for sony on this

**Zoibie** · 09-23-2008

Maybe an actual TV ad would make more sense of this than just a picture, maybe it would explain the bad photoshopping

**kokoriet** · 09-23-2008

Originally Posted by Bio

I'd say it's at least good art. Aside from the shadow input, I don't get your comments, honestly. The perspective of all four people are sensible enough. Vanishing point dictates that objects further into the background sit with a flatter focal point. Thus, the girl's man-feet are rightfully seen from an overhead view while each more-distant person has a succeedingly more leveled view.

It's a interesting concept, that's it. As art, it's just crap. You would see regular highschool kids make these mistakes, not any kind of freaking professional.

The girl stands parallel to our perspective. The ground is not, it is seen from a slightly elevated position. The legs of the bodies are viewed from an even higher elevated position so we can see into them. Yet they are all treated as being on the same plane, with the same vanishing point and viewing angle. Does. Not. Work.

The shoes aren't parallel to the ground. If you attempt to make the fat bodies look parallel to the ground it appears as if they are almost falling forward. The girl looks like she is standing behind the bodies, rather than in the middle of them.

Anyway, given that the subject matter is as uncanny as the obscure lighting, the composition works for me. It's a really strange picture to me, but I at least find it functional in execution. Though I suppose we will all have different opinions.

The lighting isn't obscure. There are clearly multiple suns hovering about that decide to shine on some things but not the others

I could go on and on but basically, it's an optical abomination. Whoever designed it is either a complete and total amateur or has no experience dealing with perspective, lighting and shadows. Never went to any kind of art school either.

**gta0004** · 09-23-2008

I would never have figured out the message in a million years.

**seebs** · 09-24-2008

WTF.

I thought the really crazy ad guy left to go do vodka ads.

Maybe he's selling to the new guys?

**mrnagy88** · 09-24-2008

Aren't those the execs from over there at Microsoft? lol... j/k

Originally Posted by kokoriet

It's a interesting concept, that's it. As art, it's just crap. You would see regular highschool kids make these mistakes, not any kind of freaking professional.

The girl stands parallel to our perspective. The ground is not, it is seen from a slightly elevated position. The legs of the bodies are viewed from an even higher elevated position so we can see into them. Yet they are all treated as being on the same plane, with the same vanishing point and viewing angle. Does. Not. Work.

The shoes aren't parallel to the ground. If you attempt to make the fat bodies look parallel to the ground it appears as if they are almost falling forward. The girl looks like she is standing behind the bodies, rather than in the middle of them.

The lighting isn't obscure. There are clearly multiple suns hovering about that decide to shine on some things but not the others

I could go on and on but basically, it's an optical abomination. Whoever designed it is either a complete and total amateur or has no experience dealing with perspective, lighting and shadows. Never went to any kind of art school either.

I don't think the idea is to be a scientifically accurate image, because that's not really possible.. the idea is so that you can see the layers of skin, and so they had to do it that way... who cares about the rest, it's not the point of the work.

**mrnagy88** · 09-24-2008

sorry, this is a double post (can't delete?)

**Montevista** · 09-24-2008

Its weird but i like it , it has sDme :arrowriginality that thers dnt

**darky89** · 09-24-2008

I like the weird ads. It doesn't hurt to do something different, if it's done well. And i believe they do.

**dc writer** · 09-24-2008

maybe it's just me, but I honestly didn't see the big deal wit the ad.

**aceofspades21** · 09-24-2008

Layers? I thought it was some sort of message saying it might be getting slimmer.

The ads are always wierd as **** though. I love em, but WTF!?!

**DreDayDetox** · 09-24-2008

zomg, triple layer Blu rays!

**A7MAD** · 09-24-2008

Originally Posted by DreDayDetox

zomg, triple layer Blu rays!

Kojima's prayers have been answered. MGS5 75Gb filled.

**soldier one** · 09-24-2008

Did anyone else realise she isnt wearing a bra? Thats about the only thing i got out of the add before reading what it actully meant.

If you dont undertsand your probably not old enough to understand.

**kokoriet** · 09-24-2008

Originally Posted by mrnagy88

the idea is ...

I'm NOT attacking the idea. It's a nice idea. I'm attacking the execution.

I don't think the idea is to be a scientifically accurate image, because that's not really possible..

Any average photoshopper or artist could have done a better job than whatever fool created this :sleep:

It's like a piss poor game full of fatal bugs, a terribly told story, a joke missing it's punchline.

Originally Posted by darky89

I like the weird ads. It doesn't hurt to do something different, if it's done well. And i believe they do.

Making your product look cold and unfriendly really makes people want to buy it

**awesomemans** · 09-24-2008

That pic says to me
"Hey, the PS3 may be bulky, but underneath that curvy and shiny and dusty exterior there's a sexy beast ready to be unleashed!"

**Sony boj** · 09-24-2008

I actually like that ad! ;D

**pinkflamingoes** · 09-24-2008

haha i didnt get it but since the perso explained it i get it n tis pretty damn gd!

**coolguy** · 09-24-2008

I like these freaky sony PS3 tv commercals they are awesome...

**junky_man** · 09-24-2008

Is that Gabe Newel from Valve on the floor? :P

**squirrelbo1** · 09-24-2008

the whole point of advertising is to get you thinking and and talking about the advert. this thread has proved that it is working as it is now on about 70+ posts. adverts do not have to be a direct sell, its more of a subconscious thing.

**[velocity]** · 09-24-2008

Yeah, saw this piece of ad. I really don't know what kind of pills Sony has been downing while thinking about the way of advertising their VIDEOGAME-CONSOLE... Yeah, that picture's supposed to advertise one.

**w_axon** · 09-24-2008

There is nothing wierd about this ad, it is promoting a pretty simple common theme of "you don't have to be a fat nerd to be playing game". What is all the fuss about? I could of came up with a better ad then this idiot. Sony must be on crack to have hired this fool.

**ozzyzak** · 09-24-2008

Originally Posted by w_axon

There is nothing wierd about this ad, it is promoting a pretty simple common theme of "you don't have to be a fat nerd to be playing game". What is all the fuss about? I could of came up with a better ad then this idiot. Sony must be on crack to have hired this fool.

Though I can definitely appreciate the opinions of others I do have to ask, not just of you, but of anyone really, why all the hate?

Why is this guy an idiot? A fool? I'm confused as to the directing of anger toward someone we know nothing about and have nothing against besides the fact that he made an ad.

justintheman99 · 09-24-2008

This is a rather odd approach to advertise a game console. If it didn't say "Playstation 3" on the ad how would we even know what this ad was for? For that simple reason alone I don't find this ad very effective at all.