Sony licensing PlayStation logo and symbols to non-game product.


July 27, 2010





by Anoop Gantayat
The PlayStation logo appears on the packaging of peripherals and accessories to indicate that they're officially licensed by Sony.

But game related product are just the start of Sony's licensing reach. The company announced today that has started a logo licensing program that will see the PlayStation logo and those familiar circle, square, triangle and x controller symbols appear on t-shirts and other general lifestyle items. Items that are licensed by Sony as part of the program will bear the PlayStation "Official Licensed Product" logo.

Sony did not share specific items for the licensing today.

Sony's current Official Licensing Program for PlayStation peripherals and accessories was started in June 2009. Forty-five licensees from around the world signed on with the program to deliver over 123 items.

http://ps3.ign.com/articles/110/1108749p1.html