Greenberg: 360 will maintain it's position above the competition

[Sub-stance1]

Greenberg: 360 will maintain it's position above the competition

The holiday wars for the living room supremacy will begin soon and Microsoft feels very confident that their plans will come to fruition. Microsoft's product manager Aaron Greenberg, has told The Mind Channel that their latest offerings will help maintain 360's position on top of the competition.

"Xbox 360 has held its market share globally, selling more than 20 million Xbox consoles in the U.S. and more than 40 million worldwide."

"The new Xbox 360 250GB, Kinect for Xbox 360 and great game and LIVE entertainment releases this year will help us grow and maintain our position above the competition."

Is Microsoft poised to rule this holiday season? We'll have to wait and see about that but things are looking good according to the Xbox honcho.

Stay tuned for our full interview with Aaron Greenberg in which we'll talk about their appearance at Gamescom, Kinect, the importance of the Final Fantasy series, their admiration for Hideo Kojima and more.
http://themindchannel.blogspot.com/2...ntain-its.html

Guess we'll find out after this holiday... i must admit they are in a good position with the 360s and kinect momentum. We shall see.

[LaOMaN]

???? wii already kicking xbox360 *** wtf are they talking about

[skynet212]

I always looked at it like this: 360 vs. PS3. Wii is alone. PC is alone. Wii is and will always butt rape both 360 and PS3.

[Sub-stance1]

I always looked at it like this: 360 vs. PS3. Wii is alone. PC is alone. Wii is and will always butt rape both 360 and PS3.

yep...when he says competition he clearly means the ps3 because there isnt a chance in hell that neither will catch nintendo wii this gen.

[labwarrior]

Wii is no compeition in HD consoles i guess

[Roadside]

Wii isn't competiton, huh? Is that why both companies are hard at work on motion controls? Both companies don't want to admit that Nintendo is a competitor because they are getting spanked so badly by them. It would be a real embarassment for both Microsoft and Sony to say, even if we combine our numbers, we would still not be able to touch Nintendo's sales.

So, they just act as if the Wii's success doesn't exist or just say they aren't the 'real' competition. I find the whole thing quite humorous, honestly.

[lordmadjack]

Sony has a 10 year life cycle plan for their system, I'm sure MS has a similar plan, Nintendo, probably not, so the Wii could still be surpassed as far as sales are concerned. On top of that I expect both Kinect and Move to bring in a good amount of sales for the two companies respectfully...

MS currently holds the lead over the PS3 with I believe about 40 million sales in the states, but PS3 is close behind with about 36-37 million, so MS will have to rely heavily on Kinect, luckily MS has two real heavy hitters soon with the release of the greatly anticipated Halo Reach and Fable 3, but after that a lull before Gears 3, meanwhile Sony and Nintendo will be good for the rest of the year and have many amazing 1st party titles announced for both 2010 and 2011, so MS may find themselves in a tight spot after Halo Reach...

Basically it will likely boil down to how well Kinect is received...

[labwarrior]

Wii is not direct competition, it does not get most of the multipltform games PC/360/PS3 share and is not HD, so makes sense for someone with Wii to get a PS3/360 and get a 100% different game library

In both these ways Wii is not a direct competitor, more like a unique different offering that can go with any other console

If MS/Sony were to sacrifice HD gaming and hardware for sales, with a 200$ starting price, then would probably have similar sales to Wii

I totally agree that they envy Wii success though and try now to copy them, i find it good though, since we get the best of both worlds that way and Kinect is far more next gen too

[UkHardcore]

The 360 & PS3 is no competition to the Wii MS & Sony like to kid there self on that the Wii is no competition to them

[carlosb]

The Wii is competition no matter what anybody says, and it's kicking everybody's ***. Who do you think pushed the Ps2 pass a 100+ million consoles sold? Yeah, casuals that's who. Both companies know it.

[A7MAD]

Guess we'll find out after this holiday... i must admit they are in a good position with the 360s and kinect momentum. We shall see.

Not to forget Halo Reach next month - right throughout the year.

Edit:

???? wii already kicking xbox360 *** wtf are they talking about

He means the PS3.

Nintendo is a competitor as far as I'm concerned but a lot of forum members (especially this forum) have always found it easy to declare the Wii outside this HD console race. Unless they have changed their stance just for this article of course

360/PS3's fight is for the living room with all their services and features they include where as the Wii, not so much outside of gaming.

[arfi-gorgona-O]

A man can dream right?

[A7MAD]

A man can dream right?

Indeed they can

[Dasimpse]

I still think it's crazy that even with Rrod the xbox has done more or less double what the xbox did in the same time frame. The fact that this is it's 5th year and it's still kicking is great. Sonys sales were somewhat of a given this gen. If the xbox had started a year later with some of the same bumps I honestly think that the xbox would be dead. They have done a good fight really. I mean Sony is like a seasons vet with over 100's of million of consoles sold and the little xbox came into this gen with like 22 million sold. If you actually stop and think about it, it's crazy

[*goo]

I'm still at a loss as to how PC and Wii gaming is not considered 'competition'.

They're all operating within the videogame space, fighting for the consumer *pound. It strikes me as picking and choosing to try and make your proposition seem like it's market leading. In this case, it's not.

If the real statement is 'we will maintain a lead over Sony' they should just come right out and say it.

*change as appropriate

[A7MAD]

I agree with you, bar the PC as it attracts a different audience in many cases (not all).

We all know who MS is referring to here, they say it without using the word "Sony".

[lordmadjack]

No matter how you slice it, Wii get's gamers dollars and is thus seen as competition, that is the reason for the casual push from both parties, but when it comes to gamers in general, the two audiences are very different. You have the HD gaming audience and the casual audience and I think this reason MS views Sony as their rival is based more on the fact that they KNOW Sony can get almost any third party game from them, snatch up exclusives the same as them and get DLC that's exclusive as well. Basically things that will sway the HD audience, I'm sure the same is true for MS and how Sony views them.

I guess the point I'm making is Nintendo is a threat in that it whoops them in sales, but when it comes to hardware and games for said hardware they're not really seen as an issue (the Wii is hardly about to steal Portal 2, Mass Effect 3 etc) I also think the big N would be considered more of a threat if the 3rd party titles had sold better on the Wii, encouraging more to go Wii friendly...

[Lurker00]

The Wii is competition no matter what anybody says, and it's kicking everybody's ***. Who do you think pushed the Ps2 pass a 100+ million consoles sold? Yeah, casuals that's who. Both companies know it.

I agree.

[Galvanise_]

It all comes down to who has more price cuts in them, and who has more global appeal. Sony have the higher price and therefore can cut prices more by revising their hardware, and Playstation is more popular in Japan and the EU than Xbox. I think the 360 will widen the gap with the launch of Kinect and because of the recently launched 360S, but I think long term, the PS3 will pass the 360. Outside of the UK, the PS3 tends to outpace the 360 in the EU, and Japan probably can't be won by Microsoft. I think Sony's exclusives and marketing in the US will help turn the tide there. I don't ever think they'll pass the 360 in the US, but I think they'll eventually close the gap enough for the leads in the EU and Asia to help them pass the 360.

The gaming landscape is very different to when Microsoft launched the 360. Sony have got the price down to a more competitive point, their marketing is getting better (particularly in the US), a lot of the franchises that were console exclusive to the 360 towards the beginning of the generation (Mass Effect, Dead Rising, Bioshock and others) are now multiplatform and future iterations will be too. Then there is the consideration of new IP, which for the most part will be multiplatform unless funded by one of the console holders. This is where I think Sony's first party separates itself from Microsoft. Its a key differentiator. One platform gets all of the 3rd party multiplatform games and less exclusives and the other gets most of the 3rd party multiplats and a lot of exclusives.

The unknown factor at this stage is the motion control solutions. I think Move will be bigger in the EU and Asian territories, but Kinect will win the US handily.

Judging by the things Sony has in the oven at the moment that are unannounced, those could be key factors for buyers too. We'll need to see how the piracy situation plays out on that though.

[arfi-gorgona-O]

Ah the piracy might as well make the PS3 hardware skyrocket,i dont even think for a moment that the 360 would have sold that much if it wasn't for piracy too.Just wait and see.

[Galvanise_]

Ah the piracy might as well make the PS3 hardware skyrocket,i dont even think for a moment that the 360 would have sold that much if it wasn't for piracy too.Just want and see.

It sounds odd, but it also wouldn't have sold as well as it would have if it wasn't so unreliable. I know people who have purchased 4 or 5 360's simply because when they've had theirs returned to them from Microsoft, they've still been unreliable.

I know we'll never get the figures, but I'd love to see the number of active PS3's and active 360's.

[AaronSOLDIER]

The 360 & PS3 is no competition to the Wii MS & Sony like to kid there self on that the Wii is no competition to them

Correct me if I'm wrong but I don't recall reading that Sony said Wii wasn't their competition, and looking at current sales the Wii is actually slowing right down so who knows what could happen we still have 3 or 4 years left this gen, I'm dreaming but whatever I guess it would be awesome to see a HD console outsell the Wii.

[arfi-gorgona-O]

It sounds odd, but it also wouldn't have sold as well as it would have if it wasn't so unreliable. I know people who have purchased 4 or 5 360's simply because when they've had theirs returned to them from Microsoft, they've still been unreliable.

I know we'll never get the figures, but I'd love to see the number of active PS3's and active 360's.

I wanted to say that too but i decided not too,cause some people might not like it,but its definitely the truth Still what matters in the end,is the outcome,now lets wait for the PS3 outcome too

[A7MAD]

I know people who have purchased 4 or 5 360's simply because when they've had theirs returned to them from Microsoft, they've still been unreliable.

I agree with that notion, however in all fairness. I've purchased 3 PS3's since 2007; 1 had a GPU issue and was sold. The last PS3 phat I had I sold just over a month ago I think it was (freezing in games, play tv, vidzone) and now I have a slim.

So whilst I agree that there are individuals who did buy more than 2 360's even though MS was providing 3 year warranties (MS was replacing them and they would also RROD which does not cost the consumer nor count as sales), it works both ways for both corporations respectively.

[skulpt]

If having declining sales over last year while PS3 sales reach 13M a year is staying above, I'd hate to see what they define as being on par or being below. LOL. I do think they have a nice surge going with Reach and the new slimmer models along with the discounts of the older models, and Kinect, but they've been losing market share to the PS3 for months up until probably this last month. Now Sony will have discounted older models + Move + GT5 for a boost as well. GT5 is going to seriously move consoles in Europe and Japan. Probably enough to somewhat counter Reach's potential to be a system seller.