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    Sony interview with Game Informer


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    I appreciate his honesty. I really hope they don't cut back on the first party releases in the future. I understand they could focus more on three or four games but I've purchased and thoroughly enjoyed nearly every first party release this year

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    Quote Originally Posted by mooninites View Post
    I appreciate his honesty. I really hope they don't cut back on the first party releases in the future. I understand they could focus more on three or four games but I've purchased and thoroughly enjoyed nearly every first party release this year ~~Holy crap I'm Tapatalking
    Yeah, I've really enjoyed their first party as well.

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    2011 was one of Sony's best year's in terms of first-party software releases. The company released many titles, such as LittleBigPlanet 2, Killzone 3, Uncharted 3, and Infamous 2. Sony also released its newest handheld, the PlayStation Vita, in late December in Japan. The Vita launches in North America and Europe later this month. We talked to the president of Sony's Worldwide studios Shuhei Yoshida about what the company learned from the Vita's Japanese launch and the mistakes they hope to correct this year.
    Game Informer: I first wanted to get your thoughts on the PlayStation Vita launch in Japan. It started out pretty well, but every week it seemed sales dipped and dipped.
    Shuhei Yoshida: In terms of sales, yes. But it’s within our expectation. It didn’t hit our highest expectations, however. From that standpoint it’s disappointing. But when you look at the market in Japan today, it’s a very strong portable market as you know, and the PSP is still very strong and lots of new games come out for it. So PSP is still very relevant. And of course 3DS had the perfect storm of top quality games for Christmas with the reduced price.
    Considering all of that, with the numbers we have seen in terms of sell–through, I am very happy.
    What have you learned from the Japan launch of the Vita that you might look to remedy for North America and Europe later this month?
    There are two major differences. One is the type of lineup that we had for the launch. Games like Uncharted are not a big name in Japan. Hopefully it’s growing in awareness like Call of Duty or Grand Theft Auto. It’s not like this game will sell a million units. Gamers in Japan want games catered to their tastes. From that standpoint we didn’t have a strong lineup for the Japanese market.
    The second is the PSP. We’re advertising PSP on TV while advertising Vita. So it’s three portables in Japan.
    I’m cautiously optimistic. We’ll have to see how the launch goes. In terms of what we have as a foundation as a platform, we’re envisioning this as a seven or eight year platform and are very happy with what we have today and can improve upon it.
    Can you give any perspective on how the digital sales of Vita games are doing?
    It’s a growing number. We are not specifying numbers, but it’s certainly higher than what we have on other platforms. Digital PSP games jumped. As more people find out how convenient digital games are on the system, my prediction is the ratio goes higher.
    Do you think digital Vita sales will outperform retail sales in the Vita’s life?
    If our digital platform becomes as strong as we are hoping to be, meaning lots of smaller games get created for the Vita market, I could see that happening within the life cycle of the Vita. If the majority of games coming to Vita are still console-sized games, the majority of sales will stay at the retail level.
    There’s a lot of talk about Fumito Ueda leaving Team Ico and the state of Sony’s Japan studios...
    Ueda-san has never left the team. It’s a change of his work status from being an employee to working as a contract. We discussed and made it more clear about his role and his creative input and how he works, but he hasn’t change his presence; he comes to the office. It’s being talked about as if he left the game, but that never happened.
    But in terms of the state of the studio in Japan, we have a new head of studio, Allan Becker. He’s been with PlayStation from the beginning. He founded Sony Santa Monica studio. I asked him to move to Japan to instill his philosophy of making games. He's also bringing these two different cultures together. He started in April last year as the head of the Japan studio and has already made a big impact.
    Quoted...




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    Page 2


    What’s the latest on The Last Guardian?
    It’s making progress. There have been technical issues and the engineering team is reworking it. It’s playable, but not to the level of when we can say it’s coming.
    I feel one of Sony’s biggest software mistakes this generation was passing on publishing Demon’s Souls in North America and Europe.
    Absolutely! Tell me about it! 100% agree!
    How did it happen? Was it as simple as this game wasn’t going to sell? How involved were you?
    In short, that’s what happens to any game. Especially games made in Japan since the majority of them aren’t relevant to markets outside of Japan. There are always processes between product development and marketing in U.S. and Europe. All things considered, it’s part of the issue of making games in Japan. The game development in Japan typically is made horizontally where all assets are made in parallel, so it’s difficult to figure out what the final state of the game is going to be.
    The western style game development is typically a vertical slice. So in the very early process, the team tried to create a small piece of the experience that resembles the final product. What happened with Demon’s Souls was until very late in the game’s development, we were not able to play the game through. There were framerate issues and the network was not up and running. We underestimated the quality of the game and to be honest, the media in Japan did the same.
    For my personal experience with Demon’s Souls, when it was close to final I spent close to two hours playing it and after two hours I was still standing at the beginning at the game. I said, “This is crap. This is an unbelievably bad game.” So I put it aside.
    Luckily, third party publishers, Atlus in North America and Namco in Europe [stepped in], and it really became a great hit outside of Japan.
    We definitely dropped the ball from a publishing standpoint, including studio management side. We were not able to see the value of the product we were making.
    Did you learn from that experience?
    Game development is a tough process. We start and stop many games. Some get made to the finish, but we have to make decisions. I hope we won’t make the same mistake again. I should have been more stubborn talking to marketing people here in North America and Europe.
    Sony owns the Demon’s Souls IP. What are you going to do with it?
    We never sell our IPs. Well, I should never say never, but it’s not our business. Our business is to grow our IP and we love Demon’s Souls. FromSoftware is a very important business partner, so we’ll see.
    I wanted to get your perspective on the sales of Sony first-party titles compared to say, Microsoft. Sony published many titles in 2011, but most didn’t sell as well as you probably expected. Microsoft, released one game, Gears of War 3, which outsold many of Sony’s games combined. How do you evaluate that? Is this just a marketing issue?
    It’s a combination of many things. First, we have to be very honest about our games’ quality as well. We love our games, but we can point out many issues when you look at the titles individually.
    Another thing is focus. When you have ten games coming out in a year compared to two or three, how much focus you get from our business and marketing side is very hard. From a portfolio side, we were very excited about the games we had last year, but we probably diluted support for each title.
    Could you see Sony putting out fewer games?
    It’s easy to say, “Yeah, let’s make three games a year.” But game development is dynamic. You cannot plan to do that. You already have to have a certain number of games in the pipeline hoping they hit in a certain year. We love working on new IPs. It’s really hard to predict when these games get finished.
    It’s a challenge, but I think we could and probably should be focused on a smaller number of titles so each one gets the best support.




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    "It’s a challenge, but I think we could and probably should be focused on a smaller number of titles so each one gets the best support."

    I agree with him there.

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    Quote Originally Posted by Soldier 95B View Post
    "It’s a challenge, but I think we could and probably should be focused on a smaller number of titles so each one gets the best support."

    I agree with him there.
    Yep.. seems like he believes quality was suffering from quantity. It does make sense to reduce your load, you can focus on more.
    LMAO

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    It gives them more ad dollars as well to spend to really get the game pushed the masses and the IP well known.

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    They can keep their current pace just fine. Sony is releasing $#@! loads of quality games, they don't need to restructure their approach imo.

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    Quote Originally Posted by Ghost-Rhayne View Post
    They can keep their current pace just fine. Sony is releasing $#@! loads of quality games, they don't need to restructure their approach imo.
    Scale back the games, increase revenue spent on marketing... i think that would serve sony even better.




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    Quote Originally Posted by F34R View Post
    Scale back the games, increase revenue spent on marketing... i think that would serve sony even better.
    Especially since it feels like there are next to zero adverts on the television for the Vita

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    Quote Originally Posted by Ghost-Rhayne View Post
    They can keep their current pace just fine. Sony is releasing $#@! loads of quality games, they don't need to restructure their approach imo.
    did you not read the article? he isn't exactly preaching heavens for the support and attention they could give each title.

    I expect them to scale back a little.
    LMAO

  14. #13
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    Quote Originally Posted by Ghost-Rhayne View Post
    They can keep their current pace just fine. Sony is releasing $#@! loads of quality games, they don't need to restructure their approach imo.
    Well if Sony thinks they need to, it is clear that they do. I agree with Sony here. They have had some questionable quality games lately with pretty low sales. They do need to focus on less to give more.

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    Quote Originally Posted by Cuguy View Post
    Yep.. seems like he believes quality was suffering from quantity. It does make sense to reduce your load, you can focus on more.
    I disagree. Sounds more like he's talking about marketing support. They were speaking in context of sales and marketing. When you have that many games in the pipe and releasing its hard to properly market them all.

    Quote Originally Posted by Soldier 95B View Post
    It gives them more ad dollars as well to spend to really get the game pushed the masses and the IP well known.
    Bingo.
    Last edited by squirrelbo1; 02-12-2012 at 17:37.

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    Quote Originally Posted by radgamer420 View Post
    I disagree. Sounds more like he's talking about marketing support. They were speaking in context of sales. When you have that many games in the pipe and releasing its hard to properly market them all.
    That's what I got out of that too.

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    Quote Originally Posted by Soldier 95B View Post
    Well if Sony thinks they need to, it is clear that they do. I agree with Sony here. They have had some questionable quality games lately with pretty low sales. They do need to focus on less to give more.
    Quality is subjective.
    Last edited by mistercrow; 02-10-2012 at 23:18.

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    I was actually very surprised that Gears of War 3 sold more then all of Sony's first party titles combined. Maybe done marketing would be a plus for them.

    ~~Holy crap I'm Tapatalking

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    Quote Originally Posted by F34R View Post
    Scale back the games, increase revenue spent on marketing... i think that would serve sony even better.
    I agree with this. I think that would probably be a better game plan.

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    Quote Originally Posted by radgamer420 View Post
    Quality is subjective.
    I'm going to start calling foul on this kind of comment. The quality of a game for each individual is based on their own personal preferences; yes. However, when a game is a critical failure, scoring 50 and below let's say, through a battery of reviews, etc., then the quality of a title becomes less "subjective" and more obvious that it isn't a quality title. So while there is inherently a subjective nature individually, there is also consensus based objectivity about the quality of a title.

    Just because a game appeals to a person, or group of people, doesn't make it a quality title. It becomes less individually subjective when dealing with a titles sales and acclaim. Thus it isn't really necessary to point out that "quality" is subjective. If that were the case, then I think EVERY game ever made is quality to someone out there. It's a spin phrase, nothing more.




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  23. #20
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    Quote Originally Posted by F34R View Post
    I'm going to start calling foul on this kind of comment. The quality of a game for each individual is based on their own personal preferences; yes. However, when a game is a critical failure, scoring 50 and below let's say, through a battery of reviews, etc., then the quality of a title becomes less "subjective" and more obvious that it isn't a quality title. So while there is inherently a subjective nature individually, there is also consensus based objectivity about the quality of a title. Just because a game appeals to a person, or group of people, doesn't make it a quality title. It becomes less individually subjective when dealing with a titles sales and acclaim. Thus it isn't really necessary to point out that "quality" is subjective. If that were the case, then I think EVERY game ever made is quality to someone out there. It's a spin phrase, nothing more.
    So youre calling foul on a comment that you yourself directed towards me before in a similar topic in the 360 section? So I guess that statement is only valid when it suits YOUR argument but its a spin phrase when I say it. Yeah ok. Quality is indeed subjective. What you think is a quality title I might not and vice versa.
    Last edited by mistercrow; 02-11-2012 at 01:05.

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    Quote Originally Posted by radgamer420 View Post
    So youre calling foul on a comment that you yourself directed towards me in a similar topic in the 360 section? So I guess that statement is only valid when it suits YOUR argument. Yeah ok. Quality is indeed subjective. What you think is a quality title I might not and vice versa.
    It goes for my comments as well. There is a certain inherent quality to some titles... PERIOD. It's not subjective in that sense. Just because you don't like something doesn't mean it isn't quality work. Vice versa, just because you DO like something, doesn't mean it's quality work.




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    Quote Originally Posted by F34R View Post
    It goes for my comments as well. There is a certain inherent quality to some titles... PERIOD. It's not subjective in that sense. Just because you don't like something doesn't mean it isn't quality work. Vice versa, just because you DO like something, doesn't mean it's quality work.
    Right. So just because soldier didnt like those games doesn't mean they aren't quality. Therefore its subjective.

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    Wow. Things have changed.
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  27. #24
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    Quote Originally Posted by radgamer420 View Post
    Right. So just because soldier didnt like those games doesn't mean they aren't quality. Therefore its subjective.
    No. His opinion of the game is subjective, the quality of the game isn't. Big difference.
    Quote Originally Posted by LeisureSuitLarry View Post
    Wow. Things have changed.
    Yeah, easily noticed eh.




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    Quote Originally Posted by LeisureSuitLarry View Post
    Wow. Things have changed.
    Yeah, I think Sony will end up having to produce less first party games so that all of them can have proper marketing. Like what MS does. MS masterfully markets a handful of exclusives and releases them right around the xmas shopping season when people are spending the most money. Having all those first party games might be great for me but not for Sony's bottom line.
    Last edited by mistercrow; 02-11-2012 at 01:21.

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