Sony doubles forecast of annual loss to $6.4bn

[The Sith]

http://www.bbc.co.uk/news/business-17662059
The losses are mounting up from the tv division. IMO Sony should get out of the tv business sell off it's Bravia plant but liscense the technology and concentrate on other media. That formula worked for Pioneer. These losses can have an effect on all of Sony Divisions. Kaz has his worked cut out he is schedule to address Sony financial situation on April 12.

[Fon]

I have to agree. Sony needs to shut down their television division in order to prevent further damage and focus on things that are profitable for them.

[mooninites]

I'm sure they got something in store for the tv department. I'm surprised nothing has been done already since it's been losing the company money for a while now.

[Sub-stance1]

Looks like Kaz was right when he said that things may get worse before they get better. I really don't see how theses massive losses won't affect every division. I guess time will tell if this will effect the next PS launch.

[Two4DaMoney]

They should have been cut that tv sector off. 8 years of losses? Really, Sony? I should have had that job. Sit on my ass and pretend nothing is happening while collecting a hefty salary. Smh...Still, I'm ready for next gen. PSvita has me excited to see what they pack into the ps4 package.

[Cuguy]

In their current structure (not saying gaming cause I can hear it already)... as a BUSINESS, their model was unsustainable.

Cheaper products that perform as well, or better than theirs are killing them in the marketplace.

No one feels Bravia is the TV to have now, it has gotten to be a vicious market.

I believe Kaz is going to get the place whipped back into shape, but he is going to be forced to make a lot of cuts.

[Ghost-Rhayne]

Sony thought brand power would sell their TVs lol. Wrong.

[Kuro]

damn..i like there tv's but wow losing that much money?

[daLa]

Yeah they truly do need to do something about their business, all I see is they keep losing money big time and I would hate it if it comes down to the worst for Sony.

[Cuguy]

Yeah they truly do need to do something about their business, all I see is they keep losing money big time and I would hate it if it comes down to the worst for Sony.

I think they just need a restructuring, or maybe refocus of what they want to do. Then, they will be back in the game so to speak. At least the gaming division wasn't the focus of this report LOL

[MATRIX 2]

Sony thought brand power would sell their TVs lol. Wrong.

Doesn't really matter when the product turns to shit.

[F34R]

I think they just need a restructuring, or maybe refocus of what they want to do. Then, they will be back in the game so to speak. At least the gaming division wasn't the focus of this report LOL

I bet the cutting of 10,000 jobs has a lot to do with this forecast.

[Yuuichi]

Yeah they need to get out before the oled wars. Focus on other things.

[mankind]

You do realise this is playstation 3 sub forum, not some sony tv sub forum. Why did you post it in here?

[MacP]

Sony are in big trouble. Continue with the patents.

[Cuguy]

You do realise this is playstation 3 sub forum, not some sony tv sub forum. Why did you post it in here?

Probably because 6.4B in losses affects Sony as a whole, thus affecting (possibly) PS3 and other PS product divisions.

[mankind]

The artical does not mention that, this is just about Sony TV's, please remove it to the general forum where it belongs.

[MacP]

The artical does not mention that, this is just about Sony TV's, please remove it to the general forum where it belongs.

We are talking about Sony as a company.

[Cuguy]

The artical does not mention that, this is just about Sony TV's, please remove it to the general forum where it belongs.

No, but the OP's wording explained why it was posted here. It affects the company as a whole.

We can do the moderating thanks.

[F34R]

Prolly be better suited for the Tech section.

[mankind]

Ok fair enough, I will see how far I get posting everything that microsoft does in the 360 forum. I bet you I wont get far

[mankind]

No, but the OP's wording explained why it was posted here. It affects the company as a whole.

We can do the moderating thanks.

Well do your job

[Cuguy]

Well do your job

ok

[mankind]

ok

Well the thread is still in the wrong section.

[MacP]

Well the thread is still in the wrong section.

Stop nit-picking