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  1. #1
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    Incoming charges

    From CNN.com a few mins ago. details coming later:

    Attorney general expected to announce an anti-trust lawsuit against Apple and others for price-fixing, source tells CNN.
    Make your company worth 600 Billion and the government comes knocking.
    LMAO

  2. #2
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    Apparently it's for e-book price fixing. In a nut shell, The publishers wouldn't have competitive retail pricing therefore Apple can raise up the e-book price and a guaranteed 30% commission on each e-book sold.

    http://www.latimes.com/business/tech...,2437575.story

    They'll probably get a hefty fine if found guilty

    Sent from my Nexus S using Tapatalk 2

  3. #3
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    Quote Originally Posted by mooninites View Post
    Apparently it's for e-book price fixing. In a nut shell, The publishers wouldn't have competitive retail pricing therefore Apple can raise up the e-book price and a guaranteed 30% commission on each e-book sold.

    http://www.latimes.com/business/tech...,2437575.story

    They'll probably get a hefty fine if found guilty

    Sent from my Nexus S using Tapatalk 2
    I saw that too didn't have a chance to update the OP.

    Pay the fine, move on... LOL
    LMAO

  4. #4
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    Quote Originally Posted by Cuguy View Post
    I saw that too didn't have a chance to update the OP.

    Pay the fine, move on... LOL
    Lol exactly. They should behave too. Apple is making a killing. Why risk ruining the Apple name trying to pull off stuff like this.

    Sent from my Nexus S using Tapatalk 2

  5. #5
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    You guys have kind of got it backwards. The publishers want to control the pricing and limit the amount of discount that can be applied. i.e., Amazon selling books _under_ cost (which is also not an approved activity) which means that publishers offering to sell directly can’t be competitive. So they got together with Apple and said, “OK, here’s the price we want you to sell this for, and we’re not allowing anyone else to sell it for less (i.e., Amazon)”

    The “agency” model means the publisher “fixes” the price. This is already done by hundreds of companies that don’t allow discounting less than (or within a very small percentage of) their own price.

    Is there a benefit for Apple? Sure, the extra direct profit is of course a perk, but the big play here is gaining critical mass as a source for eBooks. If it’s the same price through iBooks, people would be way more inclined to use them vs. price shopping.

    The real legal issue is the publishers should not be communicating this intent to Apple, which falls under collusion, they should’ve set up a publishing organization and made it an edict to their suppliers.

    I know someone in the publishing industry, sent them a PM on FB to get their $0.02
    Last edited by [DT]; 04-11-2012 at 18:26.
    "Remember, you're young only once but you can be immature forever."

  6. Likes Tutankhamun likes this post
  7. #6
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    DT nailed the gist of it with his post. But it you are still wondering what it is all about, and want a detailed look at the events, Macstories has a great write up: http://www.macstories.net/stories/un...se-publishers/
    Other opinions are available.

  8. #7
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    So is this why downloadable things movies games etc cost more than the actual Bluray hard copy?

  9. #8
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    Quote Originally Posted by keefy View Post
    So is this why downloadable things movies games etc cost more than the actual Bluray hard copy?
    No. That has nothing to do with this case. This case is specifically about eBooks.
    Other opinions are available.

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