Sony patents method to interrupt your gaming with an ad...

[THUGGEDOUT]

Sony has patented an application that interrupts game playing to display an advertisement.

The patent, spotted by a user on NeoGAF, was filed in July 2011 by Sony Computer Entertainment America. It's called "Advertisement Scheme for use with interactive content".

Here's how it works: interactive content is suspended, an advertisement is displayed, then interactive content is resumed. Sony's patent images go into better detail, and are below.

First, game playing gradually slows down. You then get a warning that the game is about to stop. You then get the ad. Sony's example is: "BEST BRAND SODA. You've got to try it!" You then get a warning that the game is about to resume. The game resumes. There's mention of rewinding the game after the ad has run its course, too.

This latest patent is actually a continuation of a patent filed back in 2006, which shows Sony is at least still interested in the tech. But, as with all these patents, it remains to be seen whether ads interrupting gameplay will ever come to fruition.

Source

[Ghost-Rhayne]

This will NEVER EVER be put into use on a gaming console ever lol.

[Amnoz]

And if it was, I would never ever buy the system.

[Everyday]

i dare them to try, it will be the beginning of the end for sony

[Kuro]

dude that is stupid lol..commercials in a game

[Ghost-Rhayne]

No one, not Sony, Nintendo, or MS would dare to put (or be stupid enough to put) something so immersion breaking in their console.

[AaronSOLDIER]

Maybe they plan to have small banner ads while games load but its still stupid.

[Morganator]

They will do it and you all will lap it up while telling people to quit whining/crying/bitching/moaning/screaming and calling them trolls/basement dwellers/bitches/cunts/assholes/Xbots/Wii-tards etc... You all have given them so much leeway to dictate your gaming/computer entertainment use that they know you all will scream for it and will run out to purchase another console regardless of what they do to it. You all gave them the go-ahead when they took Other-OS out, banned certain third party I/O devices, introduced the online pass etc.. You all did this to yourselves and you will do it again with in-game advertisements. I guarantee you, this will come to pass with nary a whimper or barely that. Just remember those you all ridiculed and belittled for voicing their distaste and concerns regarding where gaming was headed.

[mooninites]

If retail games were at the most 20 bucks then go for it. Give me the choice of an ad free game tho.

Sent from my HTC VLE_U using Tapatalk 2

[Ghost-Rhayne]

They will do it and you all will lap it up while telling people to quit whining/crying/bitching/moaning/screaming and calling them trolls/basement dwellers/bitches/cunts/assholes/Xbots/Wii-tards etc... You all have given them so much leeway to dictate your gaming/computer entertainment use that they know you all will scream for it and will run out to purchase another console regardless of what they do to it. You all gave them the go-ahead when they took Other-OS out, banned certain third party I/O devices, introduced the online pass etc.. You all did this to yourselves and you will do it again with in-game advertisements. I guarantee you, this will come to pass with nary a whimper or barely that. Just remember those you all ridiculed and belittled for voicing their distaste and concerns regarding where gaming was headed.

Here we go lol

Sony....HAVE HELD FEATURES HOSTAGE!

[keefy]

It will be for the free to play gmes obviously amd Sony my not use it themselves, other companies might want to so have to pay Sony a license fee.

[emmerich]

Would be a terrible move. Games consoles used to be for games only. Now they are evolving so much you've got social media on them which I am fine with but to interrupt or put advertisements in to games would be a bit annoying.

There can be exceptions though, advertisements in soccer games seem to be fine enough because around the edge of the stadiums in real life there are advertisements so it would be neat if they updated the ads in games like that, people wouldn't really bother too much. Putting them in a game like Uncharted though would be stupid.

[gangsta_795]

Don't think they'd be stupid enough.

[Ghost-Rhayne]

*playing The Last of Us*

"Joel? What's up?"... "Ellie, there's something you need to know about your parents, I..." *This ad is brought to you by gophuckyoself, enjoy the refreshment and energy, now in 3 flavors*

o.O

[Sir_Scud]

Yeah I too doubt Sony would pull a move like that. As Ghost put it best, if I'm playing some single player game that actually has a narrative, last thing I want is some fucking Coke ad in the middle of it.

[Chille]

When i play uncharted i always like a can of best brand soda, its the generic drink that gets you through your generic day.

Afterwards i love a bag of generic chrisps.

[Boomer51]

I'm pretty sure this patent pertains to the rumored cloud gaming service that's going to be announced at E3. Probably a rental or demo service will use this.

[scottscorpion]

could this be to do with the cloud gaming thing in another thread?

never read last post before posting

[Nakatomi Uk]

CONSOLE SPAM here it comes if this was the case

[daLa]

They best not be bringing this shit to PS4.

[Blacksite]

I guess the number of dislikes I received in my other post just goes to illustrate how much the truth of it really stung. Lol. I'll make a wager that aside from the usual whimpering, there will be nary a peep out of anyone. lol And this isn't even trolling either. Just stating some facts that I've come to expect from gamers today.

Cool, cool... Let's get back on-topic, then.

[Fon]

Not a wise move if this gets implemented in the future. I believe that the most logical step here is to start adding vending machines and billboards advertising other companies during gameplay instead of being rudely interrupted while in the middle of a game.

[Blacksite]

Not a wise move if this gets implemented in the future. I believe that the most logical step here is to start adding vending machines and billboards advertising other companies during gameplay instead of being rudely interrupted while in the middle of a game.

Yeah, I don't think many people would mind in-game advertising if it was part of the background. Especially in the more popular franchises like Call of Duty during online play where you're guaranteed to have millions of people viewing it.

[DreDayDetox]

I doubt this would happen unless there's some paid sub service. Some games do this, but they don't pause your gameplay. In-game ads. I remember Skate 2 had a lot of Monster and T-Mobile billboards. I think if they just stick with that, it'll be fine. No need for these "commercial breaks'.

Just ignore him, Dre. ~Blacksite

[AaronSOLDIER]

It's to stop others doing it and making an easy buck.