The day after reports of Microsoft reducing its Vancouver-based development studio, the company has announced it will open up a new one in London. MCV speculates the studio will focus on first-party free-to-play and online casual experiences, based on job listings.
"EMEA is a key market for us and we continue to cultivate the best talent and focus on growing our business, with this role focused on the continued expansion of our Microsoft Studios business in the region," Microsoft said in a statement.
Microsoft's Xbox presence in the UK includes Lionhead Studios, Soho Productions andRare.
http://www.joystiq.com/2012/07/26/mi...n-xbox-studio/
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07-26-2012 #1
Microsoft opening new London Xbox studio
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07-28-2012 #2
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Soldier 95B wants to slowly undress this post.
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07-28-2012 #3
fair enough.
i'm not sure what they hope to achieve with this tbh.
why does moving a studio, or at least their dev focus, help them in the region? i wasn't aware there was a localisation of popularity with games production? surely that's down to marketing?
i'd put this down to just damage control. they aren't reducing resources, just reallocating them.Got YLOD? In the UK? I'll buy it off you.
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07-30-2012 #4Community Manager







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Well a closer read says 1st party free to play AND online casual experiences. It says nothing about casual games only.
Second, it says SPECULATES. Meaning, no one knows for sure yet what they will be making.
Fun to jump to conclusions and make an effort to derail again isn't it? It's uber annoying to be honest.
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07-31-2012 #5
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