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    Game and Gamestation Brand Names Merging.

    Article taken from :
    http://www.vgchartz.com/article/2504...%28VGChartz%29

    Game and Gamestation Brand Names Merging.

    Game Retail will be merging its two retail brands, GAME and Gamestation, into one business under the GAME label. No stores will be closed and no jobs will be lost during the merger. GAME acquired Gamestation from Blockbuster in 2007.

    CEO Martyn Gibbs has announced the changes will start this month and finish sometime in October. GAME will also be adding free in-store WiFi, a revamped loyalty system, a new app, and a new service that allows customers to order products from all the stores online, both physical and digital, and be delivered.

    "We are all incredibly excited about the fresh start that we have with Game Retail. GAME will build on the best of both brands to deliver excellence for gamers and unrivaled value for the gaming community," said Gibbs. "For example the Gamestation trade-in proposition, 'We Won't Be Beaten On Trade-In', will continue under the new unified brand and likewise the existing passionate and knowledgeable gamestation staff will stay with us and continue to work in the rebranded stores to provide support and advice for all levels of gamer."

    "We are building a bigger, stronger and more nimble business - something that can be clearly seen from the speed at which we are introducing these new initiatives," Gibbs continued. "This is only a snapshot of a whole host of exciting plans in the pipeline including new titles, formats, partnership and digital offerings. But it doesn't stop here. A big focus for us is growing our digital market share, becoming a true omni-channel retailer and holding the UK's biggest range of games, gaming gear and exclusive content, all of which will bring us ever closer to our goal of delivering excellence and unrivalled value for UK gamers."

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    Unrivalled value my cats nipples...anyways, we will see...

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