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Thread: Japan Sales 09/24 - 09/30
10-07-2012 #76Soldier 95BGuest
10-07-2012 #78Soldier 95BGuest
Last edited by AaronSOLDIER; 10-07-2012 at 19:52.
10-07-2012 #81Soldier 95BGuest
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Looking forward to next 2 weeks numbers should be interesting!
Sony's PlayStation 3 games console has outsold Microsoft's Xbox 360 in Europe, according to figures released by Sony.More than five million PS3s have been sold across the continent, Sony's David Reeves confirmed.
Speaking at a European PlayStation event in London, he said: "The numbers are a testament to the strength of the PlayStation brand."
He said PlayStation 3 had been outselling the Xbox 360 since October last year.
"We have sold more PlayStation 3s throughout Europe than Xbox 360 even though they launched 16 months before us."
Mr Reeves, head of Sony Computer Entertainment Europe, also said 12 million PSP handheld consoles and 48 million PlayStation 2s had been sold in Europe.
Despite Sony's overhauling of Microsoft in Europe, both firms' sales are a long way behind the Nintendo Wii.
Sony has managed to overtake Xbox 360 sales despite a much higher price tag.
The cheapest PS3 is available for £299, versus £159 for the Xbox 360.
"We have been consistently outselling our closest competitor [Xbox 360] since October 2007, even with the latest price
point," said Mr Reeves.
Microsoft cut the price of Xbox 360 in March.
The figures will cheer Sony after a painful launch period for the machine, which saw delays, stock problems and criticism from gamers that early titles for the machine were below par.
Kaz Hirai, Sony's global head of PlayStation, said the first year of PS3 had been difficult.
Speaking at the London event, he said: "There were teething problems... and customers were a little underwhelmed by early games."
He said Sony was going to promote the PS3 as a "multi-faceted interactive entertainment system" in the year ahead.
Games consultant Nick Parker said it was "no surprise" that PlayStation had overtaken Xbox in Europe.
"The PlayStation has held out remarkably well over the last 18 months despite the press slating it because of the price. People got behind the brand.
"The PS3 is far more mass market than 360, which has gone for traditional adult males - and that does not go down well in continental Europe."
He said consumers in Europe had "never gotten over the design ethos of the original Xbox."
Microsoft had set out to broaden the appeal of its titles "but never did come up with the goods", he went on.
The Xbox 360 was performing well in the UK but has a "problem on the continent".
He said PlayStation 3 had "every chance" of overtaking the Xbox 360 in its heartland of North America in the next two to three years.
The UK is how 360 is managing to stay up there but PS3 is ahead overall hence why European software sales normally go in Sony's favour.
10-07-2012 #84Soldier 95BGuest
Third party numbers puts 360 "approximately 1 million units ahead in the aggregate"
Chris Lewis, VP for Microsoft's Interactive Entertainment Business in the EMEA region, has told GamesIndustry.biz that he's very clear on exactly who has the console lead between Sony and Microsoft in Europe - and he says that the third party numbers prove it.
According to data from GfK Chart-Track, says Lewis, the Xbox 360 is ahead by "approximately 1 million units" across Europe, the Middle East and Africa - a common grouping of territories, although Sony tends to talk about PAL regions instead, which also includes Australia and New Zealand.
But regardless of that, and the recent confusion surrounding the next-gen console leadership - after Nintendo - he's definite that Microsoft is beating Sony in the UK and mainland Europe.
"There has been some confusion, but I'm not confused," he said. "Let me say we're confident that we talk about numbers that are meaningful customer numbers, whether they be GfK- or Chart-Track-generated, or otherwise, but they are numbers about shipments into the market, numbers that represent our performance in Europe, the Middle East and Africa - they're not PAL territories in totality, so the numbers I talk about don't include Australia and New Zealand for instance.
"But certainly across the territories that I'm responsible for, all of the data points that I've referenced I'm very confident about. It's really based on legitimate external data sources as much as anything - because it's always easy to talk about your own internal numbers, and we try to encourage people to use some of the analyst data, but also the likes of GfK and Chart-Track - very clearly customer and consumer data points, not necessarily manufacturing data points."
And on the UK and mainland Europe, specifically, he left no room for confusion: "If you look right across my area of responsibility, every data point that I've got, which I trust - and data points we've always used - put us approximately 1 million units ahead in the aggregate."
However, he was quick to play down the any suggestion of arrogance, noting that the company was "highly respectful" of its hardware competitors, and stating his belief that the feeling was mutual.
"It's not about us necessarily fixating on Sony - we like a target to run at, and a barometer of success, and we see Sony most closely aligned to our own platform," he explained. "Therefore we intend to measure our success in some way versus what they've doing."
The second part of the GamesIndustry.biz interview with Chris Lewis, in which he also talks about Microsoft's view on European currency fluctuations and whether or not price changes are planned as a result, is now live.The UK is how 360 is managing to stay up there but PS3 is ahead overall hence why European software sales normally go in Sony's favour.
Yep, 360 has been strong in the UK but PS3 has been outselling it in all of continental Europe from the articles that I've read.
10-07-2012 #86Soldier 95BGuest
Yeah, it looks like Sony reports additional territories than MS does in Europe (Sony adds Australia and New Zealand for example). Looks like it will always be tough to see the total picture. Needless to say, it's a head to head race there.
10-07-2012 #89Soldier 95BGuest
It seems like the 360 leads in game sales in Europe for certain genres, while the PS leads in the other genres. PS usually dominates in sports titles in Europe, where the Xbox seems to dominate action/adventure there.
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