They had a similar experience with Final Fantasy Spirits Within where they planned big for a franchise that hadn't even taken off yet and they got burned

They did this to themselves though, who the hell expects the industry and fans to not judge your product? If your product gets released it's going to either be praised or slammed even if you want it not to be judged which is the dumbest thing I've ever heard. You either release something that is complete or don't release it at all.

Yoshida: Another Mistake Like FF14 Would "Destroy" Square

"Unless you are a genius, you cannot make something completely new from nothing."

by Luke Karmali
NOVEMBER 27, 2012

Naoki Yoshida has revealed that he feels another mistake like Final Fantasy XIV would end up "destroying" Square Enix.
Speaking with Kotaku, the game's producer and director explained that his team is fully aware of the pressure on them to salvage the brand's reputation following the poor reception the MMO received. He asserted that this was why they were determined not to launch the revamped Final Fantasy XIV - A Realm Reborn until they feel the game is ready.

We won't make a mistake like FFXIV again. If we did, it would be like at the level of destroying the company.

"We won't make a mistake like FFXIV again," he said. "If we did, it would be like at the level of destroying the company."
Final Fantasy XIV launched back in 2010 to a negative reaction from fans and critics alike, resulting in Square Enix CEO Yoichi Wada saying "the Final Fantasy brand has been greatly damaged."

Just why the game didn't fare particularly well has been the subject of much scrutiny over the last couple of years, but now Yoshida himself has waded in with his thoughts. Filling both the producer and director roles for the game since December 2010, when the previous producer of the game resigned and left the company, he's now revealed he had qualms about the state of the game even before he was involved with it.
"When I heard that it was going to go on sale as planned, I thought, that will probably be a big mistake," he admitted, before saying he believes the fundamental error made was that lessons weren't learned from other MMOs. The original team supposedly were just trying to make an MMO that felt different from Final Fantasy XI, which Yoshida believes was a mistake.

"I think it would've been good if they tried seeing what happened if they turned World of Warcraft into Final Fantasy. So, because they tried only to make something that was 'different from FFXI,' they ended up with not much of anything.

"They should have said, 'Hey you, go play WoW for a year [for inspiration].'

"Unless you are a genius, you cannot make something completely new from nothing."

There's still no set launch date for the revamped Final Fantasy XIV, though it's expected to appear around the middle of 2013. The PlayStation 3 version is also still in development, with more details expected on that soon.