I think it's important because you don't want to confuse your consumer. For example, the rumor suggesting Microsoft would simply call it the Xbox when that was the name of the original console. That's confusing.
Also, how would you begin to design an ad for your product around the Infinity subtitle? 'It does everything'? Sony beat them to it.
The Wii might have sounded silly but you could make a slogan out of it e.g. 'Wii would like to play'. I'm sure that played some part in the platform being successful for Nintendo.
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Thread: xbox ∞ logo leaked
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02-17-2013 #26Super Moderator







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Last edited by Blacksite; 02-17-2013 at 22:07.
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Grand Theft Auto (GTA) General Discussion Thread
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02-17-2013 #27Master Sage







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No way this is the actual logo.
ITs a world wide symbol for infinity and it cannot be copyrighted or trademarked. Even if we see it in adverts we wouldnt necesarily associate it with Xbox.Last edited by keefy; 02-17-2013 at 22:08.

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02-17-2013 #28Ancient







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Infinity - Always Online
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"The console is a key showcase for game technology”
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02-17-2013 #29
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02-17-2013 #30Super Moderator







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They aren't going with it because it isn't real. This is the article:
This is the Destiny reveal:The Destiny reveal may be bigger than expected if this latest rumor is proven to be true. According to Marcel (Nintex_NL), the source of this logo that’s floating around the net is saying the Destiny reveal will also reveal the next Xbox. While this is pure speculation, the reveal of Destiny so close to the planned PS4 reveal is certainly questionable. The file extension for the logo is also .xbx, so that’s another thing to consider. Checkout the image above.
For the record, we hate posting rumors like this, but this evidence seemed worthwhile to share.
Update: This was posted before the reveal of Destiny, so don’t expect to see the logo in the video. We’re currently hunting down the originating source. Title was not meant to deceive anyone etc. Like we said earlier, rumors are not fun to report on.
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Grand Theft Auto (GTA) General Discussion Thread
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02-17-2013 #31Ultimate Veteran







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You know what, I read that earlier but then I ignored it lol. So thanks for reminding me.
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claud3 wants to slowly undress this post.
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02-17-2013 #32Master Sage







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it makes no sense for this to be the actual LOGO, it is so lazy and so stupid looking

Thanks to Spyrde/Sylar
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02-17-2013 #33
infinite ways to play?
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02-17-2013 #34Administrator







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That is the logo I came up with when I said Microsoft should name the next console, Xbox Xfinity.
http://www.psu.com/forums/showthread...tion?p=5826046
Actually, mynd was the first to actually post the logo, but it was my thought all along when I named it Xfinity.
Last edited by Lethal_NFS; 02-17-2013 at 22:30.
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02-17-2013 #35
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02-18-2013 #36
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02-18-2013 #37Master Poster







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That is what I guessed a while back too!
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02-18-2013 #38Ultimate Veteran







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The name is definitely neat. I don't think Sony will be as creative but we'll see.
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02-18-2013 #39
Nintendo hasn't been consistent with naming their console up until now. It has worked out well for Nintendo (Super Nintendo, Nintendo 64, Nintendo GameCube, Nintendo Wii.) The name Nintendo was the only common thing among those.
Also, I was responding to the part where you said calling it Infinity wouldn't make sense -- not simply calling it 'Xbox.' I was saying that as long as Microsoft keeps Xbox part of the name, it wouldn't be confusing or not make sense.
As for advertising it? If they were to call it Infinity, they'd find a way to advertise it. I don't think Microsoft is going to struggle there. They don't have to use the slogan 'It does everything.' Infinity for Microsoft could represent something else, like always being connected.
@Lethal -- Microsoft can't call it Xfinity. That's a Comcast brand.
If this is true, the symbol is kind of a 'logo.' So, they would actually be using both, the word Infinity with the symbol; the symbol would represent it in their branding.Last edited by sainraja; 02-18-2013 at 04:23.

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02-18-2013 #40Ultimate Veteran







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In my opinion, "Wii would like to play" was stupid...it was cheesy and I don't think that's the reason for their market success. The commercials themselves were well-made but that was stupid and the name was stupid. They got away with it because the product was exciting and it didn't matter what they named it.
I guess, one thing they did do right was that it was easy to pronounce.
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02-18-2013 #41
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02-18-2013 #42۩ Ɍ E Ɑ Я U M ۩







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They could have at least added a small dot in each circle, so that they looked like boobies! Everybody loves boobies...
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Soldier 95B wants to slowly undress this post.
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02-18-2013 #43COTY 2012







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Xbox boobies
Now your playing with power

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02-18-2013 #44
Xboobies,still wouldn't buy it
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