Sony Flexible on PlayStation 4 Cost

**claud3** · 02-21-2013

Sony is making a significant leap forward with the underlying technology in the PlayStation 4, but according to Sony Worldwide Studios President Shuhei Yoshida, it isn't limiting the company's ability to be nimble in terms of the console's cost.

When asked if the company was prepared to compete with other consoles and hit a more favorable price, Yoshida said that Sony's decisions to use custom AMD hardware instead of its own proprietary Cell architecture has allowed it to save on R&D and production costs.

"The architecture choice we have made this time around has allowed us not to invest to create dedicated factories and conducting factories and things like that — so that helps in order for us to provide an affordable price to consumers."

While Sony has yet to offer a sense of what the system will cost, it seems as though the company understands that with the advent of gaming-capable sub-$200 smartphones and tablets, consumers are more cost-conscious than ever.

http://uk.ign.com/articles/2013/02/2..._medium=social

**LfCpS3** · 02-22-2013

I agree and i can see this being the case, but that 8 GB of GDDR 5 ram can possibly be bad thing, in terms of pricing.

I hope that the 8 GB GDDR5 ram does actually give the ps4 the big leap it sounds like it could ( i mean people were saying 4gb of GDDR5 would have been enough) and not make the console too expensive.

**DarkVincent07** · 02-22-2013

I'll pay anything I don't care I'm a loyal customer who payed $999 AUD for the PS3 day 1

**MATRIX 2** · 02-22-2013

Originally Posted by DarkVincent07

I'll pay anything I don't care I'm a loyal customer who payed $999 AUD for the PS3 day 1

Be careful what you wish for.

**Sufi** · 02-22-2013

Honestly I'd rather take the overpriced 8GB of RAM than an over-priced CPU, or an over-priced disc player.

**mooninites** · 02-22-2013

I don't mind paying a good dime for good tech. If it's quality and the specs warrant the price, I'm in.

Sent from my HTC VLE_U using Tapatalk 2

**Lefein** · 02-22-2013

It's no small secret that Microsoft is toying with the idea of putting their next console out there as a contract/subscription item to subsidize the cost and get people on board with a low cost of entry. That is the main reason there was not a price announcement at the PS4 conference.

There is still plenty of time to iron down cost specifics in regard to production and facilities and that's time Sony buys back in terms of seeing how MS plays their hand and reacting properly. Oops, don't act surprised.

**DarkVincent07** · 02-22-2013

Originally Posted by MATRIX 2

Be careful what you wish for.

Well, i wouldn't go over that launch price but sony won't be doing that again that's for sure

**MATRIX 2** · 02-22-2013

Originally Posted by DarkVincent07

Well, i wouldn't go over that launch price but sony won't be doing that again that's for sure

I'm referring to charging for online features/gaming.

**DarkVincent07** · 02-22-2013

Originally Posted by MATRIX 2

I'm referring to charging for online features/gaming.

That has nothing to do with the OP

**keefy** · 02-22-2013

Originally Posted by LfCpS3

I agree and i can see this being the case, but that 8 GB of GDDR 5 ram can possibly be bad thing, in terms of pricing.

I hope that the 8 GB GDDR5 ram does actually give the ps4 the big leap it sounds like it could ( i mean people were saying 4gb of GDDR5 would have been enough) and not make the console too expensive.

I tried to find GDDR5 prices and only came up with this from mercury research it been posted ona few sites.
To find out more recent info you gonna have to pay 10grand for a report license
http://www.mercuryresearch.com

$27 (estimated) for 1.5GB so for 8GB would cost around $140.
DDR3 is around $40 for the same amount.

**MATRIX 2** · 02-22-2013

Originally Posted by DarkVincent07

That has nothing to do with the OP

An additional source of revenue to make up for manufacturing/hardware costs. I'd say there is a relation there.

**Two4DaMoney** · 02-22-2013

$399 and I'm an owner asap.

**Lefein** · 02-22-2013

Originally Posted by MATRIX 2

I'm referring to charging for online features/gaming.

LoLz, already confirmed the online gaming will not be charged. Paying for online gaming is like paying for sex.

**MATRIX 2** · 02-22-2013

Originally Posted by Lefein

LoLz, already confirmed the online gaming will not be charged. Paying for online gaming is like paying for sex.

Oh you mean something that everyone does in one way or another.

**Silver_Knight** · 02-22-2013

Originally Posted by Two4DaMoney

$399 and I'm an owner asap.

This guy has the right idea.

**RyanGT** · 02-22-2013

Originally Posted by Two4DaMoney

$399 and I'm an owner asap.

Same. i'm expecting it be over 400 though

**coolguy** · 02-22-2013

i would pay 500 dollars for the ps four.i paid that for the psthree

**ShadowKingpin** · 02-22-2013

I'm getting it launch either way, but I would prefer $399 for everyone. I hated it when I was the only one of my friends to have a PS3 for a long time. If they want to really show off the social media part, a ton of people need to own it.

**sainraja** · 02-22-2013

People want the best yet aren't willing to pay for it....the article talks about gaming capable phones/tablets for sub-$200 -- really? what kind of games do they play? and any tablet/phone worth getting costs more than $400.

You can get them at a lower price subsidized but is that what you guys are asking for?

If rumor regarding Microsoft is true, then they are on to something...

**daLa** · 02-22-2013

Originally Posted by LfCpS3

I agree and i can see this being the case, but that 8 GB of GDDR 5 ram can possibly be bad thing, in terms of pricing.

I hope that the 8 GB GDDR5 ram does actually give the ps4 the big leap it sounds like it could ( i mean people were saying 4gb of GDDR5 would have been enough) and not make the console too expensive.

I think regardless of the high specs and all the goodies that will come in the box, should be safe to assume top price would be about $500, it's already been said they decided to go with the x86 processor and some other specs to reduce costs. And they wouldn't want history to repeat again.

**ps3freak18** · 02-22-2013

Originally Posted by Lefein

It's no small secret that Microsoft is toying with the idea of putting their next console out there as a contract/subscription item to subsidize the cost and get people on board with a low cost of entry. That is the main reason there was not a price announcement at the PS4 conference.

There is still plenty of time to iron down cost specifics in regard to production and facilities and that's time Sony buys back in terms of seeing how MS plays their hand and reacting properly. Oops, don't act surprised.

Exactly. They played the angles right. You can adjust your price due to market very easily. Specs not so much.

**Syphon_Filter** · 02-22-2013

I can confirm. The price will be 499 lol.

**Sufi** · 02-22-2013

Originally Posted by Syphon_Filter

I can confirm. The price will be 499 lol.

on what basis??

**scotty79** · 02-22-2013

Article in the respected times newspaper in the uk this week points towards a very low price

http://www.thetimes.co.uk/tto/busine...cle3691304.ece

They say around 300 pounds which would be in and around 100 pounds less than ps3 at launch.If so that price would pull lots of people in,most of the people who know about ps4 and dont want.Its because they think it will be hugely expensive again at launch