Sony: We're aware of our competition but we march to our own strategy

[radgamer420]

Sony has said it is aware of the challenge Microsoft's impending Xbox 720 reveal presents, but isn't letting the competition dictate its strategy.




Speaking to Bloomberg Business Week, Jack Tretton, chief executive officer of SCEA, said the company is confident in that holiday 2013 is the right time to launch its next console regardless of what Microsoft may offer.

"We've always had different competitors, we were in the space before Microsoft and we may be in the space after Microsoft," said Tretton.


"We've seen competitors come and go, I think we're mindful of what we do. Quite frankly we believe that anything that adds attention and success in the gaming industry is good for us. We're aware of our competition but we march to own strategy and we're very confident that holiday 2013 is a great time to bring out PlayStation 4."


In the interview, Tretton was also quizzed on the role that new casual audience will have to play in the PlayStation 4, given that the reveal event was seemingly targeted at the hardcore market.
"There's a lot of the story still to tell," he replied. "We wanted to focus on the games and talk to our gaming audience... The gamers got it, that's who we're talking to."


"I think those [casual] consumers are great, they're additive. They play those bitesized free experiences, those five minute experiences, it demystifies gaming and hopefully they move up the food chain to a dedicated console.


"But if you're a dedicated gamer who plays a console you understand the difference between a tablet and smartphone experience, so I don't see them as a threat. But we recognise that our gamers are very communicative, they're using other devices, and we want to involve them in the PlayStation universe regardless of of where they are or what device they're using."
Although Sony has specified a holiday 2013 release date for the PS4, it qualified this by saying the release would be in "at least" one region this year. The precise details on the PS4 Europe release date haven't been nailed down.


Developers and other industry professionals have told CVG they expect Microsoft will reveal the next-gen Xbox for the first time in April.


Ustechs, the company used for media briefings such as the E3 2012 press conference, recently registered the domain XboxEvent.com.

http://www.computerandvideogames.com/393122/sony-were-aware-of-our-competition-but-we-march-to-our-own-strategy/

[claud3]

Well if you are not aware of you're competition, then you are going into an market on a blind promise

[Lefein]

Sometimes, you just have to say that you offer the better product and put it out there for the consumer to decide.

[IWAO]

Well that's good to hear Sony.

[claud3]

Sometimes, you just have to say that you offer the better product and put it out there for the consumer to decide.

Well i offer the best post and comebacks in FORUM HISTORY, does not make it true though

LMAO

[Coconut_Crunch]

I don't think it matters, I will enjoy the PS4 once it releases and I think Sony has learned from the PS3 or hopefully learned most of the mistakes from the PS3. With what's been said, why would there be any doubt? haha

[radgamer420]

"The gamers got it and thats who we're talking to." Right on Sony.

[Jannlee48504]

not sure if sony has learned from the ps3 mistakes since they are making the same mistakes with the vita

[mooninites]

I like the way this guy thinks. Now stop talking and go kick some ass Sony.

Sent from my Nexus 4

[mickice]

Sony knows what they want to offer gamers and they are going to bring it. I actually love where their vision is heading.

[Cyn]

That's great Jack, but if releasing in Europe 4 months after your competitor is part of that strategy, you need to have a word with yourself. Still, that's better than 16 months, I suppose

[Syphon_Filter]

Sony will win for sure lool.
train.jpgFire.jpg

[snooper71]

That's great Jack, but if releasing in Europe 4 months after your competitor is part of that strategy, you need to have a word with yourself. Still, that's better than 16 months, I suppose

That's not his territory and it is out of his hands... You may want to turn your attention to Jim Ryan or Andrew House on that one.

[Kopkiwi]

Lets hope they live up to their lofty talk and can walk the walk.

[coolguy]

Sony knows whats going on great story

[daLa]

Dude seriously! most of your posts get enough of my attention for me to open it up but as soon as I see you linking to a different site I immediately close the tab. I'm not calling your lazy or anything but if it ain't too much trouble I would appreciate a copy paste, doesn't matter if you don't quote it lol.

[radgamer420]

Dude seriously! most of your posts get enough of my attention for me to open it up but as soon as I see you linking to a different site I immediately close the tab. I'm not calling your lazy or anything but if it ain't too much trouble I would appreciate a copy paste, doesn't matter if you don't quote it lol.

As I've explained a million times I only have a PS3 browser and I'm not able to copy and paste with it. If one extra mouse click is too much effort for you then just ignore my threads and dont click on them. Not a big deal. lol

[ps3freak18]

This is going to be a strange generation. It looks as if all the big companies are focusing on different areas based on what we know and "reliable" rumors. This definitely look like it will be a one of a kind console war. I like what I hear from Sony. The quote Rad posted pretty much sums up my satisfaction with how Sony is going about this gen. Gamer first!

[mickice]

I wonder how Kaz feels about being imortalised in gif.

[Harr Binger]

If microsoft are be pushing gnna the kinect then I think this round willl go to sony cos the kinect is just a gimmick imo

[mickice]

Even if they focus on the core gamer, I don't expected their system to be built for live streaming and such for every title.

[RyanGT]

As I've explained a million times I only have a PS3 browser and I'm not able to copy and paste with it. If one extra mouse click is too much effort for you then just ignore my threads and dont click on them. Not a big deal. lol

You should post that in your sig just so you don't have to keep explaining it

[Ghost-Rhayne]

You should post that in your sig just so you don't have to keep explaining it

Haha was just about to say that.

Rad, you can always PM me a link to your threads and I'll edit the article into your OP. I got you covered mon ami.

[claud3]

well SONY has years on MS in terms of console wars... So i feel they will have advance knowledge of the console wars more than MS..

[radgamer420]

Haha was just about to say that. Rad, you can always PM me a link to your threads and I'll edit the article into your OP. I got you covered mon ami.

Thanks Ghost I'll do that. I appreciate it bro. And thanks Ryan thats a good idea.