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  1. #1
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    Arrow Has Sony Failed to Maximize the PlayStation Brand?

    In 1995, Sony (NYSE: SNE ) gave birth to a brand that became one of the strongest and most resilient around the world - PlayStation.Not since the creation of the Walkman had Sony produced a machine that held so much power and fostered so much fan loyalty. The PlayStation 4 event, which was streamed live on February 20 to more than eight million people , achieved higher ratings than many TV shows.

    In fact, it was watched by more people than NBC's entire Thursday night lineup .
    More than 26 million people watched the debut PlayStation 4 trailer on YouTube last month, making it the most watched ad on the website. The trailer proved to be more popular than an ad from Samsung Mobile USA, which was viewed 21 million times.

    More than 600,000 people have signed up for GameStop's (NYSE: GME ) "First To Know" list, which provides subscribers with info on when they can pre-order PlayStation 4 hardware, games and accessories.

    Fizziology, a social media research firm that has a remarkable track record in predicting box office success, expects PlayStation 4 to be very popular this holiday season.

    All of this points to a couple of things. First, it reinforces the strength of the PlayStation brand. Any doubt that investors may have had was washed away the moment Sony unveiled the new console.

    Second, it shows that consumers are confident in Sony's ability to deliver a desirable game machine after only a few games were introduced.
    Despite this achievement, PlayStation's success seems to be limited to game consoles and the company's first handheld, PlayStation Portable.

    PS Vita, the company's second handheld, struggled at retail last year. The unit recently experienced renewed interest and rising sales in Japan after the price was cut in that nation, but the device still has a long way to go before it can match sales of the PSP, which topped 76 million .

    The same cannot be said for PSPGo, the weird alternative to the original PSP. Instead of adding new features to the mix, PSPGo discarded the UMD (Universal Media Disc) slot. Sony also modified the form factor, creating a slide-out gamepad that resembled the slide-out keyboards of old smartphones.

    Consumers were not enthused by this device, which quickly disappeared from the market and is frequently referred to as a complete flop .
    After releasing the PSPGo, Sony was inspired to develop an Android phone with a similar design. While the device was promising, it flopped as well.

    Sony has been reluctant to release sales data for its first motion controller, PS Move, but the company's UK managing director implied that sales could have been better.
    In March 2012, IGN reported that Sony had shipped (not sold) a total of 10.5 million units. Sony has not provided any further updates regarding how the controller is performing.

    Ten million might sound like a lot, but it is less than half of the 24 million Kinect units sold by Microsoft (NASDAQ: MSFT ).
    PocketStation, an unusual memory card peripheral that featured a tiny screen, seemed to be a hit after selling a few million units in Japan. Sony had contemplated a worldwide release but decided to discontinue the device instead.
    All of these were lost opportunities to further the PlayStation brand. While Amazon

    (NASDAQ: AMZN ) has successfully evolved the Kindle beyond its e-reader roots, and while Apple (NASDAQ: AAPL ) has taken its iDevice concept beyond Macs and MP3 players, Sony has been unable to take the PlayStation brand to another level.

    The new console will do very well at retail. It might even break a few sales records. Unless something changes, however, that may be as far as the brand goes.


    Read more: http://www.nasdaq.com/article/has-so...#ixzz2OWuOJEGC
    http://www.nasdaq.com/article/has-so...1#.UU6KOI4rx7E

    I do not know what to say, Either yes or no
    Last edited by claud3; 03-25-2013 at 00:22.
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  2. #2
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    They have. The Playstation is a series of sustaining products rather than a disruptive one's today. That opens you up to being disrupted which has happened with regards to smartphones and tablets.
    Other opinions are available.

  3. #3
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    Sony is as fallible as anyone else. They make mistakes and in other cases it's a good product that the public just isn't feeling. I'm just glad the PockeyStation never came to the states. I would have ZERO interest in it.

    Sony lost a lot of fans to other platforms including mobile devices. I think Sony will improve things with the PS4, but I can't see any chance of Sony returning to it's overwhelming domination of the past. Those days are over.

    As for why so many viewers of the PS4 reveal? Easy.... far more people are on the internet then when the PS3 was revealed. Plus there was a lot of interest over what Sony would come up with for a console after losing so much market share with the PS3.

  4. #4
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    With the PS3 yes, With the PS4 no. They actually raised more awareness around the PS4 with that PS4 semi reveal. More developers are jumping on the PS4 wagon compared to the PS3. The only people that are negative here are the ones that can't stomach the fact that Sony actually came out with a good product and didn't fall under the high tech greedy spell like they did with the PS3. This is why more people are still interested in the PS4 even after the event took place.

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  6. #5
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    Quote Originally Posted by Bigdoggy View Post
    With the PS3 yes, With the PS4 no. They actually raised more awareness around the PS4 with that PS4 semi reveal. More developers are jumping on the PS4 wagon compared to the PS3. The only people that are negative here are the ones that can't stomach the fact that Sony actually came out with a good product and didn't fall under the high tech greedy spell like they did with the PS3. This is why more people are still interested in the PS4 even after the event took place.
    You are right about it and I agree.


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  7. #6
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    Quote Originally Posted by Bigdoggy View Post
    With the PS3 yes, With the PS4 no. They actually raised more awareness around the PS4 with that PS4 semi reveal. More developers are jumping on the PS4 wagon compared to the PS3. The only people that are negative here are the ones that can't stomach the fact that Sony actually came out with a good product and didn't fall under the high tech greedy spell like they did with the PS3. This is why more people are still interested in the PS4 even after the event took place.
    I don't recall anybody in here being negative nor saying Sony didn't make a great product. I only said they will never be in their past market share position (PS1/PS2 era) ever again.... which is the most likely outcome. If you have a problem with that then maybe you can't stomach the fact of anybody not 100% praising Sony. They have made many mistakes over the years and will most likely make a few more before it's all said and done.

  8. #7
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    They need to sell more PlayStation branded merchandise.

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