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  1. #1
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    Women are the new core,' says Microsoft narrative designer.

    Speaking as part of a presentation at GDC 2013 (written up by GamesIndustry and Polygon), Tom Abernathy--who has worked on Halo: Reach, The Saboteur, and Destroy All Humans--said the games industry hasn't kept up with today's social culture and that the market for video games is changing at a pace that developers and publishers aren't keeping up with.

    "Our audience is leaving us behind," Abernathy said. "The world is changing, it has already changed, and we have not been doing a very good job of keeping up with it."
    Abernathy pointed to various studies that show the diverse makeup of modern gamers, including research by the Entertainment Software Association and casual game developer PopCap which states that adult women now make up 30 per cent of US gamers.
    "Women are not a small special market on the fringe of the core," Abernathy said. "Women are the new core."
    http://uk.gamespot.com/news/women-ar...signer-6406037

  2. #2
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    He is right, my aunt plays plants vs zombies of Popcap, but she found a way to for free somehow. Does he count her too , I wonder
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  3. #3
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    ..I'd really like to see some studies or statistics for this. I find this super hard to believe. Maybe, they make up the majority of casuals (farmville, etc) but the 'core'?
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    Yep. *****es are the new core...however, male core gamers will always destroy female gamers...its science. Stay classy.........*****es.

    Sent from my Nexus 7 using Tapatalk HD

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    And you wonder why they have pushed it ahead a month...

    On topic:

    Is not everyone a core of MS gaming experiennce


  6. #6
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    Quote Originally Posted by claud3 View Post
    And you wonder why they have pushed it ahead a month...

    On topic:

    Is not everyone a core of MS gaming experiennce
    Depends what your gaming experience is...new-core, casual-core, hard-core, psn+core...

    Sent from my Nexus 7 using Tapatalk HD

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    Well, they should have had this at the start of the life of the XBOX360... I mean it took them this long to tickle the ASS of ladies

    Come on


  8. #8
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    Quote Originally Posted by claud3 View Post
    Well, they should have had this at the start of the life of the XBOX360... I mean it took them this long to tickle the ASS of ladies

    Come on
    Tickling was ten years ago..we are on fingering now...fingering the lovehole of gaming females everywhere.

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  9. #9
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    he needs to define "core" before making any statement... I think he is just making **** up




  10. #10
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    Yeah, im sure the majority of women are going to spend 40 on a game for themselves!


    Quote Originally Posted by F34R View Post
    Ok... I was wrong. Happy?

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    Seeing where they take the 720 is going to be interesting.




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    The 720 to a pole dancing club for ideas on female core gamers


  13. #13
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    Females are "casuals". I can count on one hand how many girls I know play non-casual games, yet pretty much every single one I know plays on facebook (Thats about as casual as one could get)

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  14. #14
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    The people in the female battlefield 4 thread are going to love this!

  15. #15
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    Quote Originally Posted by claud3 View Post
    The 720 to a pole dancing club for ideas on female core gamers
    This please

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    Abernathy also said that more diverse games would be good for the business of the games industry, because more diversity would bring in a wider audience and therefore generate more money.
    This is funny coming from MS




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    Well the core women gamers did increase significantly on Xbox Live with games like Ghost Recon, COD and Battlefield compared to the first Xbox. It used to be a sausage-fest back in those days. There are more then a few gals on Xbox Live schooling the boys. I've been schooled a few times myself. Some of them I added to my friends list and clans.
    Last edited by GreatSpaceKoaster; 03-30-2013 at 04:52.

  18. #18
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    Quote Originally Posted by Nitey View Post
    This please
    lol, well i would like to give the idea a run

    On topic:

    don't need to be a genius to know you need to cover all the bases
    Last edited by claud3; 03-30-2013 at 01:07.


  19. #19
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    These kind of statements make me think MS has really lost touch.

  20. #20
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    This is embarrassing. :/
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    It's a joke and not a funny one


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    The guy is a narrative writer. Let me say that again.....A NARRATIVE WRITER! And you guys are painting Microsoft with this brush when it's the opinion of a lowly narrative writer for their studios? It was HIS opinion and didn't even come close to saying it represented Microsoft's opinion or the 720's game plan and direction.

    This just in.... a janitor at Sony HQ says they need to get monkeys involved in gaming. Sony is so out of touch!

  23. Likes mynd wishes they had posted this first.
  24. #23
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    Quote Originally Posted by GreatSpaceKoaster View Post
    The guy is a narrative writer. Let me say that again.....A NARRATIVE WRITER!
    THIS.

    The guys is talking about how games are all macho male characters. And that we need more female characters in games.

    PMSL, at everyone jumping on the demographics issue.


    Oh please.......
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  25. #24
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    Quote Originally Posted by GreatSpaceKoaster View Post
    This just in.... a janitor at Sony HQ says they need to get monkeys involved in gaming. Sony is so out of touch!
    They are?
    "The biggest adversary in our life is ourselves. We are what we are, in a sense, because of the dominating thoughts we allow to gather in our head. All concepts of self-improvement, all actions and paths we take, relate solely to our abstract image of ourselves. Life is limited only by how we really see ourselves and feel about our being. A great deal of pure self-knowledge and inner understanding allows us to lay an all-important foundation for the structure of our life from which we can perceive and take the right avenues.

  26. #25
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    Core of what?


    Giggity

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