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  1. #1
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    Sony looks to attract female and casual demographics with PS4

    You think you’re tired of seeing ladies with Xbox controllers. How do you think Sony feels?

    Sony Group CEO Andrew House shared the company’s desire to allure more than just gamers with the PlayStation 4. He told Sun City:
    I think the key is to have people — and increasingly women — with different sensibilities creating different games. It is not all about shoot ’em up games.
    He added more to the mix:
    The key is getting games developers — who are going to make the next Angry Birds — excited about the PS4. And they are.
    If you look at the PS4′s confirmed launch library there is a heavy dose of titles that would appeal to the young male crowd; games such as Killzone: Shadow Fall, Deep Down and a console port of Diablo III. Then there’s The Witness and Knack. That’s really not enough to attract a sizable casual audience, especially if the console is going to be in the neighborhood of $399 to $499.
    Lately, Sony has been hitting its stride with indie games, particularly with the Vita. Indie developers are finding out that Sony makes the publishing process favorable. This in-turn has broadened the appeal of PlayStation products in the past couple years. These games offer quick entertainment and a low price point that make the buying decision an easier process for those who might not play games all the time. Considering this has benefited Sony and customers alike, it’s hard to imagine a scenario where it doesn’t carry into the PS4.
    Rumors make it appear that Microsoft will be going heavy on the casual-appeal next-gen, so if Sony wants to play the numbers game it’s going to have to continue to take strides to broaden its appeal. E3 is right around the corner and we all know the PS4 won’t only have a dozen or so games. There’s a lot left to reveal, and a lot of ladies to be converted to the PlayStation family. Sony, don’t let us down.
    http://www.playstationlifestyle.net/...hics-with-ps4/
    Last edited by Ghost; 04-04-2013 at 10:55.

  2. #2
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    Sony have often been at the forefront of attracting female gamers.

    For a lot of casuals or non gaming women, the control pad looks intimidating and complex. Singstar and that dancing game etc. All came out over 10 years ago, and could be played without traditional controllers.
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    Nothing wrong with that. The female demographic is pretty much an untapped market for consoles. Games are really male-oriented, this time we might have even more deep and meaningful games, and new genres.

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    Quote Originally Posted by Naxi View Post
    Nothing wrong with that. The female demographic is pretty much an untapped market for consoles. Games are really male-oriented, this time we might have even more deep and meaningful games, and new genres.
    indeed. i hate those $#@!ty internet gamble ads that come on TV aimed at women. having women who play proper games can only be a good thing; different perspective and all.
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    So they are simply late in aiming it at women. Just like MS

    why?
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    I don't mind if they release 10 or 100 games for women/casuals as long as they keep supporting me with my type of games.
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  7. #7
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    Indeed a smart thing to change their focus to casual gamers as well as women. Market penetration is a priority here for more revenue. Bundle in cameras for motion control and voice recognition, bundle six axis motion, tablet like touch screen on the controller. The are prime and ready for the new wave of casuals now too.

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    Quote Originally Posted by Shingo View Post
    I don't mind if they release 10 or 100 games for women/casuals as long as they keep supporting me with my type of games.
    Yep thats how I look at it.

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    Keep the hardcore top priority then i have no problem. Otherwise might have a bone to pick with Sony. Don't think this will wind up being a problem though.




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    Nice to know, as long as hardcore and more games are their top priorities. However, Sony's always been aiming for the casuals as well. Singstar, Eyetoy and many other things by them in the past have been made towards that market.
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    Quote Originally Posted by Soldier 95B View Post
    Indeed a smart thing to change their focus to casual gamers as well as women. Market penetration is a priority here for more revenue. Bundle in cameras for motion control and voice recognition, bundle six axis motion, tablet like touch screen on the controller. The are prime and ready for the new wave of casuals now too.
    Damn right! Penetrating women needs to be a priority. There is a market there and we should be tapping that ass.

  12. #12
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    Quote Originally Posted by Lefein View Post
    Damn right! Penetrating women needs to be a priority. There is a market there and we should be tapping that ass.
    I'll volunteer as a beta tester.

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    Quote Originally Posted by radgamer420 View Post
    I'll volunteer as a beta tester.

    I'll take the final product sometimes the beta can be rough.




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    Quote Originally Posted by Naxi View Post
    The female demographic is pretty much an untapped market...

  15. Likes Itachi , Naxi likes this post
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    The PS4 will get all the hunnies!

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    Quote Originally Posted by claud3 View Post
    So they are simply late in aiming it at women. Just like MS

    why?
    Because if they cum prematurely and unprepared, they'll be lucky to get a second chance.

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    Quote Originally Posted by ps3freak18 View Post
    I'll take the final product sometimes the beta can be rough.
    Not if you break them in right.

  19. #18
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    Quote Originally Posted by radgamer420 View Post
    Not if you break them in right.
    Touche. Lol




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    Quote Originally Posted by ps3freak18 View Post
    I'll take the final product sometimes the beta can be rough.
    Hell no! I'd wanna be the alpha tester! I wanna hit that $#@! first! No sloppy seconds or throwaway thirds!


    Anyways..... so they want everybody to play their console. Sounds familiar don't it?

  21. #20
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    You're just figuring it out now that producing more than shooting games is a good idea in order to attract more customers and make more money? Lol

    I think its incredibly sexist to say that games are male oriented. I know several girls who play COD and Skyrim and turn their nose up to games like Angry Birds.

    Congratulations! You've figured out that broadening your base of games will net you more cash, bravo!

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  22. #21
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    Quote Originally Posted by podsaurus View Post
    I think its incredibly sexist to say that games are male oriented. I know several girls who play COD and Skyrim and turn their nose up to games like Angry Birds.
    i knew few girls who can easily bite my ass in Quake 2 or any other fps game

  23. #22
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    Quote Originally Posted by podsaurus View Post
    I think its incredibly sexist to say that games are male oriented. I know several girls who play COD and Skyrim and turn their nose up to games like Angry Birds.
    That's the target audience, it doesn't mean at all that women can't enjoy them. Men can enjoy romantic novels or comedies as well.

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  24. #23
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    Quote Originally Posted by GreatSpaceKoaster View Post
    Hell no! I'd wanna be the alpha tester! I wanna hit that $#@! first! No sloppy seconds or throwaway thirds!


    Anyways..... so they want everybody to play their console. Sounds familiar don't it?
    It does sound familiar except I'm not afraid that Sony would make changes to the hardware in order to attain that market, they're doing it secondarily.

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    Quote Originally Posted by Sufi View Post
    It does sound familiar except I'm not afraid that Sony would make changes to the hardware in order to attain that market, they're doing it secondarily.
    Nobody was afraid Sony would take BC out of the PS3 since they never took it out of the PS2...... but it happened.

    Nobody thought Sony would allow blocking of used games, but it appears they will allow 3rd parties the option.

    Nobody originally thought Sony would be willing to sacrifice their console market share to push the adoption a new disc format...... but it happened.


    As far as Microsoft is concerned, it's speculation at this point. If I see mostly Kinect games instead of core games at E3....THEN I might start having concerns. Until then....

  26. #25
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    Quote Originally Posted by Lefein View Post
    Damn right! Penetrating women needs to be a priority. There is a market there and we should be tapping that ass.
    Is it wrong to be turned on by this post?

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