Gaf thread jackThe following is a post from Yusuf Mehdi, Corporate Vice President of Marketing, Strategy and Business for the Interactive Entertainment Business at Microsoft.
Today, Microsoft and Ericsson announced a definitive agreement for Ericsson to acquire Mediaroom, the number one IPTV platform deployed by TV operators around the world. This acquisition is mutually beneficial and strategically aligned for both parties. Ericsson will continue to invest in the growth and success of Mediaroom to the benefit of customers, employees, and the industry. It allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox.
We are proud of the world-class engineering and business achievements within Mediaroom. They have a rich history of driving innovation in IPTV. As early pioneers, they built the infrastructure to stream video on limited bandwidth, and today they enable multiscreen entertainment experiences for pay TV subscribers. Mediaroom has contributed to the evolution of TV and powers 22 million set-top boxes today in 11 million subscriber households.
With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want – whether on a console, phone, PC or tablet. And with 76 million Xbox 360 consoles around the world with 46 million Xbox LIVE members, it is a mission that gets us out of bed in the morning.
It is not a mission that we can achieve alone. We want to partner with the industry to deliver the next wave of innovation in games and consumer entertainment. We will partner with content creators, studios, labels, networks, content aggregators, operators and distributors to make this happen. We believe the future of home entertainment is one where TV becomes more simple, tailored and intelligent. We believe the best is yet to come for this industry.
Our vision and energy for the future of entertainment is more focused than ever. Stay tuned.
More fuel to certain rumors...
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Microsoft sells Mediaroom, Xbox to be their TV strategy going forward
Sub-stance1 likes this post
Sounds cool. I wanna see how this thing turns out. All entertainment in one device.
Sounds like they need to change the brand name from Xbox to Cable Box. lol
I wish they would go ahead and reveal the 720. I guess they are waiting for some of these deals to fall into place.
Looks like this will be going into their rumored cloud service.
2 SKU's confirmed Xbox 720 and Xbox Lite."We don't provide the 'easy to program for' console that (developers) want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is, what do you do for the rest of the nine-and-a-half years?"
--Kaz Hirai, CEO, Sony Computer Entertainment
04-09-2013 #9Soldier 95BGuest
Great news indeed. The all in one gaming/media machine keeps getting better.
Couldn't this just mean that they will just have a TV service on the console? As long as it's likely software-based, don't see it affecting gaming.
I definitely think we need hard evidence before assuming anything. For all we know, it might be the push they were trying to make with the 360 already...which is to put more programs on it.
As for always-online, that may be something different.
So basically a subscription within a subscription. hahaha no thanks.
04-11-2013 #16Soldier 95BGuest
Omar likes this post
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