Trust me, we understand it's a choice. No one is saying it isn't one. We're saying it does not add value to the service. By admission from everyone who seems to be OK with it proves that much (they didn't sign up for gold to access Netflix.) It's just an artificial bullet point.
Microsoft would benefit more by removing the XBL paywall and increasing the value of their console. People aren't signing up for XBL because of Netflix, Amazon Instant video etc. That's the point.
I agree 100% that I don't believe it adds value being it is behind a paywall. I think it would add value to the system if Gold wasn't required for it.