Latest PSU headlines:

Results 1 to 11 of 11
  1. #1
    Extreme Poster
    mistercrow's Avatar
    Join Date
    Nov 2007
    Location
    Texas
    PSN ID
    mistercrow
    Posts
    25,535
    Rep Power
    165
    Points
    169,417 (0 Banked)
    Achievements IT'S OVER 9000!

    "Proper cause to celebrate": Sony rediscovers its disruptive roots with PS4


  2. #2
    Dedicated Member
    Demi_God's Avatar
    Join Date
    Jul 2013
    Location
    Icy hot of the north
    PSN ID
    Kamikaze_Krunch
    Posts
    1,426
    Rep Power
    16
    Points
    7,913 (0 Banked)
    Items User name style
    Sony is ushering in a new, disruptive strategy with PlayStation 4. VG247′s Dave Cook speaks with Sony UK’s Fergal Gara regarding how the firm is re-igniting its past to shake up the industry at large.

    When PSone initially came out of the gate it did so in a hell-fire of dark, obscure marketing campaigns and purposely warped messages. To cite one example, the original Crash Bandicoot TV spots featured more live-action footage of a fat man in a tiki mask trashing a supermarket than actual gameplay. Sony was a risk taker back then, like a petulant upstart hawking flem into the eye of the established order and calling for anarchy in the ranks.

    With PlayStation 4, that old feeling is back at Sony, and while the company’s image has become more palatable in recent years, it has taken a number of big bets that could create significant ripples in the industry at large. Combined with a strong family of triple-a studios, an aggressive investment in the indie market, the continual push of PS Vita, the incredible clout of PS4, the acquisition of Gaikai and more, and you have a company that wants you sit up and pay attention.

    Today, in the deafening and shockingly under-soundproofed press rooms of Eurogamer Expo’s grand hall, I spoke with Sony’s UK VP and MD Fergal Gara to talk about the company’s strategy moving forward, and how it looks to rekindle its love of disruption.

    VG247: Sony has delivered a clear, frank PS4 message from day one, while we’ve seen Microsoft twist in the wind a little. What’s your view on that?

    Fergal Gara: It’s not my place to comment on what the competition are doing, but what I am delighted about is that we planned the message, we planned an approach and we stick to that approach. The reaction of gamers out there – which is most evident with their delight and pre-ordering of the machine – has shown that we’ve got a good relationship with customers.

    VG247: PS4′s tech is impressive, and we’ve seen Microsoft announce the increase of Xbox One’s clock speed. What’s your view on this? How future-proofed is the PS4 for one?

    Gara: Probably the biggest barometer I would pick out for where the tech is, is the feedback from publishers – both in-house and out-of-house – because they tell us it’s a dream to develop for. They tell us the way it’s configured, the architecture, it means they’re not hitting that glass ceiling hardly at all. Where as, if you look at the experiences coming out there on PlayStation 3 later this year – I can pick out Beyond or Gran Turismo 6 – they’re really pushing the envelope of what PS3 can do.

    It is possible to create that level of experience on PS4 far more easily, so I guess the shackles are off for them. How far can they push it and when do they hit their glass ceiling? I’m not really the best person to ask, but they certainly to feel hugely liberated and inspired right now.

    That’s good to hear, as we heard a Nvidia exec yesterday stating that their PC tech – now – is more powerful than what PS4 or Xbox One can offer gamers. But, do you feel this new wave of PC tech will detract from next-gen consoles as the capabilities increase rapidly?

    It doesn’t look like a concern at the moment. You always have to keep your eyes open to see where potential threats might come from. The only thing we know for sure is that the initial demand, and the initial weeks and months of PlayStation 4 is almost guaranteed to be exceptionally strong. That’s based on pre-order numbers that we’re delighted with. They’re the best we’ve ever seen, so that gives us huge confidence.

    Let’s not forget that PlayStation 4 is a dedicated, specialist device that has become architecturally involved with the PC environment, but it’s configured in a way to deliver a rich experience above all others. It’s designed to deliver gameplay at the best possible level, which wasn’t compromised in terms of the decisions we’ve made.

    The current cycle is still going, but given the speed at which PC tech is improving, do you see the next cycle being shorter?

    People forget that the cycle before that is still going. We’re still selling PS2s now. We only stopped manufacturing them earlier this year, so Sony is adept at overlapping life-cycles. It shows a different regional profile, the fact that we’re a global brand means that the tail is longer in certain markets and the uptake is slower in certain markets. Then there are emergent markets. But that’s the great benefit of having a portfolio in places where – as one device gets cheaper and cheaper – it becomes more and more accessible to more different markets.

    I think there’s a good question in there, which is, “How long is this next cycle?” But we go into it thinking it’s at least several years. What will the world look like in five to seven years time? It will undoubtedly have evolved even further. There’s innovations already in there like the double screen experience, and remote play on PS Vita, or whether it will be running apps and that is developing quite nicely.

    But I’d also say that the Gaikai acquisition is taking cloud gaming to more devices over time. So how does that look in five to seven years? I think it will be really, really interesting. Playstation 4 has taken time to develop as it represents the top tier of the PlayStation experience, and it is liberating in many ways over a range of devices, so that’s really exciting.

    The PlayStation brand does seem to be more accessible now, as you said, because of multiple platforms that support it. It’s also more accessible to indies now, and you have done a lot to ensure you snap up the talent.

    And that will be developed right away. That is live from day one, and it’s not some time in the future. You’ll see several games available on day one, and many, many more in the months to follow. So that’s a sincere move that’s been made and planned over a considerable time, and we’re really delighted by it.

    This is what I wanted to ask basically, because we saw Microsoft stating that its ID@Xbox program won’t see indie games launch until 2014 now. What’s your view on differentiating between triple-a and indie games in this manner? Is this positive discrimination needed at all?

    Well yeah, and let’s not forget we’re incredibly proud of our network of studios like Naughty Dog and Polyphony, Guerrilla. It’s just three examples of amazing output this year. Sometimes the most creative and innovative experiences aren’t just about big budgets and triple-a developers.

    They are about a great idea executed in a new and interesting way, and indies can be brilliant at that. I’d also say that another observation of how the market has evolved in recent years is, we’ve seen a trend towards bigger and bigger titles and a really open middle ground, with – unfortunately – a lot of middle ground publishers falling out of the market. But we see the indie market as the new middle ground.

    They can develop quickly, easily and economically in a much more entrepreneurial style, and I think what we’ll see is a new middle ground again with great games and experiences. Some of them will be at low price-points, some of them at medium-to-high price-points, but all of them relatively easy to develop. I’ll give you a good example; the interaction of the DualShock 4 and the PlayStation camera. We’re bringing out a really interesting experience called Playroom.

    That’s as much a tech demo as it is a great interactive experience. You can see that going on in different directions in regards to the gameplay. It wouldn’t surprise me if it was an indie developer that produced a killer application from that technology.

    Would Sony, then, be prepared to use such tech or ideas across the Sony family of in-house studios, and of course enlist new indies into that group?

    Yeah, we aim to be a broad church. We have been a broad church for all of our existence really, and we’re setting ourselves up to be that again.

    Am I right in saying that these indie developers will help fill the gaps between the big ‘blockbuster’ games? Because it seems to me that these big titles are now so expensive that there’s simply can’t be as many of them in a year as we’ve seen in the past.

    You don’t want it to be too heavy either. Every Christmas is just the next big franchise, the next big iteration of a big franchise. At some stage yeah, games are going to get very tired of that, and even if they become just more shiny, more sparkly because it’s a next-gen console, I don’t think that alone is enough. So it’s interesting to see the next set of triple-a franchises coming through and two of the rising ones are Watch Dogs and Destiny, and we’re working really closely with them. That’s good but it isn’t – on its own – enough.

    You mentioned Gaikai earlier and I interviewed Dave Perry a few times before Sony bought the company, and even then it sounded like genuinely exciting, disruptive tech. Shuhei Yoshida said recently that the European launch is being held back by broadband concerns in the region. Can you share any more on that issue?

    With anything new you have to pick a place to start, and the US was a more obvious place to start with using Gaikai technology, due to the more consistently high-performance broadband you see in the US. There are areas in broader Europe where broadband is excellent, and in the UK, but there are parts of Europe where it’s more patchy. So it’s simply a starting place. We see it as an exciting source of development that will grow and evolve over time, and we’re excited that this stuff is happening.


    What is the nature of Gaikai on PS4? Is it like Spotify where I can pay a monthly fee and access the classic PlayStation back catalogue?

    We haven’t decided. It’s early days.

    Not to worry. We saw this week that Valve announced SteamOS and a line of branded hardware. Sony has dealt with the company before, so I wondered if perhaps you had spoken with them about bringing the tech to PS4 at some point.

    Not personally, I don’t know if there’s a conversation going on about it.

    What do you think of it personally?

    I haven’t studied it I’m afraid.

    In some ways Sony and Valve share similar traits in your desire to roll out the brand over multiple devices that work together, like PS Vita cross-play, remote play and mobile. Some people still say Vita lacks a killer app, but it’s not exactly content-poor.

    Some people have been critical of PS Vita, and if it wasn’t for the fact that lots of gamers really, really enjoy it, and the feedback has been very good on the device, maybe we’ve been a little less confident. But of course there have been concerns that we’ve progressed from. Chief concerns were the cost of the system and the cost of games. The cost of the machine; it’s now selling in the UK at 50-70 less than it was a year ago, and it’s growing year-on-year. We’re really pleased. It’s been hard work, but we’ve got there.

    Secondly, the price of games; you know,first-party games are now coming out at a lower price than they were a year ago. But not only that, we’ve got the Mega Packs, which is up to ten of games and a memory card included in the price of the console for free. And then of course PlayStation Plus offers an instant game collection across three platforms now, well, as off November 29 when you will get games for PlayStation Vita, PlayStation 3 and PlayStation 4.

    The potential killer app might well be the remote play with PlayStation 4. For example, Watch Dogs is playable on PS Vita over wi-fi and that is very, very exciting. To say we should write-off PS Vita … absolutely not. We’re hitting the numbers we want to hit today. We’re pleased, it’s very ambitious going into the big season.

    In general then, what’s your view on Sony’s readiness as you build towards the PS4′s UK launch?

    The demand is absolutely there, and there’s lots of finishing touches to the launch plan, but right now, a lot of what we’re doing is a bit of returning to what made PlayStation great originally. It’s about revisiting those key moments in our history and trying to reignite some of those. You can expect to see a non-corporate strategy from us, for want of a better word. I don’t want to reveal everything now, but it’ll be proper cause to celebrate, and to celebrate our history. We’ve been going 20 years, six consoles, and we’re really pleased about it.

    yea, this is all sounding really good. I can't wait to get my hands on this consoles. It's going to be gaming heaven for console gamers out there. I just can't wait to open the box up and smell the newness. heh
    Last edited by Demi_God; 09-26-2013 at 19:48.

  3. Likes mistercrow likes this post
  4. #3
    Newbie

    Join Date
    Mar 2013
    PSN ID
    ckarlic
    Posts
    35
    Rep Power
    0
    Points
    656 (0 Banked)
    Quote Originally Posted by Demi_God View Post
    I just can't wait to open the box up and smell the newness. heh
    Indeed my friend..Nothing like the "new" console smell

  5. #4
    Dedicated Member
    rene2kx's Avatar
    Join Date
    Jan 2011
    Posts
    1,009
    Rep Power
    28
    Points
    12,761 (0 Banked)
    This console will start to look dated in about three years with the pace technology is advancing today. I would've liked more raw power under the hood and i also wouldn't have minded paying an extra 100 bucks for it.

  6. #5
    Administrator
    Ghost's Avatar
    Join Date
    Aug 2009
    PSN ID
    rokushakubo
    Posts
    12,722
    Rep Power
    131
    Points
    6,416,710 (100,956 Banked)
    Achievements IT'S OVER 9000!
    Awards PSU+ Patriot
    The PS3 is dated tech but if it can still produce the likes of TLOU and Beyond then I'm not too worried about PS4 looking dated in a few years. I dare say Sony has done its share of future proofing with the console.

  7. #6
    Dedicated Member
    rene2kx's Avatar
    Join Date
    Jan 2011
    Posts
    1,009
    Rep Power
    28
    Points
    12,761 (0 Banked)
    Quote Originally Posted by Ghost View Post
    The PS3 is dated tech but if it can still produce the likes of TLOU and Beyond then I'm not too worried about PS4 looking dated in a few years. I dare say Sony has done its share of future proofing with the console.
    Yes but the ps3 was more complicated architecture and it took all the more long for developers to hit that 'glass ceiling'. With ps4, i dare say that ceiling will be hit much earlier. The exec above was asked how future proof the ps4 was but he dodged the question. I think we'll see a shorter cycle next gen with the ps4 and xbox , with the rapid advancements pc tech is making.

  8. #7
    Superior Member

    Join Date
    Dec 2005
    PSN ID
    XSpike
    Posts
    904
    Rep Power
    66
    Points
    3,444 (0 Banked)
    Every Christmas is just the next big franchise, the next big iteration of a big franchise. At some stage yeah, games are going to get very tired of that, and even if they become just more shiny, more sparkly because it’s a next-gen console, I don’t think that alone is enough.
    I'd like to see a like like kz go online only game, with say 64players and be kinda like BF (vehicles, bigger maps, multiple objectives but still WarZone & totally Killzone everything) So like a slight mix of MAG(like the multiple squads & objectives)BF (player count, the map size, vehicles but KZ) but have the same old KZ that we expect

    Would so prefer that over Shadow Fall
    Bow down before Drippy - Lord High Lord of the Fairies

  9. #8
    Veteran
    daLa's Avatar
    Join Date
    May 2006
    Age
    24
    Posts
    4,543
    Rep Power
    73
    Points
    55,162 (0 Banked)
    Quote Originally Posted by Ghost View Post
    The PS3 is dated tech but if it can still produce the likes of TLOU and Beyond then I'm not too worried about PS4 looking dated in a few years. I dare say Sony has done its share of future proofing with the console.
    Amen to that.


  10. #9
    Newbie
    Kevlor's Avatar
    Join Date
    Sep 2013
    Location
    Okanagan BC
    Posts
    40
    Rep Power
    0
    Points
    841 (0 Banked)
    With a limited number of titles the first year the indie games on Ps+ are playing a large part in my decision to be an early adopter. But with Ps4 architecture so much closer to PC, wont there be a lot of mid size developers from that platform doing simple ports over the Ps4?

  11. #10
    Superior Member
    MartyRules's Avatar
    Join Date
    Jul 2011
    Location
    El Paso, TX
    PSN ID
    KillingSpree0
    Posts
    797
    Rep Power
    26
    Points
    84,666 (0 Banked)
    Quote Originally Posted by rene2kx View Post
    This console will start to look dated in about three years with the pace technology is advancing today. I would've liked more raw power under the hood and i also wouldn't have minded paying an extra 100 bucks for it.
    It's the games not the tech

    Anime-Planet.com - anime | manga | reviews

  12. #11
    Ultimate Veteran
    Lefein's Avatar
    Join Date
    Jun 2005
    Age
    33
    Posts
    22,962
    Rep Power
    192
    Points
    105,212 (0 Banked)
    Achievements IT'S OVER 9000!
    I'm calling it. Five to six years before we start to see PS5.

    PS3 will undergo one more revision before dipping below $200.

    PS Vita will undergo three more revisions and won't be replaced until a year before PS5.

    I will get married to a model.
    Last edited by Lefein; 09-27-2013 at 09:42.

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts

PSU

Playstation Universe

Reproduction in whole or in part in any form or medium without express written permission of Abstract Holdings International Ltd. prohibited.
Use of this site is governed by our Terms of Use and Privacy Policy.

vBCredits II Deluxe v2.1.0 (Pro) - vBulletin Mods & Addons Copyright © 2010-2014 DragonByte Technologies Ltd.