Microsoft is kicking off its Xbox One advertising in a big way today. The software giant may have struggled with messaging and confusing policy reversals at its unveiling earlier this year, but itís wasting no time trying to correct the vision for its next-generation console. In a new advertisement, Microsoft has recruited Spock, supercars, and even zombies to push its Xbox One vision.
The 90-second spot debuts online today and similar TV campaigns will kick off in the US on Sunday ahead of the Xbox One release on November 22nd. Although Microsoft took the opportunity to launch its first Xbox One commercial to NFL fans last month, this latest ad is focused on the combined gaming and entertainment features of the console. With giant mecha robots blasting through office windows, English footballer Steven Gerrard, and a Roman army parading through streets, itís certainly an entertaining look at Microsoftís array of games and entertainment for the Xbox One.
Microsoft calls it an invitation for an all-in-one console, one that will battle against Sonyís appeal to gamers. Although Microsoft has used the "jump in" tagline for Xbox 360 ads, the Xbox One is focused on "jump ahead." It's still going to be a battle for both Sony and Microsoft to convince gamers to jump to either next-generation console initially. Either way, with around a month to go and millions of dollars at stake, the console wars are truly about to begin.
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Xbox One launch ad nails Microsoft's next-gen vision...
I see the One being an absolutely HUGE hit with the CoD & Madden crowd. Adults that buy these 2 games every year and play online most of the time. They may buy 1 or 2 other games but their gaming diet consists mainly of these 2 games. Adults that have kids who will take advantage of Kinect. They will take full advantage of the snap and fantasy football features.
These will be people with active social loves who don't frequent internet forums and argue about which console is better. They will be comfortable with their purchase because it runs CoD and Madden with ease. The One WILL sell a lot, just not to the gamers that the PS4 appeals to.
Last edited by Sub-stance1; 10-26-2013 at 21:32.
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