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  1. #1
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    PlayStation 4 May Well Be Make or Break for Struggling Sony

    No doubt this holiday will ease up some of that tension.

    Not playing around
    We recently reported on Sony's less than successful second quarter financial results – a respectable ¥3.5 billion ($35 million) profit in the first quarter was followed by a dismal net loss of ¥19.3 billion ($197 million) in the second. The poor performance was attributed to a sluggish turn by the organisation's movie division, Sony Pictures.
    These numbers are no doubt giving the company's president Kazuo Hirai a major headache – and aBloomberg report reveals the extent of this. Tokyo-based investment officer Kazuyuki Terao notes that Hirai's hold on the business is tenuous. "It seems like Hirai is standing on ice that’s melting right under his feet,” Terao said. "The market is changing a lot faster than anyone expected, and Sony hasn’t been able to keep up.”
    But the recently appointed president has a plan for the Christmas period that's set to get the company back in shape again, and the impending PlayStation 4 is right at the forefront. As previously announced, Sony aims to sell five million next generation consoles by March 2014, and hopes to supplement this with annual PlayStation Plus subscriptions.
    While pre-orders are certainly looking strong, the PS4's performance this holiday season will still be closely watched says analyst Damian Thong. "How fast the PS4 comes off the blocks will be a closely watched indicator of Hirai’s performance," he explained. "If they miss targets, there will be a lot of questions about whether they can turn things around.”
    http://www.pushsquare.com/news/2013/...truggling_sony

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  3. #2
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    I think they'll do just fine.

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    Struggling?? ha ha haaaaaaa

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    Over a million preorders.

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    Quote Originally Posted by Praetor Illuminatus View Post
    That's already being discussed in a dedicated thread.

    Sent from my C6506 using Tapatalk


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  10. #6
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    Lol funny thread is funny....If this is struggling Sony then I likey

    Sent from my SM-N900T using Tapatalk

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    Quote Originally Posted by youngmullah88 View Post
    lol funny thread is funny....if this is struggling sony then i likey

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    MOAR struggling pleazzzzz!

  12. #8
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    You guys might be laughing at this but Sony actually have been seriously struggling the last several years, selling of many HQs, manufacturing plants, closing of various owned companies, selling off IPs in both the movie and game industry, losing money rapidly in the music department, they are right that the PS4 is the one that will keep Sony afloat like the PS2 did when their TV, Hi-Fi, and Camera business was selling poorly.

    So far with Hirai in control he is streamlining the company and doing a major re-jig to get the company profitable again. So far his current success is with the latest Mobile Phone which is selling extremely well and is currently profitable, however I can't think of any of their other divisions that's profitable right now and no the games division is not. I would imagine by at least February next year is when Sony will start to have the games division profitable or at least breaking even. The PS+ subscription is going to help them exponentially this time around as this is one point where I believe they lost an awful amount of cash flow.

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    Sony is doomed! Oh nohz! Lmao.

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    This questioning is more than understandable imo, Sony as a brand hasn't been that well lately economy wise and taking a fail with PS4 could lead to an irreversible turn of events which could even go as far as Sony's despair but I hardly doubt the PS4 will fail, I'm sure they will meet their goals at launch and in the future.


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    Quote Originally Posted by YoungMullah88 View Post
    Lol funny thread is funny....If this is struggling Sony then I likey Sent from my SM-N900T using Tapatalk
    Yep, same here.

  16. #12
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    If Sony were at a make or break level, and it was up to the PS4 to save them, then they will be just fine.




  17. #13
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    If Sony can release the most powerful home console when it's standing on melting ice, imagine what it would release if it were standing on solid rock. Sony has always been the underdog, the struggling one, yet has always put out big time. I have a feeling that PS4 is going to turn the tides for Sony but time will tell. Maybe it is the end!

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    Quote Originally Posted by Varsh View Post
    You guys might be laughing at this but Sony actually have been seriously struggling the last several years, selling of many HQs, manufacturing plants, closing of various owned companies, selling off IPs in both the movie and game industry, losing money rapidly in the music department, they are right that the PS4 is the one that will keep Sony afloat like the PS2 did when their TV, Hi-Fi, and Camera business was selling poorly.

    So far with Hirai in control he is streamlining the company and doing a major re-jig to get the company profitable again. So far his current success is with the latest Mobile Phone which is selling extremely well and is currently profitable, however I can't think of any of their other divisions that's profitable right now and no the games division is not. I would imagine by at least February next year is when Sony will start to have the games division profitable or at least breaking even. The PS+ subscription is going to help them exponentially this time around as this is one point where I believe they lost an awful amount of cash flow.
    This is a wholly valid point.
    MS has serious issues as well.
    XBL was a great monetization vector for MS but RRoD killed any money they likely made there.
    SONY lost a great deal per unit sold, so anything PSN did probably didn't make up for it.
    BOTH of these systems need more monetization but it's how you come about it.

    I get paying a yearly fee of about one game's worth to game online, servers cost money, i never once griped about Live.

    To access other services through my system via subscription is fine too.
    Its when , as MS found out, that you put a shrinkwrap license on console games making them worthless for trade and ownership and say you'll keep everything under your little warped grubby hands that I and most people lose it.

    There's this sucky bad Gladiator game on PSN that actually lets you buy HUNDREDS of real dollars worth Gold to use in the game for HUNDREDS of real dollars... and the menu DOESN'T look like your going out to PSN until the very end, that's horrible, and some parents are gonna get ripped there.

    Give me some in game items or expansions that i can pay for, and, make some exclusive items, like are in EVE ONLINE that only exist in that game or one someone's account after they buy it or find it and let us monetize that in the game, and charge a trade fee (5 cent or so lets say) even if you want.
    HINT!
    I'd find that stuff cool, but, nothing like what MS was planning. Do something we'll find cool and you'll earn money, pick us off and you get what MS got! Simple enough.

  20. #15
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    Quote Originally Posted by Ghost View Post
    If Sony can release the most powerful home console when it's standing on melting ice, imagine what it would release if it were standing on solid rock. Sony has always been the underdog, the struggling one, yet has always put out big time. I have a feeling that PS4 is going to turn the tides for Sony but time will tell. Maybe it is the end!
    Nintendo's complacency and idiocy saved both of these companies.
    With the money they made off Wii they rightly should have released a competitive system WITH that WiiPad touchscreen and kicked both companies in the teeth as they suffered. But, Nintendo had to fall back on thinking they knew all again, sad.

  21. #16
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    lol, struggling sony.

  22. #17
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    They will be fine and these articles are useless as we have 1000 of them indicating so many companies are going down. So, I don't no how many articles we have read about this.


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  23. #18
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    Struggling how?




  24. #19
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    sony will be fine they are only loseing like 50 dollars a console with ps plus and a game they will break even.
    sony will make los of money with plus

  25. #20
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    They can easily make that money back and then some. I won't be surprised if their stock goes up quite a bit in 2014. Sony has the right attitude and they are also giving out to a vast amount of companies for HDD's, headsets, I won't be surprised to see a boom of controllers, different types of apps which will appear on the PS4, and just so much more.

    The PS4 is nothing like the PS3, which was losing more money compared to what the PS4 will lose. HOME wasn't recovering the cost and neither was music unlimited. Part of it is clearly due to the bluray format because it was sold at a premium price. That $50 or $60 won't be hard to make up, as well as making a profit.

  26. #21
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    Oh man, when those early figures roll in and PS4 is out selling the Xbox One 2:1, 4:1, 6:1 or even 10:1 oh man!

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    These are scary times to be a gamer. News of SONY being in make or break situation with the PS4, and now there are grumblings that whoever takes over the CEO spot of MS, might sell off the XBOX division. I hope this gen kicks ass for BOTH consoles.....

  28. #23
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    Sony will make money if they make good games which means games need ti be fun and to treat gamers with respect

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  29. #24
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    Quote Originally Posted by thanatos144 View Post
    Sony will make money if they make good games which means games need ti be fun and to treat gamers with respect

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    If only it were that simple.

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  31. #25
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    Quote Originally Posted by Sub-stance1 View Post
    If only it were that simple.
    Of course it is that simple. They make fun games they make money.

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