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  1. #1
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    PlayStation 4 Vs Xbox One: Why The Most Talked About Console May Not Be The Winner..

    For gamers waiting for the next generation of consoles, we’re finally into the home stretch. Sony's PlayStation 4 launch is just a week away on Nov. 15 and Microsoft's MSFT +0.72% Xbox One launches a week after on Nov. 22. In early buzz, more people are talking about Sony’s new entry. But even with less of the conversation, Microsoft could still finish on top, according to new data from several social media trackers.

    By the raw numbers, PlayStation–which was announced weeks earlier than Xbox and launches first–has gotten the majority of attention on social media. According to millions of social media posts from the last three weeks of Oct. crunched by social listener LeadSift, 1.7 million people tweeted about PlayStation 4, versus just 1.1 million for Xbox One. And of those people who declared their intent to purchase within those posts, users said they planned to buy a PlayStation 2.6 times more frequently than they did Xbox.

    But several recent trends in the data could spell good news for Microsoft. The first is in the raw numbers from LeadSift, which has found that since a similar comparison in Aug., when PlayStation was blowing Xbox out of the water, the percentage of ‘undecided shoppers’ among those discussing the consoles has soared, from 17.1% this summer to 28.4% by Oct. 30. Xbox has recovered in the tone of its buzz, too, from twice as many negative mentions in Aug. to a level playing field going into the month of launch.


    A deeper dive into the social numbers by enterprise software company SDL also shows Microsoft may quietly outperform its rival. SDL uses a “product commitment score” to rank shoppers’ intent to purchase and interest in one brand using algorithms that search millions of Web sources for keywords that actually demonstrate purchase intent. People at comparable points in the buying process will tend to say similar things. [More info on SDL's methodology and its tracking of the consoles is available here.]


    Looking at these scores for each console, the biggest gainer in recent weeks is actually neither Microsoft nor Sony at all. It’s Valve, which announced its own potentially cheaper Steam Machine console in late Sept [note: prices will likely vary widely for this new console, as a commenter has noted]. According to SDL’s data, Xbox overtook PlayStation by that score in the last week of Sept., but the biggest gainer last month has been Valve as the freshest and most disruptive option.


    Between Xbox and PlayStation, SDL says Microsoft finally caught up to Sony in its product score in that last week of Sept. Comparing the data to previous years’ sales, SDL believes the data points to Xbox One winning out. Should that happen, Microsoft will win by replicating what worked so well in last year’s holiday season: targeting non-gamer shoppers.


    PlayStation is strongly winning the gamers, but our hypothesis is that Xbox One is learning from the lessons they learned last year of playing to the dual market,” says Liz High, a consultant at SDL. That means mothers and other non-gamers buying consoles as gifts, as well as families looking more for an entertainment device than just a pure gaming console.


    Still, SDL’s own data suggests the PlayStation is “winning by a mile” when it comes to volume of conversation. According to SDL, part of PlayStation’s early lead comes from Xbox’s public relations nightmare when it initially announced several features that were rejected by gamers, including an always-online requirement and a system to eliminate play of used games. Chatter around the Xbox and its corresponding brand score rebounded and eventually caught up with PlayStation as Microsoft issued a public ‘mea culpa’ and reversed its plans.

    If last year’s data is any indication, there will be three critical crunch moments for each console brand: Black Friday, a mid-Dec. peak for well-prepared shoppers, and then a last minute rush a couple days before Christmas for those doing things at the wire.


    And even though PlayStation will get an extra week to sell consoles and build an early lead, SDL is predicting from its data that Xbox One will end up outselling its rival by 1.5 to 1 for the holiday season. That’s less than how Xbox 360 outsold PS3 last year, but still a lead that goes against what you’d expect based on the relative amount of social buzz for each console so far.


    It also flies in the face of many analyst predictions of recent weeks, although more are beginning to buy into a Microsoft win, like Baird analyst Colin Sebastian, who recently predicted each to sell between 2.5 million and 3 million units this year worldwide. This new generation, however, may still disappoint compared to Xbox 360 and PlayStation 3.

    So is there anything Microsoft or Sony could do to try to move the needle in these final days pre-launch? One tactic that worked well for Microsoft with the last generation is ‘bundling,’ the packaging of a console with an initial pack of games and other accessories. It’s a tactic that High says Sony has traditionally kept at arm’s length. But it can make the difference with last-minute holiday shoppers who can be swayed by the offer of a special value.


    Sony could also benefit from fresher advertising, as its main television campaigns for PlayStation have run for weeks. And its embracing of ‘the gamer’ means it could also make up ground in non-gaming retail locations like big box stores.

    Of course, it’s possible that SDL gets it wrong and the raw volume of PlayStation chatter ends up telling the story. SDL says that as the sales race hasn’t begun, pole position isn’t fixed–and PlayStation 4 is leading in pre-sales that skew towards hardcore gamers over holiday buyers.


    Right now they are neck and neck,” High says. “But based on all the activity, we expect Xbox to move ahead.”
    who'd have thought.
    /ps4-vs-xbox-one-social-media-winner/

  2. #2
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    Only way the xbone beats the ps4 is if the kinect takes off like the Wii/ps2 did. Not happening.
    Last edited by Two4DaMoney; 11-08-2013 at 23:11.
    Destiny is going to be EVERYTHING that EA and MS hoped titanfall would be

  3. #3
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    Wonder how much of that xbone 'chatter' is piss taking by ps4 fans?

  4. #4
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    Quote Originally Posted by Two4DaMoney View Post
    Only way the xbone beats the ps4 is if the kinect takes off like the Wii/ps2 did. Not happening.
    But software says it will happen...... Must be true

  5. #5
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    Its laughable.. A Search engine that searches the web looking for keywords ain't going to differentiate between Xbox fans talking about the console seriously and the rampant, rampant piss taking that happens all over the web. Ps4 fanboys are talking about the xbone as much as they're talking about the ps4 and that's a win for the Xbox???

  6. #6
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    MS catering to the casuals. We'll see how that plays out. That ship has propably sailed if the sharp decline in Wii sales is anything to go by. As I've said before MS and Sony are focusing on different audiences which kind of makes the whole console war thing all the more pointless. Maybe MS will pull ahead who knows? But I prefer Sony's direction and more powerful gaming machine. And I know Sony will provide a steady flow of quality exclusives throughout the PS4 entire life. I certainly cant say that about MS.

  7. #7
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    :\>try_to_win_with(lotsOfKinect, cableBoxTV, games, dRM);
    proccessing...
    failed...
    :\>try_to_win_with(lotsOfKinect, tV, games,cloud);
    proccessing...
    failed...
    :\>try_to_win_with((lotsOfKinect, tV, games,cloud,balance);
    proccessing...
    failed...
    :\>try_to_win_with((lotsOfKinect, tV, games,cloud,balance,sld,$#@!LoadsOfMarketing);
    proccessing...
    Lol , not cool anymore, please , stop
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  8. #8
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    It's possible but unlikely that Xbox will move ahead being more expensive., but those features and launch titles will make it hard to pass up.

  9. #9
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    I see more talks about the x1 in online media outlet than the PS4... Not such good talk either! So I guess the writter could right!

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