Nintendo Wii Launches Innovative Wireless In-store POP Displays

[nekon]

i like what Nintendo is doing, steps like this are when seperate the men from the boys. this is a nice angle

~ In-store digital posters managed wirelessly from Head Office. ~ Real-time marketing of Wii console and games to consumers at Point of Purchase.

Henley & Henley, Retail Consultants for Nintendo UK, and Comtech M2M (http://www.comtechm2m.com), a leading Machine-to-Machine (M2M) solution provider, today unveil the latest innovations in Point of Purchase (POP) with an in-store Retail Communication Display (RCD), which is controlled and updated from Nintendo's Head Office.

Using wireless Machine-to-Machine (M2M) technology, the display scrolls a digital message above an electronically updated image, which also supports a countdown timer to the approaching product launch date. An LCD screen in the centre of the console displays a sequence of high-resolution Jpeg images that gives consumers a "visual taster" of the new product. Following the Wii launch, the same display can be used to promote other new Nintendo game titles.

The technology allows for completely new promotional messages to be delivered to all stores remotely and in less than 10 seconds.

With web based technology, a secure website has been developed so Nintendo know precisely where each display is located, positioned in-store and what content is being displayed. It also alerts head office if the display is not switched on. Tactical changes to the unit can take place whenever head office decides and the complete nationwide estate can be updated at the touch of a keystroke. Nintendo are no longer reliant on store staff to comply with POP updates.

The first of the displays are being introduced into the top GAME and Game Station stores throughout the UK and Ireland.

Trade Marketing consultants Henley & Henley, based in Bristol, have project managed the development of the RCD after investigating new ways to promote Nintendo's range of games and consoles within the specialist gaming sector.

Ian McMillan, Nintendo's Trade Marketing controller said "Nintendo have always been leading innovators for games and players and this approach to real time marketing proves that we are at the cutting edge of In-store POP. You will see it promoting the latest Nintendo products including the new Wii console"

Source: http://prweb.com/releases/2007/1/prweb495880.htm

[Sockpuppet]

looks like it costs Nintendo more for it's marketing posters than it does to manufacture the console

Pretty cool though.

[seebs]

Makes sense. A given store can sell a couple hundred consoles, and more games, and only need one of those machines.

[nekon]

looks like it costs Nintendo more for it's marketing posters than it does to manufacture the console

Pretty cool though.

lol! aint that the truth!