Warner Denies Rumors of Shift in High-Def Strategy
Fri Aug 24, 2007 at 04:55 PM ET Though it's not likely to quell ongoing speculation, Warner today is denying reports that the studio will follow in Paramount's footsteps drop its dual-support of both HD DVD and Blu-ray.
The rumors began earlier this week, after fellow dual-format supporter Paramount announced it would exclusively release its movies on HD DVD, but reached a fever pitch late Thursday, when Warner VP Steve Nickerson -- the studio's high-def point person, and the industry's cheerleader for dual-format support -- announced he would leave Warner.
Now, in a new article posted by Video Business, Warner Home Video spokesman Jim Noonan says that Nickerson's departure should not be taken to suggest an upcoming shift in the studio’s high-def operations.
"This is not about a change in strategy," Noonan said. "This is completely [Nickerson's] call, and he will be missed. He is smart and a workhorse."
Meanwhile, Warner has announced that Dorinda Marticorena will take on Nickerson's previous role as senior VP of high-def. Currently VP of kids and sports marketing at Warner Home Video, the studio says Marticorena will contine Nickerson's efforts to promote the mainstream adoption of both high-def formats.
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Warner Denies Rumors of Shift...
I hope, if WB goes anywhere... that it would choose blu-ray.
Currently Playing: inFamous
They better continue supporting both. Going against a more popular format is sheer stupidity.Currently Playing: LittleBigPlanet.... support creativity, get LBP!
I had read this 2 days ago[SIGPIC][/SIGPIC]
I got my 60'' Sony SXRD XBR2 and loving it!
Our 360 died 2/1/07...got it again....then died..got it again...then died...got it again...sold it for an Elite...it died...fixed it.(?)
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