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Red Dead Redemption sells 8 million

9 February 2011

Wild West romp Red Dead Redemption’s lassoed a whopping eight million unit sales since its release in May 2010, Take-Two has announced.

News comes following the publishing behemoth’s Q3 earnings call overnight, where company chairman and CEO, Strauss Zelnick, said developer Rockstar’s proved it knows how to churn out hit games and support their titles via ample post-release DLC.

Net revenue for the third quarter ending December 31 was down 7 percent year-on-year, while net profits shot up 7 percent to $40.8 million during the period.

Major contributors to profitability during the quarter include the likes of NBA 2K11, Red Dead Redemption, Red Dead Redemption: Undead Nightmare, Grand Theft Auto IV: Complete, Borderlands: Game of the Year Edition, and Sid Meier’s Civilization V.

“Strong holiday sales enabled Take-Two to continue to deliver better-than-expected revenue and earnings in the third quarter. Our results year-to-date clearly demonstrate the Company’s ability to translate its world-class creative resources and diverse portfolio of triple-A franchises into meaningful profits,” commented Zelnick.

“Looking ahead to the balance of the year and fiscal 2012, I have never been more enthusiastic about our diverse line-up of upcoming releases. In addition to producing triple-A titles focused on the traditional console market, we are also actively pursuing opportunities to grow our revenues by leveraging the strength of our brands in emerging markets and across new platforms and distribution channels. These include opportunities in Asia and Latin America, evolving downloadable content models and online multiplayer experiences.”

Unfortunately, Zelnick remained coy on the status of Max Payne 3, stating, “We have no update on Max Payne 3 at this time.”


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