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Riccitiello says is Battlefield 3 'designed to take down Call of Duty'

7 April 2011

Electronic Arts big cheese John Riccitiello has said that its visually stunning shooter Battlefield 3 is “designed to take [Call of Duty] down.”

Riccitiello made the comments during an Ad Age Conference presentation this week, where the executive said he expects to see “a couple of hundred million dollars [worth of] marketing against these two products.”

Elsewhere, he also touched current state of the games industry, anticipating the current user base of an estimated 1.5 billion players rise to three million in the next three-four years.

This year’s entry in the Call of Duty franchise has yet to be formally unveiled, though word on the web suggests a third entry in the Modern Warfare series from Sledgehammer, Raven and Infinity Ward.

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