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NBA future secured with Take-Two

23 May 2011

2K Games has extended its licensing deal with the National Basketball Association (NBA) which will see the publisher continue to produce games based on the sport for the foreseeable future.

The future of the NBA 2K series of videogames, which began in 1999, was secured as a direct result of the success of NBA 2K11, which sold over 5m units since its release in October 2010. The new deal will also see 2K explore other avenues for the franchise, including online and social media platforms.

“The top-selling NBA 2K series continues to be a pillar of Take-Two’s foundation for growth,” said Strauss Zelnick, CEO of Take-Two. “We’re confident that our renewed partnership with the NBA will extend the unparalleled success of this franchise. We’re thrilled to be in business with David, Adam and the entire team at the NBA.”
 


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